Md. Tariqul Islam, Mohammad Imtiaz Hossain and Jeetesh Kumar
This study aims to investigate the factors influencing Mamak restaurants' adoption of contactless payment systems.
Abstract
Purpose
This study aims to investigate the factors influencing Mamak restaurants' adoption of contactless payment systems.
Design/methodology/approach
The current study adopted a quantitative survey-based approach. Data were collected from 233 Mamak restaurant owners in Malaysia’s Klang Valley using a structured questionnaire.
Findings
While performance expectancy and social influence trigger the behavioural intention of Mamak restaurant owners to adopt a contactless payment system, a positive association was observed between this intention and their actual adoption of a contactless payment system. This relationship is positively moderated by individualism-collectivism. However, effect expectancy, facilitating conditions and individual innovativeness did not impact the restaurant owners' behavioural intentions.
Originality/value
This study focused on adopting a contactless payment system by Mamak restaurant owners, one of the few studies in the Malaysian restaurant industry and a pioneer study in the Mamak restaurant context. Moreover, one of the novel originalities of this study is the integration of cultural factors (individualism vs collectivism) from Hofstede’s cultural dimensions theory with the unified theory of acceptance and use of technology (UTAUT) theory since it is rarely investigated in the context of adopting new technology in the restaurant industry.