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This study aims to investigate the effect of push, pull, balanced, and emotional factors on the motivational level of female entrepreneurship in Haryana state, India.

A quantitative study was conducted in Haryana's five districts among 384 women entrepreneurs using a convenience sampling method with a structured questionnaire. This study used structural equation modeling (SEM) to test the hypotheses.

The study found that Push, Emotional Factors, and Challenges have a significant impact on the motivational level of women’s entrepreneurship and Challenges only mediate with the Push and Pull factors.

Generalization of results based on data from a few districts of Haryana state in India. A cross-sectional study was performed as a Longitudinal study helps in analyzing the changing character of women entrepreneurs and the prime reasons behind their success. Non-probability sampling technique was used in the study whereas probability sampling technique promotes reliability and reduces systematic error and sampling bias.

Pull factors can be promoted through mentoring, counseling, and entrepreneurship training programs. Creating a conducive external environment with job security and financial support from external agencies is essential. The Government of India should take the necessary steps to reduce the hindrances faced by women entrepreneurship while raising funds through banks and financial institutions.

The study employed a mediating variable, challenges, to investigate the impact of factors on the motivational levels of women entrepreneurs. To the best of our knowledge, this approach has not been utilized in previous research, making the current study a novel contribution to the field.