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Article
Publication date: 8 February 2024

Manpreet Kailay, Kamalpreet Kaur Paposa and Priyanka Chhibber

The present study was designed to explore the major challenges being faced by the Indian nurses' pre-post pandemic period affecting their well-being (WB) and identify factors that…

Abstract

Purpose

The present study was designed to explore the major challenges being faced by the Indian nurses' pre-post pandemic period affecting their well-being (WB) and identify factors that motivated them to perform their service wholeheartedly during the pandemic. The study also tries to bridge the gap in the study area by providing various ways that can help maintain the WB of health care professionals.

Design/methodology/approach

A descriptive exploratory qualitative design involving semi-structured interviews was conducted during December–January 2021 with 30 nurses from hospitals in Punjab Qualitative and thematic data analysis technique were adopted. In addition, a literature review was also conducted to study the various factors that affect the WB of health care professionals.

Findings

There are various themes and subthemes that were identified by the health care professionals, such as (1) psychological WB, (2) social WB and (3) workplace WB and (4) key motivators. This research work has identified various managerial implications that can play a huge rolein strengthening the healthcare sector of the entire world economy, paving the way toward the better WB of healthcare professionals (HCPs).

Originality/value

Firstly, it is probably the only study that is performed on nursing staff to evaluate their personal experiences during crucial times. It has successfully compared the factors affecting WB pre- and post-pandemic, leading to the emergence of many new factors that have originated due to the pandemic and are the cause of the poor WB of HCPs (Figures 2, 4). Secondly, it is the only study that targeted only those nurses who have provided their services in both scenarios. Finally, the study has been a pioneer in identifying the importance of maintaining the WB of HCPs at hospitals.

Details

The TQM Journal, vol. 37 no. 3
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 19 July 2024

Francis Kamewor Tetteh, Dennis Kwatia Amoako, Andrews Kyeremeh, Gabriel Atiki, Francisca Delali Degbe and Prince Elton Dion Nyame

The coronavirus disease 2019 (COVID-19) pandemic represents one of the most significant disruptions to supply chains (SCs), stimulating both practitioners and scholars to seek…

Abstract

Purpose

The coronavirus disease 2019 (COVID-19) pandemic represents one of the most significant disruptions to supply chains (SCs), stimulating both practitioners and scholars to seek ways to enhance supply chain performance (SCP). Recent advancements in technology, particularly supply chain analytics (SCA) technologies, offer promising avenues for mitigating risks associated with SC disruptions like those posed by the COVID-19 pandemic. However, the existing literature lacks a comprehensive analysis of the connection between SCA and healthcare SC (HSC) performance. To address this research gap, we employed the dynamic capability perspective to investigate the mediating roles of supply chain innovation (SCI), resilience (SCR) and flexibility (SCF) in the relationship between SCA and HSC performance. The study further examined the moderating role of a data-driven culture (DDC).

Design/methodology/approach

The proposed model was tested using survey data from 374 managers of healthcare facilities in Ghana. SPSS and Amos were used to analyze the data gathered.

Findings

The results showed that while SCA may drive HSC performance, the presence of SCI, SCR and SCF may serve as channels to drive enhanced HSC performance. Additionally, we also found that different levels of a DDC induce varying effects of SCA on SCI, SCR and SCF.

Research limitations/implications

The study’s results have theoretical and practical implications, offering valuable insights for the advancement of SCA in healthcare literature. They also deepen SC managers’ comprehension of how and when SCA can boost HSC performance. However, as the study was limited to healthcare facilities in Ghana, its findings may not be universally applicable.

Originality/value

This study contributes to the literature by demonstrating that SCI, SCR, SCF and a DDC could serve as transformative mechanisms to reap superior HSC outcomes. This study also offers contemporary guidance to managers regarding SCA investment decisions.

Details

International Journal of Quality & Reliability Management, vol. 42 no. 2
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 16 October 2024

Geetha Krishnan and Raghuram J.N.V.

The study aims to examine diabetic patients’ switching intentions toward self-monitoring blood glucose devices, incorporating perceived usefulness and perceived ease of use, with…

Abstract

Purpose

The study aims to examine diabetic patients’ switching intentions toward self-monitoring blood glucose devices, incorporating perceived usefulness and perceived ease of use, with switching cost as a moderator.

Design/methodology/approach

A self-administered questionnaire was developed using established measuring scales. Data from 321 respondents was collected and analyzed using the partial least squares structural equation modeling approach.

Findings

Results indicate that perceived usefulness and perceived ease of use influence switching intention. Switching cost does not moderate the perceived usefulness, perceived ease of use and switching intention. This study reveals important information for healthcare practitioners and device manufacturers.

Originality/value

The significance and originality of this study stem from its pioneering investigation into the switching intentions of diabetic patients regarding self-monitoring glucose devices through the application of the technology acceptance model, thereby addressing a notable gap in the existing literature on diabetes management and technology adoption, which has lacked comprehensive examination of patients’ transition behaviors in this specific context.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 19 no. 1
Type: Research Article
ISSN: 1750-6123

Keywords

Case study
Publication date: 27 February 2025

Sarah Lee, Jacob A. Massoud and Chang Seob Yeo

Primary and secondary data were used to prepare this case. For primary data, the company’s owner was interviewed on multiple occasions. The authors also used Vino Mundo company…

Abstract

Research methodology

Primary and secondary data were used to prepare this case. For primary data, the company’s owner was interviewed on multiple occasions. The authors also used Vino Mundo company materials, websites and internal reports in developing the case. Other secondary data sources were used to obtain information on the external environment, industry, demographics and market. Secondary data sources included the World Bank, INEC and Urban and Cities Platform data sets.

Case overview/synopsis

Vino Mundo was a restaurant and event space in a beautiful mountain villa outside of San Jose, Costa Rica. It offered international cuisine and wine. The founder and owner, Guillermo Aguilar, faced challenges with sustaining and growing his business in the wake of the global pandemic in 2022. Although he had a strong vision for Vino Mundo, he needed to revisit his strategic plan, especially in marketing. He had many decisions to make in 2023.

Complexity academic level

The case is primarily designed for upper-level undergraduate and graduate marketing courses. It is well-suited for subjects such as marketing management, entrepreneurial marketing, marketing in emerging markets, family and small business marketing and global marketing. It covers topics including marketing strategy and tactics, new product development, segmentation, targeting, positioning, strategic marketing management, family businesses and emerging markets.

Details

The CASE Journal, vol. ahead-of-print no. ahead-of-print
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 20 November 2024

Thomas M. Hickman and Michael Stoica

The purpose of this study is to determine if regional proximity and fan club involvement could be used to predict success for brands that jointly sponsor a team and their key…

Abstract

Purpose

The purpose of this study is to determine if regional proximity and fan club involvement could be used to predict success for brands that jointly sponsor a team and their key rival.

Design/methodology/approach

A brand with regional proximity to the rival teams it sponsored was identified. Fan club members of a major college sports team served as respondents. Structural equation modeling was used to test a model that predicted antecedents to purchase intentions and positive word-of-mouth based on individual fan characteristics.

Findings

Results suggest that the intrinsic and social components of fanship as well as regional proximity facilitate the success of brands jointly sponsoring rivals. The intrinsic dimension of fandom foreshadowed approval of the joint sponsorship investigated but did not directly enhance the sponsor’s brand equity. Instead, it was demonstrated that fans must first approve of the joint sponsorship arrangement before conferring elevated brand equity onto the sponsor. Increased social interaction with the fan club resulted in higher levels of purchase intentions and positive word-of-mouth of the joint sponsor.

Originality/value

This study differs from prior studies investigating joint sponsors in four ways. First, the intrinsic and social dimensions of fanship were measured within the context of a fan community. Second, the context of the study included a sponsor with regional proximity to both rival teams. Third, it was determined that the proclivity for social interaction within a fan community enhances the positive outcomes for joint sponsors. Fourth, unlike previous research studying joint sponsors, this study demonstrates a path to success for these brands.

Details

Journal of Product & Brand Management, vol. 34 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 3 February 2025

Japheth Ahmed Nuhu, Figen Yesilada and Iman Aghaei

The emergence of unique and destructive viruses, such as COVID-19, has claimed lives, disrupted health systems and diverted resources from addressing the needs of male HIV/AIDS…

Abstract

Purpose

The emergence of unique and destructive viruses, such as COVID-19, has claimed lives, disrupted health systems and diverted resources from addressing the needs of male HIV/AIDS patients in the context of antiretroviral therapy and other HIV/AIDS-related issues. This study aims to assess male HIV/AIDS patients’ satisfaction with antiretroviral therapy and its implications for sustainable development in Sub-Saharan Africa.

Design/methodology/approach

Satisfaction, word-of-mouth, trust and revisit intention were the variables in the research model. A quantitative method was utilized. Data were collected from 400 male HIV/AIDS patients who received medical attention from hospitals in Gombe State, Nigeria, utilizing the convenience sampling method. SmartPLS was used for data analysis.

Findings

The results show that satisfaction has a positive impact on trust, word-of-mouth and revisit intention. Furthermore, trust and word-of-mouth had a significant impact on revisit intentions. Word-of-mouth played a significant mediating role in the relationship between satisfaction and revisit intention. Trust played an insignificant mediating role between satisfaction and revisit intention. Additionally, word-of-mouth had a significant mediating effect on the relationship between trust and revisit intention. Healthcare organisations should prioritise patient satisfaction because it influences their likelihood of returning. Addressing the needs of male HIV patients can significantly enhance their overall healthcare experience, which would lead them to spread positive word of mouth.

Research limitations/implications

Healthcare administrators should make it a top priority to provide superior services that match or exceed patient expectations. The study used quantitative data and focused on the male gender. Also, the empirical research is carried out in public hospitals; however, there are some differences between the types of hospitals in terms of the factors that affect male HIV/AIDS patients’ revisits. We employed a cross-sectional study. As a result, we recommend expanding it into a longitudinal study, as it allows the researcher to validate the causal mechanism and obtain results that are more generalizable.

Practical implications

Healthcare managers should actively encourage positive patient reviews and recommendations. Setting up systems to record and distribute patient success stories can improve the hospital’s reputation and attract new patients. Increased word-of-mouth advertising can naturally result from encouraging positive encounters and outcomes. Healthcare administrators should establish channels for sharing information regarding therapies, procedures and support services that are transparent and easy to obtain. Patients’ intentions to return for follow-up appointments can be favourably influenced by education on the value of ongoing care.

Social implications

Male HIV/AIDS patients who are satisfied with their care have a tendency to trust medical professionals more, which promotes enhanced therapeutic outcomes and greater compliance with treatment regimens. Positive comments from those with the condition can also reduce stigma and motivate community members to seek treatment, fostering a supportive environment for those living with HIV/AIDS. The study emphasises how important it is for patients and healthcare providers to have stronger, greater empathy connections, which could contribute to decreasing health disparities.

Originality/value

The study investigates the effect of satisfaction on the revisit intention of male HIV/AIDS patients and also highlights how trust and WOM mediate this relationship.

Details

Journal of Health Organization and Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7266

Keywords

Open Access
Article
Publication date: 13 February 2024

Amer Jazairy, Emil Persson, Mazen Brho, Robin von Haartman and Per Hilletofth

This study presents a systematic literature review (SLR) of the interdisciplinary literature on drones in last-mile delivery (LMD) to extrapolate pertinent insights from and into…

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Abstract

Purpose

This study presents a systematic literature review (SLR) of the interdisciplinary literature on drones in last-mile delivery (LMD) to extrapolate pertinent insights from and into the logistics management field.

Design/methodology/approach

Rooting their analytical categories in the LMD literature, the authors performed a deductive, theory refinement SLR on 307 interdisciplinary journal articles published during 2015–2022 to integrate this emergent phenomenon into the field.

Findings

The authors derived the potentials, challenges and solutions of drone deliveries in relation to 12 LMD criteria dispersed across four stakeholder groups: senders, receivers, regulators and societies. Relationships between these criteria were also identified.

Research limitations/implications

This review contributes to logistics management by offering a current, nuanced and multifaceted discussion of drones' potential to improve the LMD process together with the challenges and solutions involved.

Practical implications

The authors provide logistics managers with a holistic roadmap to help them make informed decisions about adopting drones in their delivery systems. Regulators and society members also gain insights into the prospects, requirements and repercussions of drone deliveries.

Originality/value

This is one of the first SLRs on drone applications in LMD from a logistics management perspective.

Details

The International Journal of Logistics Management, vol. 36 no. 7
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 3 March 2025

Kapil Kaushik, Atul Arun Pathak and Abhishek Mishra

This study aims to understand the kind of content and context that effectively create higher fan social media engagement (SME) through pre-match content posted by sports teams.

Abstract

Purpose

This study aims to understand the kind of content and context that effectively create higher fan social media engagement (SME) through pre-match content posted by sports teams.

Design/methodology/approach

This research examines the effect of inspirational, informational, entertaining and warmth content appeal on affective and cognitive responses from fans in the form of likes and shares. Messages on X (previously Twitter), chosen as a representative social media platform, from the teams participating in the Indian Premier League, were analysed using regression models to validate the proposed model empirically.

Findings

For sports clubs, entertaining, warmth and inspirational content is more effective than information content in generating likes on social media. Content with high vividness is effective only for sports teams with high performance. Fans of low-performance teams exhibit higher responsiveness to content with inspirational appeal.

Research limitations/implications

This research contributes to the sports marketing literature by examining the influential role of warmth and inspirational content in generating higher SME in the pre-match context.

Practical implications

This study provides prescriptions to sports clubs for leveraging social media platforms to engage their fans through appropriate content. Given the growth of sports leagues in developing and developed countries, this study provides guidelines to sports clubs for effective social media marketing.

Originality/value

To the best of the authors’ knowledge, this study is among the first to integrate social identity theory and elaboration likelihood model theoretical frameworks to study fan engagement with social media content posted by sports clubs.

Details

European Journal of Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0309-0566

Keywords

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