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This study empirically investigates whether and how boycott attitudes and subjective norms influence the impact of the perceived behavioral control of boycotts on boycott intention.

To test our hypotheses, we perform a hierarchical linear regression analysis using data from Japanese (n = 500) and South Koreans (n = 571).

Boycott attitudes strengthen the positive effect of perceived behavioral control on boycott intentions for Japanese and South Koreans. Contrary to our assumptions, while the direct impact of perceived behavioral control on boycott intention is not significant, there is a negative moderating effect of subjective norms for Japanese consumers.

We argue that when perceived behavioral control is evident in boycotts, consumers listen more to themselves than to others. Our cross-national analysis of actual boycott campaigns is the first study on boycott research to offer implications for the interaction effects among the three key antecedents of psychological motivation factors in the theory of planned behavior.

This study presents a bibliometric analysis of hospitality and tourism literature related to the COVID-19 pandemic, categorizing the pandemic into five phases: inception, growth, maturity, endemic and new normal.

Using the Web of Science database, 2,485 publications from Q1 and Q2 journals of the SCImago Journal and Country Rank, published from January 2020 to July 2024, were analyzed. Advanced bibliometric techniques, including co-word analysis and structural topic modeling, were employed to trace research trends and theoretical frameworks.

The study identifies key publications, authors and affiliations. It also highlights evolving research themes across different pandemic phases. The analysis reveals a dynamic shift from immediate impacts to recovery, resilience and sustainability. The study also discusses the diverse theoretical approaches used to understand pandemic-related behaviors, emphasizing the importance of health and risk theories.

Findings point to ways in which businesses may adapt and diversify their business models to be more resilient to future health-related crises. The findings further emphasize the importance of promoting sustainable and responsible tourism practices, as well as supporting employee well-being.

The findings offer valuable insights for future research and practical implications for the hospitality and tourism sectors in preparing for potential future pandemics by reviewing the entire progress of the pandemic.