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Workplace bullying is a serious problem among nurses, which results in negative workplace behavior. Therefore, this study aims to understand how workplace bullying affects employees’ knowledge hiding behavior. Specifically, this study explored psychological contract breach as an underlying mechanism between workplace bullying and knowledge hiding; and learning goal orientation as a boundary condition between psychological contract breach and knowledge hiding.

The study collected data from 343 nurses working in the health-care sector of Pakistan on convenience basis using a questionnaire-based survey between December 2021 to March 2022. The data were analyzed through structural equation modeling.

The results revealed the adverse effect of workplace bullying on knowledge hiding behaviors among nurses, and psychological contract breach was noted to mediate this association. Further, learning goal orientation was noted to buffer the relationship between psychological contract breach and knowledge hiding.

The cross-section design may restrict causality; however, the findings suggest health-care administration take appropriate measures to reduce the adverse effects of workplace bullying. In addition, the administration is suggested to implement training programs to make nurses capable of dealing with workplace stressors (bullying and psychological contract breach).

This research provides a novel perspective to consider psychological contract breach as a mechanism between workplace bullying and knowledge hiding in the health-care sector from the conservation of resources perspective. It further explored learning goal orientation as a buffer to mitigate the effect of psychological contract breach on knowledge hiding.

This study, drawing on the attribution, attachment, and regret theories, examined the predictors of brand love. It also aimed to assess the mediating role of brand authenticity dimensions, i.e. brand continuity, brand credibility and brand naturalness, on the relationship between customer perception of hotel corporate social responsibility (CSR) initiatives and brand love. The moderating role of alternative attractiveness was also evaluated in relation to customer perception of hotel CSR initiatives and brand authenticity dimensions.

The authors surveyed customers from hotels in different cities in Pakistan. To test the theoretical framework, partial least square-based structural equation modeling was used.

The results confirm customer perception of hotel CSR initiatives as a predictor of brand love. The partial mediating role of brand naturalness and brand credibility was found between customer perception of hotel CSR initiatives and brand love, and no mediation of brand continuity was found. Alternative attractiveness negatively moderated the link between customer perception of hotel CSR initiatives, brand credibility and brand naturalness. However, alternative attractiveness did not moderate the relationship between customer perception of hotel CSR initiatives and brand continuity.

Hospitality practitioners can enhance brand love by strategically communicating CSR initiatives to customers, prioritizing brand credibility and brand naturalness and considering the role of attractive alternatives. This knowledge empowers practitioners to make informed decisions that can significantly impact their brand’s success.

This is the first study to explore the moderating role of alternative attractiveness on the relationship between customer perception of hotel CSR initiatives and brand authenticity dimensions. Equally, it is the first to investigate the mediating role of brand authenticity dimensions on the relationship between customer perception of hotel CSR initiatives and brand love.

The teaching–research nexus (TRN) has assumed a prominent role in global higher education systems. However, the connection between the two domains has been subject to diverse interpretations within well-developed higher education systems. Little is known about translating TRN into policy and practice in diverse higher education spaces. In this regard, this article examines the recent trajectory and challenges associated with integrating research and teaching in Cambodia.

To analyse the current development of TRN and its associated challenges, this article consolidates two sets of data: recent research papers and government policy documents on TRN in the last 10 years or so.

The analysis shows that the connection between teaching and research appears to be patchy in practice, as evidenced in previous studies. The recent government policies and interventions, although potentially fostering progress in research activities, pose dilemmas regarding the orientation and feasibility of linking these two domains.

This article focuses on enhancing TRN in Cambodia, one of the developing higher education contexts, thereby offering insights into the strategies and concerns within such environments. Policymakers in similar higher education contexts might benefit from considering the concerns and solutions highlighted in this article.

Research on policies and strategies for strengthening TRN in developing higher education contexts remains limited in the literature. This article contributes to our collective knowledge of TRN by looking at Cambodia's contemporary reality and strategies.