Search results

This study aims to examine whether market orientation or innovation is a more significant mediator between an entrepreneur’s culture and perceived success in Cuba, where innovation is highly regarded because of economic challenges and US embargoes, but doubts persist about market orientation because of its socialist economy.

Havana entrepreneurs were surveyed on culture, market orientation and innovation. Data were analyzed using structural equation modeling with the partial least squares approach in SmartPLS 4.

The results showed partial mediation for both market orientation and innovation. Culture significantly affects performance directly. Surprisingly, a less market-oriented culture enhances performance, with innovation acting as the stronger mediator, despite the inverse relationship between market orientation and innovation.

The limitations include reliance on self-reported measures, lack of objective performance verification and a narrow focus on entrepreneurs rather than clients. Despite these constraints, the study provides valuable exploratory insights into Cuba’s closed economy, following the principle of being “approximately right than exactly wrong.”

The findings confirm the positive impact of Cubans’ innovative spirit on performance but reveal a contradiction: less market-oriented cultures perceive themselves as market-oriented and perform better. This misperception suggests the need for further investigation and training to promote market-oriented business culture. Collaboration with international business schools may be necessary, as this distortion could harm customer satisfaction.

The originality of the research lies in that, to the best of the authors’ knowledge, this is the first study on Cuban entrepreneurs’ market orientation. It has the value to illustrate how socialists’ ideology can contradict assumed theoretical established approaches about market functioning.

The purpose of this study is to examine branding consistency for wine labels. The front label on wine bottles is important for identifying the brand and aiding purchase. Many brands are part of brand families, with the sub-brands linked to the overall brand family. This research provides an overview of how the front label varies across product portfolios of wine brands, noting the importance placed on branding elements and the level of consistency in their use across the brand portfolio.

The authors propose and test a new method to measure branding consistency on labels from the same brand family. Two coding frameworks were created. The first recorded the incidence of brand elements and wine attributes. The second coded wine labels within a company’s portfolio based on the consistency of various brand elements. A total of 3,000 branding elements and wine attributes from 300 wine labels were examined across 60 wine brands from a list of Australian wineries.

Grape variety, brand name and region are used across >90% of wine labels. Branding is presented more prominently than wine attributes. Sub-brand, region, price and variety did not influence branding consistency. Logo presence, logo image on label and colour elements contribute to the greatest variation in branding consistency across a product portfolio.

This study proposes and tests a novel method to measure branding consistency on wine labels and explores the extent to which consistent branding is used across product portfolios. Descriptive research is the first step to theory building. This study provides industry norms for attribute use and a measure of branding consistency for product portfolios giving valuable descriptive knowledge.

This paper explores whether, in the context of university–industry (U–I) collaboration, new innovation strategies can be developed through actors' interactions, the exchange of resources and the co-creation of value for and within the system. In the context of the U–I relationship, the innovation perspective can highlight the need to develop strategies that elicit new formulas of value co-creation, which then facilitate innovation as a result of actor collaboration.

A total of 45 public universities in Spain, representing 95% of the total, participated in qualitative research. Personal in-depth interviews with technology transfer officers (TTOs) were conducted by an external firm; in a second phase, two of the researchers conducted eight interviews with the directors of TTOs in those universities with higher rates of transfer.

Findings reveal that enterprises with a technological focus are strengthening their relationships with universities and attempting to build a university business ecosystem by designing strategies for value co-creation such as co-ownership, co-patenting, and co-invention.

The empirical research is conducted in Spain, and results should be interpreted according to this context. Future research should examine new contexts (other countries) to improve the robustness of the data and enrich the results, thus enabling generalization of the management consequences.

The results provide a means to design strategies under a new collaborative and innovating logic. The theoretical framework contributes to theory, with implications for management.

The purpose of this study is to identify the existing research themes and future directions of the FinTech field by analyzing the dynamics of co-word burst.

A dataset of 1792 SCI or SSCI articles retrieved from the Web of Science database. First, the paper conducted a scientific production analysis. Then, using bibliometric analysis, the paper conducts co-word-burst analyses for keywords, title, abstract and Keywords Plus to detect the emerging trends. Based on these trends, future research directions were forecasted.

The study detected six research themes: the knowledge of FinTech, FinTech applications, FinTech technologies, COVID-19, FinTech ecosystem and FinTech implications for research. These six FinTech research themes were further conceptualized as a six-dimensional analytical framework for FinTech investigations. Then, the study forecasts that these six themes and related conversations will be an ongoing focus of Fintech research, particularly COVID-19 effects on FinTech.

This study is the first attempt to review FinTech literature based on quantitative and qualitative analyses of co-word burst. It overcomes the limitation of individual/group determinant(s) studies and presents a holistic view of current research themes and future research directions in FinTech field.

This study aims to present a bibliometric analysis combined with a systematic review of the empirical literature to verify whether the relationship between the impact of eco-innovation and the financial performance of companies is corroborated.

This study uses bibliometric analysis and systematic review methods on 122 articles from Web of Science, Scopus and Science Direct, combining quantitative frequency and co-citation analysis with a qualitative exploration of themes in eco-innovation research.

In their research on eco-innovation, the authors found that there is a need to better understand the impact of eco-innovation on companies’ financial performance in the knowledge gaps.

Research on eco-innovation identifies knowledge gaps and directions for future studies exploring environmental strategies to boost corporate commitment to sustainability.

This study finds that eco-innovation is decisive for enhancing operational performance and understanding its effect on companies’ financial outcomes, offering perspectives on how environmental practices influence organizational finance.