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This study aims to present a great deal of interest in researching plant-based phytopharmaceuticals and nutraceuticals as a possible alternative to synthetic medication, both to avoid their side effects and for financial reasons.

Mankind has used medicinal plants since the beginning of civilization. Nature has been explored as a source of therapeutic chemicals for thousands of years, and many modern drugs have been discovered from natural sources. The primary medical care system of resource-poor areas in India has continued to rely on traditional medicine as the most accessible and reasonably priced form of treatment.

Tinospora cordifolia is a plant that is frequently used in Ayurvedic and traditional medicine throughout India. Although almost all of its parts are used in conventional medical systems, the leaves, stems and roots are the most significant ones used medicinally. All forms of existence can benefit from the versatility of T. cordifolia. It includes a wide variety of compounds that impact the body.

The goal of this review is to provide a concise summary of the knowledge about the pharmacological, phytochemistry, botanical, ethnopharmacology, toxicity study, marketed products and patents of the T. cordifolia plant.

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.

The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.

The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.

The study provides a comprehensive reference to scholars working in this domain.

The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.