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By providing a practical and theoretical framework on the role of digitalization in business model innovation (BMI) and countermeasures liabilities of foreignness (LoF), we aim to provide small and medium-sized enterprises (SMEs) from emerging markets with the means to confront the reality of de-internationalization.

A quantitative design emphasizing mature theory design and collecting survey data from 210 SMEs in an emerging market. The data are analyzed using a confirmatory factor analysis (CFA) based on covariance-based SEM (CB-SEM), multiple regression analysis (MRA) and Hayes' process model.

Digitalization was revealed to significantly and indirectly negatively affect SMEs’ de-internationalization via BMI. Besides, the conditional indirect effect of digitalization on de-internationalization through BMI is more robust and exists at the high LoF of SMEs.

We advise SMEs with a distinctive and relatively comprehensive strategy for coping with the pressures of de-internationalization or having their internationalization schedules perpetually altered through the lens of the resource-based view and institution theory.

Inspired by the internationalisation paths to prosperity of small and medium-sized enterprises (SMEs), where narcissistic leaders are diligent about organisations but also pursue their dark goals, this study aims to concurrently examine two avenues for the internationalisation of narcissistic leaders in SMEs concerning the function of team organisational citizenship behaviours (OCB): corporate social irresponsibility (CSI) and digital business model innovation (BMI).

This study utilised a quantitative design emphasising mature theory research, and data was analysed using multiple regression analysis and Hayes' process model. The data for this study was collected via surveys from 270 SMEs in Vietnam.

The study showed that narcissistic Chief Executive Officers (CEOs) can penetrate the global market profoundly by utilising both the righteous path, which is based on the power of the times via BMI, and the unethical path, CSI. However, team devotion via OCB can mitigate the unethical conduct of narcissistic CEOs.

The study endeavoured to find a path to internationalisation for SMEs in emerging markets with high economic openness and increasingly close connections with international markets, via two strategies for SMEs to conquer the international market more successfully, and with utilising the foundations of CEO narcissism and team citizenship behaviour.

This study contributed to the theory of SME internationalisation by employing the resource-based view and upper-echelon theory, with the updated Uppsala model as its foundation.

This study aims to reveal the impact mechanism of franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities on franchisee performance, with the moderating role of cultural sensitivity.

The sample consisted of 290 middle managers and team leaders at 113 hotels and food and beverage settings participating in the international- and domestic franchises in Ho Chi Minh City, Vietnam. A partial least squares structural equation model (PLS-SEM) is used to analyse the data.

The result reveals that franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities significantly impacted franchisee performance. Furthermore, cultural sensitivity has a beneficial role in the effect of franchise relationship quality on franchisee performance.

This study develops an integrated analytical framework of franchisee performance from the franchisee's perspective, contributing to integrating international business theory in franchising studies, namely the resource-based view, dynamic capability view and relationship-marketing theory.