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1 – 5 of 5Pratik Ghosh, Sonali Upadhyay, Vimal Srivastava, Rahul Dhiman and Larry Yu
This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A…
Abstract
Purpose
This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A consumer behaviour model was conceptualized based on established theories.
Design/methodology/approach
A cross-sectional design was employed for hypothesis testing. Influencer characteristic perceptions, consumer emotions, self-construal, and behavioural intentions were measured for Gen Z consumers in Tier 1 cities in India using structural equation modelling.
Findings
Influencer characteristics significantly influenced behavioural intentions, consumer emotions, and self-construal in Gen Z consumers. Self-construal was also a significant predictor of behavioural intentions. Consumer emotions had a negative effect on behavioural intentions. Self-construal was a mediator between influencer characteristics and behavioural intentions and between consumer emotions and behavioural intentions. However, consumer emotions did not mediate the relationship between influencer characteristics and behavioural intentions.
Practical implications
Marketers can leverage these insights to design influencer campaigns that resonate with the emotions and self-construal of Gen Z consumers. Microinfluencers with characteristics that align with the target demographic’s emotions and self-perception can be strategically chosen.
Originality/value
Only a limited number of studies have investigated the influence of social media marketing on consumer behaviour within the fast-food industry, specifically with Gen Z consumers. This study sheds new light on the behavioural intention of Gen Z consumers predicted through influencer characteristics, consumer emotions, and self-construal through a conceptual model. The results support choosing microinfluencers and investing in them judiciously to promote fast-food businesses.
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Mary G. Schoonmaker, HeatherJean MacNeil and Maura McAdam
This paper investigates the intersectionality of entrepreneurial masculinity within the context of venture accelerators. As such, it aims to shed light on how intersecting factors…
Abstract
Purpose
This paper investigates the intersectionality of entrepreneurial masculinity within the context of venture accelerators. As such, it aims to shed light on how intersecting factors influence the construction and expression of masculinity among male entrepreneurs in venture accelerators.
Design/methodology/approach
This research is based on an in-depth analysis of four distinct accelerator cohort groups, employing a semi-structured interview approach. Interviewees were conducted with four accelerator managers and 52 male accelerator participants across four distinct accelerator cohort groups. Such a methodological choice is deemed instrumental in unravelling the nuanced dynamics within accelerator environments and their implications on hegemonic masculinity.
Findings
This study elucidates the nuanced ways in which men navigate the venture accelerator landscape. The findings revealed that the accelerator environment facilitated the reinforcement of traditional masculine behaviours. Whilst diversity was ostensibly valued, its acceptance decreased if it posed a challenge to male dominance or stereotypical masculine traits. Indeed, there was marginalisation of nontraditional expressions of masculinity, leading to a sense of “othering”.
Originality/value
By integrating intersectionality theory into the examination of masculine dynamics within venture accelerator contexts, this study expands current understanding of venture accelerator environments and their effects on both traditional and nontraditional forms of hegemonic masculinity. In particular, we highlight the impact of non-intersectional institutional norms on male entrepreneurs who deviate from traditional stereotypes. As such, we advance the understanding of venture accelerators by examining how they perpetuate and reinforce traditional masculine norms, even in environments that strive for diversity.
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Angelica Farfan-Lievano, Olga Ines Ceballos and Eutimio Mejia Soto
This paper aims to develop a framework for the bioaccounting measurement of environmental assets based on natural wealth sustainability. Specifically, this paper proposes a…
Abstract
Purpose
This paper aims to develop a framework for the bioaccounting measurement of environmental assets based on natural wealth sustainability. Specifically, this paper proposes a theoretical structure for qualitative and quantitative organization-level assessments of the existence and circulation of water, air, wildlife, flora, soil and subsoil resources.
Design/methodology/approach
This research used an inductive method with a qualitative and quantitative approach. The authors postulate a systemic and comprehensive bioaccounting measurement of environmental assets, including heterogeneous and homogeneous methods and quantitative and qualitative valuations of the resources that comprise environmental assets.
Findings
The authors describe a theoretical structure for the bioaccounting measurement of environmental assets based on the sustainability of natural wealth through heterogeneous and homogeneous measurement methods and show how to integrate these assets through an homogeneous method.
Research limitations/implications
The development of this general theoretical structure will require the integration of theoretical, conceptual and technical developments from multiple disciplines. The authors hope that the scientific community will evaluate and study this proposal for faster progress towards its practical implementation in organizations.
Originality/value
The authors structured the bioaccounting measurements, which are presented individually for each class of environmental assets. Each of these assets requires subcategories (accounts, subaccounts and resources) and recognition/measurement units. Environmental value units (EVUs) are used to standardize the plurality of measurement units.
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Wenyi Cao, Lu Chen, Rong Tang, Xinyuan Zhao, Anna S. Mattila, Jun Liu and Yan Qin
Based on affective events theory, this research attempted to investigate how negative gossip about organizational change drives employees to experience negative emotions and…
Abstract
Purpose
Based on affective events theory, this research attempted to investigate how negative gossip about organizational change drives employees to experience negative emotions and direct their aggression toward customers.
Design/methodology/approach
We conducted a scenario-based experiment (Study 1) and a multiwave field survey (Study 2) to test our hypotheses.
Findings
The results show that (1) negative emotions mediate the relationship between change-related negative gossip and displaced aggression toward customers; (2) perceived organizational constraints strengthen the relationship between change-related negative gossip and negative emotions; (3) future work self-salience weakens the relationship between change-related negative gossip and negative emotions; and (4) change-related negative gossip has a strengthened (weakened) indirect effect on displaced aggression via negative emotions when employees have high perceived organizational constraints (future work self-salience).
Originality/value
The study expands research on organizational change and displaced aggression and provides practical implications for managing organizational change.
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Reynold James, Suzanna ElMassah and Shereen Bacheer
The United Arab Emirates (UAE) offers a level playing field to all ethnic entrepreneurs (EE’s) operating from within it. The purpose of this qualitative research case study is to…
Abstract
Purpose
The United Arab Emirates (UAE) offers a level playing field to all ethnic entrepreneurs (EE’s) operating from within it. The purpose of this qualitative research case study is to explore the reasons underpinning the relatively greater success that Indian-origin EE’s in the UAE have been enjoying for sustained periods – and across diverse industries – relative to their counterparts belonging to several other nations.
Design/methodology/approach
Qualitative research case study that draws from data gathered through 30 interviews of participants identified through expert sampling.
Findings
Whereas the UAE treats all its ethnic entrepreneurs (EE’s) alike and provides them with a level platform to operate from, the EE’s from India have consistently been outperforming those from all other nations, particularly within the context of the UAE’s large businesses spanning diverse industries. Three features seem to explain their success: their high tolerance for ambiguity; thriftiness; and intercultural competence.
Research limitations/implications
Two key limitations were faced: firstly, the negligible research literature on ethnic entrepreneurship in the UAE, and related official statistics such as details (by ethnicity/nationality) of EE-owned businesses, and secondly, the industry-wise break down of such businesses and their performance, as available in other developed nations hosting EE’s. Resultantly, alternate sources of data have been used to complete this research.
Practical implications
Given the UAE’s national-level institutionalised efforts to promote entrepreneurship amongst its citizens and wider populace, there are many implications that this study holds for existing and future entrepreneurs.
Originality/value
While on the one hand, the UAE and the wider Gulf Cooperation Council region have been witnessing frenetic ethnic entrepreneurial activity in the past decade, the research literature on the regions’ ethnic entrepreneurship is extremely patchy. This case study serves to significantly bridge this gap, and to the best of the authors’ knowledge, this is the first work, that extensively explores the entrepreneurial trajectory of Indian EE’s in the UAE, and the factors driving their success.
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