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This study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamic impact of joint resources and predict differential effect scales contingent on firm capabilities.

This study presents a combined multiple regression analysis (MRA)-multilayer perceptron (MLP) neural network modeling and investigates the complex interlinkage of capabilities, resources and performance. As an innovative approach, the MRA-MLP model investigates the effect of capabilities under the combinatory deployment of joint resources.

This study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.

The proposed analytic process provides scientific decision support tools with control mechanisms with respect to deploying multiple resources and setting actionable goals, thereby presenting pragmatic benchmarking options to industry managers.

Using the theoretical underpinnings of the resource-based view (RBV) and resource orchestration, this study advances knowledge about the complex interaction of key resources by presenting a salient analytic process. The empirical design, which portrays holistic interaction patterns, adds to the uniqueness of this study of the complex interlinkages between capabilities, resources and shareholder value.

This paper aims to trial a novel method of improving the performance of rail systems. Accordingly, an evaluation of rail system dynamics (SD) using discrete event simulation (DES) will be undertaken. Globally, cities and their transportation systems face ongoing challenges with many of these resulting from complicated rail SD. To evaluate these challenges, this study utilized DES as the basis of the analysis of Melbourne Metro Rail's SD. The transportation SD processes including efficiency and reliability were also developed.

Using DES, this research examines and determines the Melbourne Metro Rail's SD. Although the Melbourne Metro Rail is still in progress, the DES developed in this research examined the system requirements of functionality, performance and integration. As the basis of this examination, the Melbourne Metro Rail's optimization was simulated using the developed DES. As the basis of the experiment, a total of 50 trials were simulated. This included 25 samples for each of efficiency and reliability. The simulation not only scrutinized the SD but also underlined some of its shortfalls.

This study found that information and communication technology (ICT) was the pinnacle of system application. The DES development highlighted that both efficiency and reliability rates are the essential SD and thus fundamental for Melbourne Metro Rail system functionality. Specifically, the three elements of SD, capacity, continuity and integration are considered critical in improving the system functionality of Melbourne Metro Rail.

This particular mega rail infrastructure system was carefully analyzed, and subsequently, the DES was developed. However, since the DES is at its inception, the results are relatively limited without inclusive system calibration or validation process. Nonetheless, with some modifications, such as using different KPIs to evaluate additional systems variables and setting appropriate parameters to test the system reliability measures at different intensities, the developed DES can be modified to examine and evaluate other rail systems. However, if a broader system analysis is required, the DES model subsequently needs to be modified to specific system parameters.

Through evaluation of Melbourne's Metro Rail in the manner described above, this research has shown the developed DES is a useful platform to understand and evaluate system efficiency and reliability. Such an evaluation is considered important when implementing new transport systems, particularly when they are being integrated into existing networks.

Efficient rail networks are critical for modern cities and such systems, while inherently complex, aid local economies and societal cohesion through predictable and reliable movement of people. Through improved system functionality and greater efficiencies, plus improved passenger safety, security and comfort, the traveling public will benefit from the enhanced reliability of the transportation network that results from research as that provided in this paper.

This research paper is the first of its kind specifically focusing on the application of DES on the Melbourne Metro Rail System. The developed model aligns with the efficiency optimization framework, which is central to rail systems. The model shows the relationship between increased efficiency and optimizing system reliability. In comparison with more advanced mathematical modeling, the DES presented in this research provides robust, but yet rapid and uncomplicated system enhancements. These findings can better prepare rail professionals to adequately plan and devise appropriate system measures.

This study aims to investigate the impact of firms’ digital orientation (FDO) on corporate green innovation (CGI) among Chinese firms, examining the effects of financial constraint as the mediator and exploring heterogeneous effects across different firm contexts.

Using a sample of 28,697 firm-year observations from Chinese A-share listed companies (2008–2021), we employ a novel multidimensional measure of FDO derived from textual analysis of corporate annual reports. CGI is quantified using patent-based metrics. We utilize fixed-effects panel data models as benchmark regression to quantify FDO’s impact on CGI. Later, we utilize two-stage least squares, alternate measure for core explanatory variable, alternate as well as lead measures for explained variable and propensity score matching to tackle concerns for potential endogeneity.

Our results unveil a substantial positive connection between FDO and CGI. This connection is facilitated through the alleviation of financial constraints. Furthermore, heterogeneity analysis shows that the impact of FDO on CGI is more pronounced for state-owned enterprises, firms in areas with lower financial technology development and politically connected firms.

Our findings suggest that managers should view FDO as a strategic posture that can drive sustainable innovation, not just as a technological imperative. Policymakers should consider the role of FDO when designing policies to promote CGI, particularly in less-developed regions.

This study extends current understanding by: (1) Employing a comprehensive multidimensional measure of FDO that goes beyond the existing technologically focused digital transformation matrices. (2) Identifying financial constraints as a key mediating mechanism in the FDO–CGI relationship. (3) Revealing heterogeneous effects across different firm contexts, providing nuanced insights into how institutional and environmental factors moderate this relationship.

This study aims to assess how ethical sales behaviour affects switching costs typology, mediated by trust and moderated by brand affiliation, monthly contributions and the number of dependent beneficiaries in medical schemes in South Africa.

A quantitative study targeted a non-probability judgement sample of 250 main members of medical schemes, elicited near health-care facilities in South Africa’s Gauteng province. Data was collected in a face-to-face survey and analysed using structural equation modelling on AMOS version 29 and PROCESS procedure for Statistical Package of Social Science release 2.041.

The results show that ethical sales behaviour negatively affects trust and positively affects evaluation, monetary and personal relational loss costs. Trust positively affects personal relational loss costs, economic risk, evaluation, monetary and benefit loss costs. Moreover, trust mediates the effect of ethical sales behaviour on evaluation, monetary and personal relational loss costs. Finally, the number of dependent beneficiaries, monthly contributions and brand affiliation significantly moderate these interactions.

The paper validates the application of commitment-to-trust theory in mediating how the effects of the general theory of marketing ethics on switching costs typology differ according to the number of dependent beneficiaries, monthly contributions and brand affiliation with medical schemes.

This paper addresses the issue of internal spatial environmental pollution in non-blasting tunnel construction by proposing a comprehensive evaluation model. The model aims to provide a scientific basis for environmental pollution prevention in non-blasting tunnel construction, thereby facilitating green tunnel construction and sustainable development management.

The study firstly refines and constructs the evaluation index system from the perspective of pollution sources. A novel weight calculation method is introduced by integrating the analytic hierarchy process (AHP) with the ordered weighted averaging (OWA) operator, and a comprehensive evaluation model for internal environmental pollution in non-blasting tunnels is established by incorporating the grey clustering evaluation method. Finally, an empirical study is conducted using the Erbaoshan Tunnel as a case study to verify the feasibility and effectiveness of the model.

The study develops an evaluation system for internal environmental pollution in non-blasting tunnels and applies it to the Erbaoshan Tunnel. The results classify the pollution level as “general pollution,” confirming the rationality and applicability of the evaluation system and model while also identifying the primary pollution factors.

This study first developed a comprehensive evaluation system for environmental pollution in non-blasting tunnel construction from the pollution source perspective, making the system more comprehensive. Additionally, it innovatively combined AHP–OWA and gray clustering methods to scientifically assess pollution levels, providing valuable scientific guidance for the evaluation and management of non-blasting tunnels and similar underground projects.

The continuing development of digital technologies creates expanding opportunities for information transparency. Consumers use social media to provide online reviews that are focused on changing levels of consumer trust. This study examines the effect of perceived risk that prompts consumers to search for online reviews in the context of food safety.

Commitment-trust theory forms the theoretical lens to model changes in consumer trust resulting from online reviews. Consumer-based questionnaire surveys collected data to test the structural model, using structural equation modelling (SEM).

The findings show when consumers perceive high levels of risk, they use social media to obtain additional product-related information. The objective, unanimous, evidential and noticeable online reviews are perceived as informative to consumers. Perceived informativeness of positive online reviews is found to increase consumers trust and, in turn, increase their purchase intentions.

The findings contribute to the knowledge of online review-based trust literature and provide far-reaching implications for information system (IS)-practitioners in business.

This study aims to deepen our understanding of how chatbots’ empathy influences humans–AI relationship in frontline service encounters. The authors investigate the underlying mechanisms, including perceived anthropomorphism, perceived intelligence and psychological empowerment, while also considering variations between different stages of the customer journey (before and after purchase).

Data collection was conducted through an online survey distributed among 301 customers who had experience using AI-based service chatbot in frontline service encounters in China. The hypotheses were examined through structural equation modeling and multi-group analysis.

The findings of this study revealed the positive impacts of emotional and cognitive empathy on humans–AI relationship through perceived anthropomorphism, perceived intelligence and psychological empowerment. Furthermore, this study verified the moderating effect of the customer journey stages, such that the impacts of anthropomorphism and intelligence on humans–AI relationship displayed more strength during the pre- and post-purchase phases, respectively.

This research offers practical implications for companies: recognize and enhance empathy dimensions in AI-based service chatbot to empower human–AI relationships; boost customer empowerment in human–AI interactions; and tailor anthropomorphic features in the pre-purchase stage and improve problem-solving capability in the post-purchase stage to enrich user experiences.

This study extends relationship marketing theory and human–AI interaction frameworks by investigating the underlying mechanisms of the effect of two-dimensional empathy on human–AI relationship. This study also enriches service design theories by revealing the moderating effect of customer journey stages.

This study aims to develop cause-and-effect relationships among the critical success factors (CSFs) of fintech adoption and rank these CSFs based on their importance in the model.

To achieve the objectives of the study, the Fuzzy Decision-Making Trial and Evaluation Laboratory (FDEMATEL) approach was used. The data was collected from 16 experts using a questionnaire.

The findings demonstrated the interrelationships among the CSFs. In total, 16 critical factors were recognized as causal factors, and the remaining eight were considered effect factors. The CSFs were ranked based on their importance in fintech adoption.

This study is novel as it investigates CSFs of fintech adoption using FDEMATEL, and it contributes to understanding the nature of these factors and how they affect fintech adoption. The findings propose a significant basis to deepen fintech adoption and deliver a clue to design a practical framework for fintech adoption.

Digital technologies are essential for improving efficiency and unlocking new opportunities in various domains. The purpose of this study is to assess whether digital technologies can ameliorate servitization among manufacturing firms via the interaction of organizational slack and research and development (R&D) intensity.

Drawing on resource-based and service-dominant logic, the study employs a deductive approach and gathers empirical evidence from 1,929 listed A-shares manufacturing firms in the top-seven China mainland industrial provinces spanning the period 2012–2021. It used fixed-effect logistic regression techniques while controlling for various factors to analyze the relationship between digital technologies and manufacturing firm servitization.

The findings revealed that digital technologies significantly ameliorate manufacturing firms' servitization. Moreover, the study uncovers the contingent nature of this relationship, demonstrating that high levels of both internal and external slack, which provide flexibility and support, intensify the direction of digital technologies towards servitization. Additionally, R&D intensity reflects the firm's commitment to innovation, thereby enhancing synergistic effects in the relationship.

This study contributes robust and comprehensive empirical evidence that validates and establishes a clear baseline relationship reflecting the most current digital technology landscape and its implications for manufacturing firms servitization. Moreover, it provides a more patterned understanding of how internal and external slack typologies and R&D intensity contextualize our study’s findings. Additionally, it demonstrates how our theoretical synthesis advances firms’ strategic shifts towards service-oriented business models through digital technologies.