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Virtual influencers are a growing trend in digital marketing strategies. This paper aims to compare the impact of virtual and human influencers on Gen Z consumer outcomes (Source Trust, Intention to Follow, Word-of-Mouth and Brand Attachment).

The authors surveyed young consumers (N = 317) in Europe and the CIS. The data are analyzed through Welch’s t-test and partial least squares structural equation modeling.

This study demonstrates that for Gen Z, human influencers are still a more effective marketing tool than virtual influencers. The latter arouse greater social-psychological distance that significantly affects consumer outcomes. Consumers with a higher need-for-uniqueness and novelty seeking have a lower social-psychological distance from virtual influencers.

This study offers valuable insights for practitioners in terms of influencer marketing decisions in the digital environment with respect to one of the most solvent target groups – Gen Z.

This research contributes to the empirical investigation of the impact of virtual influencers on the behavioral outcomes of Gen Z by including Novelty Seeking and Brand Attachment in the analysis. The research sample includes CIS and European consumers, which allows for a more comprehensive investigation.

The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of success of car subscription as a business model.

The study evaluates the car sharing model against the sustainable development goals defined by the United Nations in 2019. Individual interviews were performed for preliminary understanding of the factors affecting consumers' choices. Subsequently, through two phases of data collection, factor analysis and path model analysis were performed to identify and confirm latent factors. Consumer market segmentation was performed using cluster analysis.

Car sharing was found to have an overall positive net impact, with certain potential negative dimensions. Willingness, financial affordability, location and experience were identified as the key factors of consumers opting for car subscriptions. The findings further highlight the significant business potentialities of car subscription in India, consequent also to consumers' attitudes toward car ownership.

The research has substantial implications for both society and business, with the former being presented with an innovative sustainable means of transportation, and the latter with the elements of success of an entrepreneurial business model to support the former.

The study is a pioneer in objectively evaluating and prescribing positive social and business value creation for and through car subscription in India, based on consumer analysis.

Companies are increasingly appointing a Chief Sustainability Officer (CSO) to anchor the need to highlight climate change at the senior management level. This study aims to examine how CSO power and sustainability-based compensation influence climate reporting and carbon performance.

Using one of the largest data sets to date, consisting of 18,834 company years through the author’s observations, spanning an 11-year period (2011–2021) in 33 countries. This paper used quantitative methods – specifically, ordinal logistic regression estimation. This paper measures the level of climate change disclosure based on the carbon disclosure leadership methodology. Carbon performance is based on the intensity of carbon emissions (Scope 1, Scope 2), which is a quantitative and relatively more objective measure.

The results suggest that climate change disclosure continued to increase and the carbon emissions intensity of the companies in this study gradually decreased over the sample period. This paper finds that the presence of the CSO within the top management team has a positive and significant influence on the level of information on climate change of the companies in the sample. This finding confirms the idea that the managerial capacity of CSOs motivates the disclosure of climate change. The empirical results confirm that there are differences in the role that the CSO and sustainability-based compensation play in influencing the quality of climate information disclosure in developed and developing countries.

The recourse on a mixed theoretical framework, which highlights upper echelons theory, argues the understanding of the role of CSOs in explaining the relationship between climate change disclosure–carbon performance relationship. The novelty of the study lies in the approaches adopted to describe the quality of climate change disclosure. To control for endogeneity, this paper uses a difference-in-difference analysis by adding a firm to the Morgan Stanley Capital International index as an exogenous shock.

The purpose of this study is to map the intellectual structure of sustainable finance and accounting (SFA) literature by identifying the influential aspects, main research streams and future research directions in SFA.

The results are obtained using bibliometric citation analysis and content analysis to conduct a bibliometric review of the intersection of sustainable finance and sustainable accounting using a sample of 795 articles published between 1991 and November 2023.

The most influential factors in the SFA literature are identified, highlighting three primary areas of research: corporate social responsibility and environmental disclosure; financial and economic performance; and regulations and standards.

SFA has experienced rapid development in recent years. The results identify the current research domain, guide potential future research directions, serve as a reference for SFA and provide inspiration to policymakers.

SFA typically encompasses sustainable corporate business practices and investments. This study contributes to broader social impacts by promoting improved corporate practices and sustainability.

This study expands on previous research on SFA. The authors identify significant aspects of the SFA literature, such as the most studied nations, leading journals, authors and trending publications. In addition, the authors provide an overview of the three major streams of the SFA literature and propose various potential future research directions, inspiring both academic research and policymaking.

Air pollution poses a significant global threat to both human health and environmental stability, acknowledged by the World Health Organization as a leading cause of non-communicable diseases (NCDs) and a notable contributor to climate change. This chapter offers a comprehensive review of the impacts of air pollution on health, highlighting the complex interactions with genetic predispositions and epigenetic mechanisms. The consequences of air pollution to health are extensive, spanning respiratory diseases, cardiovascular disorders, adverse pregnancy outcomes, neurodevelopmental disorders, and heightened mortality rates. Genetic factors play a pivotal role in shaping individual responses to air pollution, influencing susceptibility to respiratory illnesses and the severity of symptoms. Additionally, epigenetic changes triggered by exposure to pollutants have been linked to respiratory health issues, cancer development and progression, and even transgenerational effects spanning multiple generations. As countries, including the UK, pursue ambitious targets for reducing emissions, ongoing research into the complex interplay of air pollution, genetics, and epigenetics is essential. By unravelling the underlying mechanisms and advancing preventive and therapeutic strategies, we can protect public health and promote sustainable environmental practices in the face of this pervasive global challenge.

Innovative technologies have gained popularity in recent years as a means of improving workers' general well-being at work. Among these exciting new technologies is virtual reality (VR). With a focus on enhancing individual performance, this chapter explores the application of VR as a human resource (HR) intervention to improve spirituality in the workplace. To offer a theoretical foundation for comprehending the possible effects of VR interventions on workplace spirituality, this chapter thoroughly evaluates the literature on mindfulness, quantum consciousness and workplace spirituality. By integrating VR technology with the ideas of these theoretical frameworks, HR professionals may create interventions that foster employee effectiveness, resilience and personal growth. It has also been suggested that HR managers employ VR mindfulness and meditation sessions, virtual retreats, values alignment workshops, empathy-building simulations and spiritual reflection spaces as practical VR interventions to enhance workplace spirituality. To illustrate the usefulness of VR in enhancing workplace spirituality, a few companies that have successfully implemented VR therapies are also cited. Lastly, the challenges and moral dilemmas associated with utilising VR to promote workplace spirituality have been examined. These include privacy difficulties, possible biases in VR content and the requirement for ongoing evaluation and feedback techniques. This chapter highlights how VR has the potential to be a game-changing tool for improving workplace spirituality and boosting individual effectiveness.

As the search engine platform, Baidu has already developed keyword advertising as one of its main business scopes, while in-feed advertising is emerging as another intelligent choice for the company. Our purpose is to validate the effectiveness of keyword and retargeted in-feed advertising on offline sales and whether the effectiveness of these two advertising strategies relies on keyword attributes work.

We utilize data from the ad campaigns of a prominent manufacturer within the machinery and equipment (hereinafter referred to as “the company”) on Baidu. To scrutinize the research hypotheses, we have employed linear regression models. Subsequently, we address potential endogeneity issues and use various techniques to ascertain the reliability of the results.

Empirical evidence indicates that both keyword and in-feed advertising enhance offline sales. Upon examining the moderating role of keyword attributes (specificity and length), we observe that specific keywords (price and word-of-mouth (WOM)) accelerate the boosting effect of advertising on sales; similarly, the longer the keywords, the more obvious the enhanced impact of advertising on sales. Moreover, the positive influence of specific keywords (price and WOM) on advertising effectiveness is more outstanding when the keywords are longer.

To our knowledge, no empirical investigation has yet to analyze keyword and retargeted in-feed advertising concurrently within the search engine context. Our research is the inaugural work to reveal that they serve as mutual substitutes regarding their impact on sales. Furthermore, this paper pioneers examining the moderating effects exerted by keyword attributes (specificity and length) on the effectiveness of these two ad types. The findings presented herein offer valuable insights into the harmonious coexistence and collaboration among companies, advertisers, users and search engine platforms.

This study aims to examine the younger generations’ experiential consumption of foreign contemporary music online (i.e. digital music streaming services) by generation and gender in the US market.

The author proposes a sequential experiential consumption model by applying Jacoby’s refined stimulus-organism-response (S-O-R) theory to better understand the experiential sequences in foreign music consumption among young generations in the US market. The proposed model, using structural equation modeling (SEM), examines a cognitive permeable role and a hierarchical affective mediating role. Also, moderating roles of generation and gender are simultaneously tested in overall and specific causal relationships.

The refined S-O-R framework is superior to a linear one in better understanding young consumers’ online experiential foreign music consumption behavior. Moreover, hierarchical sequenced affective organismic behavior is crucial to enhance young consumers’ online music consumption experiences to regulate subsequent behavioral responses. Furthermore, gender differences but no generational differences exist in the experiential consumption process among young consumers. Nevertheless, the strength of S-O-R factors affecting experiential consumption seems idiosyncratic simultaneously in gender and generation.

The study suggests foreign music streaming services boost profitability by focusing on young consumers' psychological ownership and tailored experiences, encouraging a shift from freemium to premium subscriptions. Also, the findings recommend adopting phygital experiences using technologies like AR, VR and MR to enhance engagement and create unique, emotionally resonant experiences for young consumers, thus fostering a more profitable business model.

The authors address under-researched topics relevant to young generations by applying Jacoby’s refined S-O-R framework to foreign music consumption through online streaming. This approach delves into a lesser-explored consumer behavior framework, highlighting young generations’ musical trends. The model reveals cognitive and affective roles, offering advantages over traditional linear S-O-R models. It also uniquely incorporates the moderating effects of generation and gender in music consumption studies, addressing a gap in music-related studies.

Despite firms’ growing investments, process improvement (PI) programs often fail to deliver the expected benefits. In this paper, we argue that the widespread adoption in PI research of a paradigm founded in positivism plays a primary role in deriving these conclusions and limits the development of PI theory and practice.

We examine the main characteristics of the dominant paradigm in PI research and then propose an alternative perspective drawing on research in management innovation and complexity. Findings from two empirical case studies in a pharmaceutical and an automotive firm are reported to support our theoretical argument.

The proposed perspective highlights the interaction between various PI approaches – such as lean, Six Sigma and total quality management (TQM) – and the context-dependence and experiential aspects of PI. We argue that this perspective can better account for where, by whom and how PI approaches are shaped and used and, ultimately, can more effectively advance both theory and practice.

This study suggests that PI approaches should be considered as adaptable rather than static, in combination rather than as single entities and as continuously interpreted and translated by organizational actors rather than homogeneously diffused across companies and business units. In this paper, we discuss the substantial conceptual, methodological and practical implications of adopting this perspective.

With burgeoning interest in the low-altitude economy, applications of long-endurance unmanned aerial vehicles (LE-UAVs) have increased in remote logistics distribution. Given LE-UAVs’ advantages of wide coverage, strong versatility and low cost, in addition to logistics distribution, they are widely used in military reconnaissance, communication relay, disaster monitoring and other activities. With limited autonomous intelligence, LE-UAVs require regular periodic and non-periodic control from ground control resources (GCRs) during flights and mission execution. However, the lack of GCRs significantly restricts the applications of LE-UAVs in parallel.

We consider the constraints of GCRs, investigating an integrated optimization problem of multi-LE-UAV mission planning and GCR allocation (Multi-U&G IOP). The problem integrates GCR allocation into traditional multi-UAV cooperative mission planning. The coupling decision of mission planning and GCR allocation enlarges the decision space and adds complexities to the problem’s structure. Through characterizing the problem, this study establishes a mixed integer linear programming (MILP) model for the integrated optimization problem. To solve the problem, we develop a three-stage iterative optimization algorithm combining a hybrid genetic algorithm with local search-variable neighborhood decent, heuristic conflict elimination and post-optimization of GCR allocation.

Numerical experimental results show that our developed algorithm can solve the problem efficiently and exceeds the solution performance of the solver CPLEX. For small-scale instances, our algorithm can obtain optimal solutions in less time than CPLEX. For large-scale instances, our algorithm produces better results in one hour than CPLEX does. Implementing our approach allows efficient coordination of multiple UAVs, enabling faster mission completion with a minimal number of GCRs.

Drawing on the interplay between LE-UAVs and GCRs and considering the practical applications of LE-UAVs, we propose the Multi-U&G IOP problem. We formulate this problem as a MILP model aiming to minimize the maximum task completion time (makespan). Furthermore, we present a relaxation model for this problem. To efficiently address the MILP model, we develop a three-stage iterative optimization algorithm. Subsequently, we verify the efficacy of our algorithm through extensive experimentation across various scenarios.