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Masstige (mass-produced and affordable luxury) goods are receiving increasing literature-based attention. However, despite existing advances, insight into how different cultural backgrounds shape consumer perceptions, attitudes and behaviors toward masstige goods remains tenuous. Correspondingly, this study aims to examine the association of masstige luxury with customers’ love for and brand engagement with masstige products across cultures.

This study used a sample comprising 342 Indian and 354 Canadian masstige customers. Partial least squares structural equation modeling was used to analyze the data.

The results corroborate brand prestige and identification as key antecedents to customers’ love for masstige brands, which in turn impact their brand engagement. Surprisingly, the authors find that the effects of brand prestige and brand identification on brand love and customer brand engagement do not significantly differ between Indian and Canadian customers. However, the positive effect of brand identification and brand love on customer brand engagement is stronger for Indian customers than for Canadian customers.

This study addresses an important literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands. It offers key theoretical and practical implications for masstige marketing.

Identifying differential effects among Indian and Canadian customers provides a foundation for tailoring marketing approaches in the masstige sector.

This study addresses a critical literature-based gap in understanding how cultural backgrounds shape consumer perceptions of masstige brands, offering key theoretical and practical implications for masstige marketing.

Hotel management and academia are increasingly interested in corporate social responsibility (CSR) and charismatic leadership. In this context, the present study examines how charismatic leaders affect employee quality of life through CSR practices in hotels.

The survey encompassed employees working at either three-star or five-star hotels in Oman. The model was tested using data gathered from 396 hotel employees.

Results showed that charismatic leadership positively affects CSR-induced intrinsic and extrinsic attributions. CSR positively affected task significance and intrinsic quality and negatively affected turnover intention. Quality of life predictors had a considerable impact, with intrinsic quality and turnover intention standing out. There was no significant effect of task significance on quality of life. The relationship between charismatic leadership and CSR was stronger for employees in five-star hotels and weaker for employees in three-star hotels. The CSR role mediates the relationship between charismatic leadership and quality of life.

The results indicate that charismatic leaders exert a substantial impact on employees’ attributions of CSR. Upper-level management must emphasize fostering the cultivation of charismatic leadership attributes among non-charismatic leaders as a means to enhance employees’ perceptions of CSR.

Few studies have focused on analyzing employees’ perceptions of CSR activities on a micro level. Investigating CSR phenomena in the context of internal stakeholders, especially employees, is very rare.

This study examines the interplay between corporate social responsibility (CSR), green marketing orientation (GMO), competitive advantage and environmental performance at Afyonkarahisar Green Thermal Hotels, a prominent thermal tourism destination in Türkiye.

A representative sample of 390 employees from different green thermal hotels was selected. Partial least squares structural equation modeling structural equation modeling was used to test the research hypotheses.

CSR positively affects different dimensions of GMOs, which supports its role in shaping eco-centered marketing strategies at different operational levels. The influence of strategic and tactical GMOs on competitive advantage was verified, with strategic GMOs having a more significant impact. Nonetheless, internal GMOs do not significantly affect competitive advantage. Competitive advantages strongly affect environmental performance.

Aligning CSR initiatives with aspects related to GMOs can enhance environmental performance and offer a competitive advantage. Allocating resources based on the impacts of GMOs can aid strategic decision-making. Embedding sustainability as a competitive edge and establishing alliances with similar-minded stakeholders strengthen CSR efforts, improving the market position. The comprehensive framework and insights of this work contribute to the evolving landscape of CSR.

This study is valuable for its original contribution to research on green thermal hotels. It is the first study to provide a comprehensive framework that analyzes the relationships between CSR, GMOs at various levels, competitive advantage and environmental performance. It provides practical guidance to effectively integrate green marketing, address a research gap and promote transformative business approaches for sustainability and competitiveness in the field.

This research investigates the complex relationship between economic policy uncertainty (EPU), energy consumption and institutional factors in the Gulf region. The purpose of this study is to examine how institutional factors moderate the impact of EPU on energy consumption in Gulf countries.

This paper uses the dynamic panel autoregressive distributed lag (PARDL) method, over a period stretching from 1996 to 2021 in the Gulf countries.

The results show that, only in the long term, EPU has a positive and significant impact on energy consumption, suggesting that increased EPU leads to increased energy use. Furthermore, this study found that, only in the long term, government effectiveness and regulatory quality have positive and significant effect on energy consumption. Accordingly, the two institutional factors play a moderating role in the EPU−energy consumption nexus.

This study highlights the importance of considering the time dimension when formulating energy and economic policies in Gulf countries. Policymakers should take into consideration the nature of these relationships to make informed decisions that promote energy efficiency and economic stability in the region.

To the best of the authors’ knowledge, this is the first study examining the relationship between EPU and energy consumption in the Gulf countries while incorporating the role of institutional factors as potential mediators.