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Article
Publication date: 4 March 2025

Mohamed Battour, Mohamed Salaheldeen, Imran Anwar, Ririn Tri Ratnasari, Abdelsalam A. Hamid and Khalid Mady

This study aims to examine the impact of using ChatGPT on the Halal tourism experience. It examines the relationships among Halal-friendly travel motivations and satisfaction…

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Abstract

Purpose

This study aims to examine the impact of using ChatGPT on the Halal tourism experience. It examines the relationships among Halal-friendly travel motivations and satisfaction, revisit intention and electronic word-of-mouth (e-WoM) while testing the moderating effect of ChatGPT on the relationship between satisfaction and revisit intention.

Design/methodology/approach

This study employed a quantitative methodology. Using purposive sampling techniques, it approached about 800 tourists (from November 2023 to January 2024) from several halal tourism destinations in Indonesia. A total of 395 usable surveys were analyzed to test the relationships and moderation effects by SEM.

Findings

The study indicates that Halal-friendly travel motivations positively impact Muslim tourist satisfaction, which in turn influences e-WoM and revisit intention. Importantly, ChatGPT significantly moderates the relationship between satisfaction and revisit intention, thereby strengthening tourist loyalty for those using the AI tool.

Practical implications

The study’s findings provide practical guidelines for halal tourism providers to enhance Halal-compliant services and incorporate ChatGPT as an AI tool to boost Muslim travelers’ satisfaction, drive e-WoM and increase revisit intentions. AI technology gives Halal tourism companies an advantage in offering customized, immediate support, which leads to Muslim visitors becoming loyal.

Originality/value

The study fills a significant gap in the Halal tourism literature by examining AI’s impact on the market. It expands the Expectation-Confirmation Theory (ECT), the push-pull theory and word-of-mouth models in Halal tourism. It also contributes to AI adoption in Halal tourism by addressing how modern AI tools can influence tourist behaviors, improve satisfaction and encourage repeat visits.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 29 October 2024

Lukman Raimi, Ibrahim Adeniyi Abdur-Rauf and Basirat Olaide Raimi

Ethical entrepreneurship and financing models based on Islamic principles are insufficiently researched and discussed in the emerging plural economic landscape. So far, Islamic…

126

Abstract

Purpose

Ethical entrepreneurship and financing models based on Islamic principles are insufficiently researched and discussed in the emerging plural economic landscape. So far, Islamic theorists have made commendable efforts in this direction. To fill the knowledge gaps, this study aims to explore more rigorously the interdependence of halal entrepreneurship and Islamic finance in creating a strong halal ecosystem.

Design/methodology/approach

Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, a systematic literature review (SLR) of 33 articles from 2001 to 2024 was conducted to answer three research questions. Publications were obtained using purposive sampling from the Scopus database. They were selected based on the ranking of high-quality journals, global coverage relevance to research and base years of publications.

Findings

Three key findings emerged from the SLR using the PRISMA protocol. First, halal entrepreneurship and Islamic finance complement each other by providing Shari’ah-compliant financial instruments, fostering ethical practices, enhancing market reach and ensuring business operations adhere to Islamic principles, thereby creating a cohesive halal ecosystem. Second, the strategic integration of halal entrepreneurship and Islamic finance – through innovation, sustainability practices, Shari’ah-compliant products, effective marketing and regulatory support – promotes economic growth, social welfare and sustainable development within the halal ecosystem. Third, Maqasid-ul Shari’ah principles guide halal entrepreneurship and Islamic finance by ensuring ethical standards, promoting social justice, emphasizing sustainability and ensuring that business and financial practices benefit society and adhere to Islamic ethical standards. These findings aid in developing a theoretically grounded conceptual framework for future empirical investigation.

Practical implications

Practically, policymakers, Islamic financial institutions and halal entrepreneurs can leverage this integrated approach to drive economic growth, social welfare and sustainable development, aligning operations with Maqasid-ul Shari’ah to ensure ethical standards and societal benefits. In addition, the findings aid in developing a theoretically grounded conceptual framework for future empirical investigation, both theoretically and methodologically.

Originality/value

Given the paucity of studies in this multidisciplinary area, this paper offers new insights into the interdependence of halal entrepreneurship and Islamic finance, grounded in the finance–growth nexus theory and Maqasid-ul Shari’ah principles. Unlike other exploratory studies, this research presents a theoretically grounded conceptual framework, paving the way for future empirical investigations.

Details

Journal of Islamic Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 15 November 2024

Mohd Amar Aziz, Noor Hadzlida Ayob, Muhammad Hafeez Zakaria and Ratna Roshida Ab Razak

This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive…

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Abstract

Purpose

This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage.

Design/methodology/approach

Data were collected from 96 companies in the cosmetics and personal care industry in Malaysia, and the analysis was conducted using the partial least squares structural equation modeling approach.

Findings

The results indicate that demand conditions do not have a direct effect on competitive advantage in the halal cosmetics and personal care industry. However, government support programs, specifically regulatory and innovation programs, play a crucial mediating role between demand conditions and competitive advantage. This highlights the importance of both regulatory and innovation programs in shaping the halal market ecosystem.

Practical implications

The halal industry policy should prioritize innovation and regulatory programs to ensure that nonfood halal products, including beauty products, are evaluated not only based on ingredient content but also on broader aspects such as product effectiveness, quality, safety and affordability.

Originality/value

This study offers a unique perspective by highlighting the often-overlooked role of government support programs as key drivers in shaping the halal market ecosystem and enhancing competition in the halal cosmetics and personal care industry. While the government’s role is frequently neglected in market dynamics, this research emphasizes how government intervention, when implemented through effective policy, can significantly contribute to industry growth and competitiveness.

Details

Journal of Islamic Marketing, vol. 16 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 28 February 2025

Muhammad Bilal Zafar and Mohd Fauzi Abu-Hussin

The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and…

23

Abstract

Purpose

The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and systematic review methodologies.

Design/methodology/approach

This study uses a multi-method approach, combining bibliometric and systematic review methodologies, to comprehensively analyze the domain of halal purchasing decisions and consumer behavior. A data set of 184 articles published between 2007 and 2024 was sourced from the Scopus database. The bibliometric analysis was conducted using Bibliometrix in R, facilitating performance analysis, science mapping and network analysis to explore key authors, affiliations, collaborations and thematic trends. Additionally, the systematic review examined the limitations and future research areas discussed in prior studies, providing the basis for formulating potential research questions to address identified gaps.

Findings

The study identifies significant contributions within the domain of halal purchasing decisions and consumer behavior, emphasizing the critical roles of religiosity, trust and halal certification as dominant themes. Bibliometric analysis reveals key authors, influential publications and collaborative networks, highlighting Malaysia as a central hub for research in this field. Additionally, the analysis underscores the intellectual structure and thematic evolution, identifying underexplored areas such as non-Muslim perspectives, emerging halal industries and geographic diversity. The systematic review complements these insights by addressing recurring methodological and theoretical limitations, offering targeted recommendations for future research.

Originality/value

This research uniquely combines bibliometric and systematic review methodologies to provide a comprehensive review of the halal consumer behavior literature, identifying limitations and gaps in prior studies and proposing actionable areas for future research.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 10 March 2025

Saeed Awadh Bin-Nashwan, Ismail Mohamed, Aishath Muneeza, Mouad Sadallah, Abba Ya’u and Muhammad M. Ma’aji

This study aims to investigate the intentions of Muslim cryptocurrency (CC) holders to fulfil their zakat obligations on digital assets, exploring the unique motivations and…

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Abstract

Purpose

This study aims to investigate the intentions of Muslim cryptocurrency (CC) holders to fulfil their zakat obligations on digital assets, exploring the unique motivations and barriers within this emerging financial landscape.

Design/methodology/approach

The research uses a quantitative approach and a cross-sectional research design through online surveys, using purposive sampling to gather data from Muslim CC holders. The integrated model, known as the theory of planned behaviour and social cognitive theory (TPB-SCT) model, is used to comprehensively analyse the key factors influencing intentions to pay zakat on cryptocurrencies (CCs).

Findings

The study reveals that attitude towards zakat on CCs and perceived behavioural control regarding zakat on CCs have a significant and positive effect on the intention to pay. In contrast, subjective norms show no significant influence. CCs-related financial risk exerts a negative impact on intention. Moreover, CCs-related zakat knowledge and adherence to Shariah compliance are strongly associated with intention. These findings provide insights into the intricate dynamics of religious compliance within the evolving realm of digital assets.

Practical implications

Outcomes offer profound indications to stakeholders, including financial institutions, zakat agencies, policymakers and the community, on how to integrate zakat into this new and rapidly evolving financial paradigm like CC.

Originality/value

A pioneering effort was made in this study by exploring the intentions of Muslim CC holders to fulfil zakat obligations, bridging a significant gap in the existing literature. Developing and validating an integrated model of TPB-SCT in the realm of zakat on CC enriches the literature with a novel theoretical framework.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

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Article
Publication date: 10 March 2025

Anwar Adem Shikur, Hakan Aslan and Mohamed Zakaria Fodol

This study aims to examine socio-economic, religious and institutional factors influencing zakat payment intentions among Ethiopian Muslims. The findings highlight the critical…

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Abstract

Purpose

This study aims to examine socio-economic, religious and institutional factors influencing zakat payment intentions among Ethiopian Muslims. The findings highlight the critical role of zakat institutions, literacy and religiosity, contributing to the broader discourse on Islamic finance and its potential as a tool for poverty alleviation in under-researched contexts.

Design/methodology/approach

This study used a quantitative approach and utilised a partial least squares-structural equation modelling technique for data analysis. The research investigated Muzakki’s intention to pay zakat, focusing on the main variables of the theory of reasoned action (TRA), namely, attitude and subjective norm, while also incorporating zakat literacy, zakat institutions (Amil) and religiosity. A total of 394 structured questionnaires were distributed with a five-point Likert scale to capture respondents’ views and experiences regarding zakat payment, using both convenience and snowball non-probability sampling methods to select participants.

Findings

The findings indicate that zakat literacy, positive attitudes towards zakat, institutional support through well-established zakat institutions and high levels of religiosity significantly influence the intention of Ethiopian Muslims to fulfil their zakat obligations. These findings underscore the need for robust, centralised zakat institutions that prioritise transparent administration and effective collection mechanisms. Lessons from successful zakat models in other countries could inspire the development of similar systems tailored to Ethiopia’s sociocultural dynamics, directly supporting poverty alleviation and socio-economic development.

Research limitations/implications

This study opens up several avenues for future research. Comparative studies could examine how successful zakat systems in countries such as Malaysia and Indonesia have achieved their goals and identify lessons applicable to Ethiopia. In addition, longitudinal studies can track the long-term effects of enhanced zakat compliance on poverty alleviation and social welfare in Ethiopia. Exploring the integration of financial technologies such as blockchain into zakat administration represents another valuable research direction.

Practical implications

These findings underscore the Ethiopian Islamic Affairs Supreme Council (MEJLIS) need to establish robust, centralised zakat institutions that prioritise transparent administration and effective collection mechanisms. Such improvements in the zakat infrastructure could enhance muzakki compliance, directly supporting poverty alleviation and socio-economic development in Ethiopia.

Originality/value

This study provides unique insights into the factors shaping zakat payment intentions in Ethiopia, highlighting critical areas for improvement within the zakat collection and distribution framework. These findings provide a foundation for developing policies to foster a more effective zakat system that aligns with Ethiopia’s sociocultural dynamics.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8394

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Article
Publication date: 12 February 2025

Sri Rahayu Hijrah Hati, Rakotoarisoa Maminirina Fenitra, Adlin Masood, Hapsari Setyowardhani, Alina Abdul Rahim and Ujang Sumarwan

This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes and purchase…

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Abstract

Purpose

This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes and purchase intentions, using the stimulus–organism–response (S-O-R) model in accordance with its traditional framework. Additionally, it seeks to analyze and compare the purchasing behaviors of male and female consumers in the context of halal cosmetics.

Design/methodology/approach

An online survey using purposive sampling was conducted with 635 Muslim consumers in Indonesia to test the proposed model using structural equation modeling.

Findings

The results demonstrated that perceived quality, advertising value and the halal logo significantly enhance attitudes toward halal cosmetics. However, when it comes to purchase intention, only advertising value and the halal logo directly influence it. In terms of gender comparison, the study found significant moderation of gender in the relationship between advertising value and attitude, with this influence being more pronounced among male consumers. The findings indicate that both perceived quality and the halal logo significantly and positively impact attitudes and purchase intentions for both male and female Muslim consumers, with a notably stronger effect observed among females. Interestingly, the influence of advertising value on attitude is significant only among male consumers, highlighting a gender-specific response to advertising stimuli.

Practical implications

The study suggests that businesses operating in the halal cosmetics market should focus on enhancing consumers’ perception of product quality through halal certification. Additionally, they should tailor their marketing strategies based on gender differences and prioritize the prominent display of the halal logo. These actions are expected to positively influence the attitudes and purchase intentions of Muslim consumers in Indonesia.

Originality/value

This study introduces a novel approach to the understanding of consumer behavior toward halal cosmetics by emphasizing the frequently overlooked role of external influences through the S-O-R theory. In contrast to earlier research, which predominantly focused on internal factors and religious compliance, this study explores the impact of marketing interventions such as product quality, advertising and the presence of a halal logo. Additionally, it distinguishes itself by examining the purchasing behavior of both female and male consumers in the realm of halal cosmetics.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 3 December 2024

Balkis Kasmon, Siti Sara Ibrahim, Dalila Daud, Raja Rizal Iskandar Raja Hisham and Ririn Tri Ratnasari

This paper aims to explore the impact of digitalisation on waqf activities, focussing on blockchain, crowdfunding and artificial intelligence to predict future trends in…

87

Abstract

Purpose

This paper aims to explore the impact of digitalisation on waqf activities, focussing on blockchain, crowdfunding and artificial intelligence to predict future trends in digitalisation within waqf activities.

Design/methodology/approach

The study used a quantitative approach to combine the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of Innovation Theory (DIT) to comprehensively analyze the elements that affect the adoption of digital technology. SmartPLS software conducted the data analysis after collecting the data using SPSS. In this study, 310 respondents comprising Muslims who contribute to waqf were collected.

Findings

This research provides important insights into the elements influencing future behavior and can help policymakers promote and facilitate the digitalisation of waqf activities, not only in Malaysia but also in similar situations worldwide.

Research limitations/implications

Analysis indicated that four hypotheses were validated, implying that effort expectancy, compatibility, observability and trialability are significant determinants affecting intention. The findings suggest significant potential for further research. This paper delineates numerous methodological challenges and concerns while proposing recommendations for further research. Future research could use additional search phrases and engines not incorporated in this study to provide a more comprehensive overview. This study primarily concentrates on the applications of waqf development, digitalisation, blockchain, crowdfunding and artificial intelligence.

Practical implications

The four hypotheses regarding facilitating condition, performance expectation, relative advantage and social influence were not supported as they were found to have no significant impact on intention. For practitioners, based on the findings, it can give some insight into digitalisation’s influence on the intention of contributing to waqf in society. As for the researchers, there could be some ideas to study other than the factors mentioned in this study, as well as the supporting literature for their studies.

Originality/value

This paper provides useful insights on how emerging technology can potentially disrupt the traditional waqf landscape. It emphasizes the unique contributions of digitalization in improving transparency and accessibility, blockchain in ensuring security and trust, crowdfunding in mobilizing resources and artificial intelligence in optimizing decision-making processes.

Details

Journal of Islamic Marketing, vol. 16 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 5 March 2025

Syed Faheem Hasan Bukhari, Lucill Joan Curtis and Khurram Mubasher

This study’s purpose was to explore the motives behind the purchase of Western imported food products from three metropolitan cities in Pakistan. The theory of planned behavior…

10

Abstract

Purpose

This study’s purpose was to explore the motives behind the purchase of Western imported food products from three metropolitan cities in Pakistan. The theory of planned behavior (TPB) enriches our understanding of consumption. This study expands the TPB framework by integrating religiosity, country of origin, quality consciousness and halal certification as critical factors that shape consumers’ buying decisions in a Muslim-majority country.

Design/methodology/approach

This qualitative analysis comprises three metropolitan cities: Karachi, Lahore and Islamabad. Semistructured interviews were conducted with 45 participants, and a purposive sampling technique was used. The data was collected specifically from housewives, university students and professionals and analyzed using thematic content analysis to explore the themes, followed by sentiment analysis to gauge and capture the emotional tone of the respondents.

Findings

The results unveiled not only significant regional variations but also a few surprising similarities. The participants’ keen interest in product packaging, attributes, labeling, country of origin and influence of reference groups for their purchase decision was a common thread. The element of religiosity, a significant factor in a Muslim-majority country, was also evident within a cross-city variation, adding an intriguing layer to the findings.

Originality/value

This study is a pioneering effort that offers Western exporters a unique perspective on the Asian consumer market. The insights it provides are not just useful, but they also confirms the originality of this research. By offering a comprehensive view of Muslim consumers’ preferences when choosing Western imported food products, this paper stands out for its originality. The diverse consumer perception from a Muslim-majority state signifies the unique contribution of this study and the theoretical and practical implications it holds for marketers and researchers.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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