Search results

The purpose of this study is to propose a research model based on the stimulus–organism–response (S–O–R) model to examine whether network externality, personalization and sociability as environmental feature antecedents to learners’ learning engagement (LE) can influence their learning persistence (LP) in massive open online courses (MOOCs).

Sample data for this study were collected from learners who had experience in taking MOOCs provided by the MOOC platform launched by a well-known university in Taiwan, and 371 usable questionnaires were analyzed using structural equation modeling in this study.

This study proved that learners’ perceived network externality, personalization and sociability in MOOCs positively affected their cognitive LE, psychological LE and social LE elicited by MOOCs, which jointly led to their LP in MOOCs. The results support all proposed hypotheses, and the research model accounts for 76.2% of the variance in learners’ LP in MOOCs.

This study uses the S–O–R model as a theoretical base to construct learners’ LP in MOOCs as a series of the inner process, which is affected by network externality, personalization and sociability. It is worth noting that three psychological constructs including cognitive LE, psychological LE and social LE are used to represent learners’ organismic states of MOOCs usage. To date, hedonic/utilitarian concepts are more often adopted as organisms in previous studies using the S–O–R model, and psychological constructs have received lesser attention. Hence, this study’ contribution on the application of capturing psychological constructs for completely expounding three types of environmental features as antecedents to learners’ LP in MOOCs is well documented.

The emergence of live streaming commerce has injected promising impetus into rural development and attracted many rural streamers. This study aims to explore the influencing factors of rural streamers’ engagement intentions to help promote the sustainable development of rural live streaming commerce.

Grounded in the extended valence framework, this research employs a mixed-methods approach encompassing both qualitative and quantitative methodologies. In the qualitative phase, the authors conduct in-depth interviews with 15 rural streamers, employing data coding techniques to uncover underlying factors. Subsequently, in the quantitative phase, the authors analyze survey data from 282 rural streamers, subjecting hypotheses to validation through structural equation modeling.

The findings derived from the analysis of both interviews and questionnaires reveal that several platform qualities, including platform rural-aiding support, perceived effectiveness of dispute resolution, perceived interactivity and platform reputation, have a positive effect on trust in the platform and validate the extended valence framework in understanding rural streamers’ live streaming intention. In addition, ties with customers have a moderating effect. Specifically, the stronger the ties with customers, the stronger the positive effect of perceived benefits and the weaker the positive effect of trust in the platform on live streaming intention will be.

This study contributes to the rural live streaming commerce literature and trust research from the sellers’ perspective and provides practical implications for policymakers and live streaming platform managers on enhancing rural streamers’ participation.

Message stream advertising (MSA) has become an increasingly popular option for advertising on mobile social media. However, MSA is often avoided by consumers, and this avoidance deserves more research attention. The purpose of this study is therefore to identify the underlying mechanism and key variables that affect consumer avoidance of MSA in the context of mobile social media.

A face-to-face survey was administered to current mobile users of WeChat (N = 438). Structural equation modeling was conducted to test the relationships in the research model.

Results revealed that mobile consumers employ mechanical avoidance methods (i.e. zipping, muting and zapping) against MSA. The findings also demonstrated that advertising intrusiveness (stimulus) is directly linked to negative emotions, perceived entertainment and sense of control (organism), which, in turn, relate to MSA avoidance (response).

The study contributes to the MSA avoidance literature by using the stimulus-organism-response model to deepen the understanding of consumers' MSA avoidance on mobile social media, and it suggests important managerial implications for advertising practitioners and platform operators.

Consumers may enjoy the information sharing and social support made available when a social media platform is used for pre-purchase research; however, do consumers reevaluate the privacy and security of the platform differently when ordering and payment capabilities are added? As social media systems have evolved into social commerce platforms (SCPs), individuals are often faced with whether to complete a purchase they have been researching or switch to a traditional e-commerce platform to complete the transaction. This research examines consumer trust formation in the SCP channel and how consumer interest and engagement in the channel are maintained and influence consumer decisions to purchase via the SCP.

Based on trust and involvement literature, a research model was conceptualized to capture consumer beliefs about SCP privacy and security and whether the SCP can be trusted, using these inputs into subsequent consumer interest, engagement and decisions on whether to use the SCP for purchasing. The research model was empirically tested using the panel data's structural equation modeling (AMOS) (n = 405). The data showed acceptable reliability and convergent validity, while the original research model provides predictive validity and theory-confirming insights.

Results confirm that consumer perceptions of privacy and security play a crucial role as decision criteria, informing their judgments of whether a new social commerce channel can be trusted enough to conduct purchases. Further, consumer trust supports their interest in the SCP, resulting in enduring and enhanced behavioral use and, to a lesser extent, purchase intent. Still, a majority of this sample declined to purchase using the SCP and rather preferred to transact on tried and trusted traditional e-commerce sites.

This study is among the first to examine trust formation in new SCPs, where consumers are deciding to expand their engagement level from social and informational to commercial.

This paper aims to unveil the greenwashing intention of green bonds issuing in Chinese enterprises through the lens of stock pricing efficiency.

Drawing on data of Chinese listed companies during 2012–2021, this study uses a difference-in-differences method to study how and through what mechanisms issuing green bonds impacts stock pricing efficiency.

Issuing green bonds lowers stock pricing efficiency, verifying the greenwashing intention of green bonds in China. Potential mechanisms underlie the increased investor attention and sentiment resulting from the information disclosures about corporate green and low-carbon development. This greenwashing issue is more pronounced in firms facing lower financing constraints, having stronger relations with the government, and located in highly marketized regions. In the context of uncertainty surrounding economic policies, especially trade policies, issuing green bonds can signal a weakening of the greenwashing effect.

The quality of information disclosure should be emphasized to ensure a substantive commitment to environmental responsibility signaled by green bond issuance, thereby mitigating greenwashing concerns.

Regulators and standard-setters should improve the issuance system for green bonds and promote the sustainable development of the green bond market through formulating unified certification criteria for green bonds and implementing a stringently periodic reporting system.

First, to the best of the authors’ knowledge, it is the first study to draw on the quality of information disclosure and the perspective of stock pricing efficiency to identify whether firms issuing green bonds engage in greenwashing. Second, the study uncovers the black-box underlying this greenwashing issue through investor attention and sentiment and examines further the moderating role of economic policy uncertainties.

The advent of online live streaming platforms (OLSPs) and online health communities (OHCs) has expedited the integration of traditional medical services with Internet new media technology. Since the practice of physicians conducting live streaming is a relatively new phenomenon, the potential cross-platform effects of such physicians’ live streaming have not received adequate attention.

This study collected data from 616 physicians specializing in cardiology, obstetrics and gynecology and neurology between April and November 2022 on Live.Baidu.com and WeDoctor.com. It constructed a panel data set comprising a total of 4,928 observations over an 8-month period and validated the model using empirical analysis with the fixed-effects method.

We find evidence of cross-platform influence in online healthcare. Physicians’ live streaming behavior (whether live or not and the heat of their streams) on OLSPs positively impacts both their consultation and reputation on OHCs. Additionally, physicians’ ability positively moderates the relationships between live streaming heat and their performance (in terms of consultation volume and reputation) on OHCs. However, ability does not moderate the relationship between physicians’ live streaming status (live or not) and their performance (in terms of consultation and reputation) on OHCs. Furthermore, the attractive appearance of the physicians also significantly moderates the impact in a positive way.

This is one of the pioneering studies on physicians’ live streaming. The study offers vital guidance for physicians and patients utilizing dual platforms and holds significant reference value for platform operators (such as OLSPs and OHCs) aiming to optimize platform operations and for the government in policy formulation and industry regulation.

With the continuous deepening of China's mixed-ownership reform, the participants in the reform have gradually expanded from state-owned enterprises to private enterprises. Whether state-owned equity participation in private enterprises can facilitate the development of environmental, social and governance (ESG) performance in private enterprises is a question that needs urgent examination. This study aims to investigate the impact of state-owned equity participation on the ESG performance of private enterprises.

Using Chinese listed companies as the research sample, this study uses econometric methods such as multiple regression to analyze the relationship between state-owned equity and the ESG performance of private enterprises. Additionally, it explores the underlying mechanisms and influencing factors of this relationship.

There is a significant inverted U-shaped relationship between state-owned equity and the ESG performance of private enterprises. Mechanism analysis reveals that resource effects and governance effects play a mediating role in this nonlinear relationship. Furthermore, the authors find that environmental regulation and managers' attention to the environment positively moderate the relationship between state-owned equity participation and ESG performance.

A reasonable equity structure is crucial for enhancing corporate ESG performance. Moderate state-owned equity participation helps to leverage resource integration and governance advantages, which will assist private enterprises in maximizing ESG performance and achieving sustainable development.

In advancing the process of mixed-ownership reform, the government should maintain an appropriate proportion of state-owned equity to avoid excessive intervention in enterprise decision-making. At the same time, it should ensure that enterprises can genuinely undertake their social and environmental responsibilities while pursuing economic benefits. This is of great significance for promoting sustainable economic and social development.

This study integrates state-owned equity, ESG and nonlinear relationships into a single research framework. It explores the internal mechanisms and influencing factors of their relationship, overcoming the limitations of previous studies and provides a new perspective for understanding the impact of state-owned equity on corporate ESG performance.

Drawing on conservation of resources, social cognitive and self-verification theories, the current study endeavors to extend our comprehension of the mechanisms linking Islamic work ethics (IWE) to employee ethical behavior. More specifically, the current study investigates the potential impact of IWE on employees’ ethical behavior through the serial mediating roles of moral identity and felt obligation.

By utilizing two-wave data collected from 513 employee-co-worker dyads in the education sector in Turkey, we employed AMOS to conduct a confirmatory analysis and the PROCESS macro for SPSS to test the hypothesized relationships.

The results provide evidence for our hypothesized model. Our results indicate that employees with higher levels of IWE are more likely to exhibit higher levels of ethical behavior. Our results also reveal that IWE has a significant and positive impact on employees’ moral identity and sense of obligation, which in turn enhances their ethical behavior.

By integrating multiple theories, the current research addresses a dearth in the literature and provides a nomological network from Islamic work ethics to ethical employee behavior through the serial mediating role of moral identity and felt obligation. This study adds value to the literature on human resource management and work ethics by examining how IWE affects the attitudes and behaviors of employees in both the public and private sectors. Accordingly, organizations can strengthen their workforce’s moral identities and instill a sense of obligation to behave morally by incorporating workplace ethics into HRM processes.

This study aims to examine the impact of Artificial Intelligence (AI) adoption on Tunisia’s accounting profession, using the diffusion of innovations theory (DIT) to explore opportunities and challenges.

A survey of 400 academics and professional accountants in Tunisia was conducted, focusing on three key areas: the effect of AI on professional roles and tasks, the enhancement of digital work environments and the development of educational programs. Structural equation modelling (SEM) was used to test the relationships among these variables, providing robust statistical insights.

The results indicate that AI adoption leads to a 75.7% improvement in the functionality and responsibilities of accounting professionals, a 72.1% enhancement in digital workplace productivity and a 58.4% increase in educational program effectiveness. Despite these positive outcomes, the study identifies significant challenges, including a 63.2% concern related to change management and a 59.8% need for substantial training and technical resources investment. To address these challenges, the findings advocate for targeted professional development programs, collaborative policymaking to establish implementation guidelines and a curriculum overhaul to equip future accountants with AI competencies.

The findings suggest Tunisian organisations should invest in AI to achieve substantial efficiency and risk management gains. Practitioners, instructors and students are expected to increase their technology expertise to develop more effective accounting procedures in light of AI issues. Collaboration among policymakers, regulators and practitioners is essential to establish clear implementation guidelines.

This study offers theoretical contributions by applying the DIT to AI adoption within an emerging economy, providing a unique perspective on how AI drives digital transformation in the accounting sector. In addition, it delivers practical implications by identifying strategies for overcoming barriers to AI adoption, such as fostering organisational readiness, ensuring access to training resources and enhancing professional collaboration to enable successful AI integration.

The study aims to explore the factors that motivate social media (SM) users to abstain from sharing pictures on SM platforms through the lens of user resistance theory (URT).

The study adopts a mixed-method approach and utilizes the URT as a lens to explore user attitudes towards SM engagement. Insights were derived from consultations with ten domain experts possessing diverse professional backgrounds. To prioritize the identified resistance factors, the Fuzzy-OPA multi-criteria decision-making (MCDM) technique was employed.

The study identifies 13 factors influencing users' choices to abstain from sharing images on SM platforms, categorized into 2 primary groups: personal and platform-related factors. Personal factors include privacy concerns, fear of negative judgment and anxiety over self-presentation. In contrast, platform factors include perceived risks of sharing images without consent, lack of control over the privacy settings and the lack of trust in SM platforms, contributing to users' reluctance to share pictures on SM.

The study utilized ten experts' opinions to classify and prioritize factors, but results may vary with more experts from diverse backgrounds. Additionally, resistance factors may differ across SM platforms like Instagram, Snapchat, Facebook, etc. The study contributes to theory by identifying and classifying personal and platform barriers to SM non-use, filling a gap in existing literature. It offers a framework for future research on technology adoption and non-use, emphasizing the role of privacy, self-presentation and identity factors in user decision-making. This classification aids in designing measurement tools for further research.

The study contributes to theory by identifying and classifying personal and platform barriers to SM non-use, filling a gap in existing literature. It offers a framework for future research on technology adoption and non-use, emphasizing the role of privacy, self-presentation and identity factors in user decision-making. This classification aids in designing measurement tools for further research.

While most of the research on SM platforms has examined the drivers behind their adoption, reasons for non-adoption, remain relatively underexplored. The study fills this gap by investigating why users limit sharing content on SM platforms.