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This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon.

To achieve this, a structured questionnaire was used with 318 respondents, and 300 were usable for analysis with a respondent rate of 94%. The study used SEM-PLS to analyze the data.

The findings suggested that attitude, religious motivation, awareness, subjective norm and relative advantage significantly affect potential customers intention toward Islamic banking products, while perceived regulatory and perceived innovation are insignificant. Furthermore, attitude substantially mediates the relationship between religious motivation, awareness, subjective norm, relative advantage and perceived innovation.

However, this study focused on potential customers living in Muslim zones; future research should compare users and nonusers of Islamic banking products in both Muslim and non-Muslim zones to capture a big picture about customers’ perceptions of Islamic banking products in Cameroon.

The results of this study contribute to the literature by providing a new framework that combines the theories of planned behavior and diffusion of innovation theory and provides managerial implications at the level of Islamic finance operators. Meanwhile, this research offers some policy recommendations that can help boost the development of Islamic finance in Cameroon and promote financial inclusion.

To the best of the authors’ knowledge, this is the first research about potential customers’ intention to use Islamic banking products in Cameroon.

This study examined the impact of digital finance on SME financial inclusion in Africa.

The study obtained data from the International Monetary Fund's Financial Access Survey and World Development Indicators covering the period from 2011 to 2022. Heteroskedastic panels corrected standard errors (HPCSE) and feasible generalized least squares regressions were employed in the analysis.

The findings indicate that digital finance (volume and intensity) significantly improves SME financial inclusion in Africa.

Due to the paucity of data, the study covered only 17 African countries over 12 years (2011–2022).

The findings imply the need for African central banks and other relevant regulatory bodies to establish effective regulations mandating Deposit Money Banks and other financial institutions to operate agent banking. This would facilitate access to financial services for SME owners. Such measures could financially include more unbanked SME owners, especially those in rural areas. Moreover, these initiatives must be strongly supported by introducing user-friendly digital financial technologies and registering more financial technology (fintech) companies.

Implementing necessary measures to enhance access to digital financial services for SMEs in Africa is likely to reduce unemployment and poverty and contribute to the economic growth and development of the region.

This study provides empirical evidence showing how digital finance affects SME financial inclusion in Africa.