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This study investigates the dual roles of emotion and cognition in shaping customer experiences within the hospitality sector, examining their distinct impacts on the formation of customer loyalty.

Employing a sequential exploratory mixed-method design, this research integrates qualitative interviews with eighteen hospitality managers and a quantitative survey involving 595 customers to develop and validate a new instrument measuring affective and cognitive experiential states for general hospitality consumers.

The study's results reveal that emotional experiences strongly correlate with affective loyalty, while cognitive experiences significantly influence cognitive loyalty. The study contributes to the existing literature by introducing a robust instrument that effectively captures the experiential dimensions, offering insights into customer loyalty formation.

The reliance on retrospective self-reporting in the quantitative phase may introduce recall bias, potentially limiting the precision of the findings. Future research should seek to mitigate this by employing real-time data capture methods.

The newly developed measurement tool presents a practical solution for industry professionals aiming to enhance customer experience management by focusing on both affective and cognitive aspects, thus facilitating targeted strategies to cultivate customer loyalty. The implications for service design suggest that both emotional and cognitive elements must be considered to optimize customer experiences and drive loyalty.

This work advances the theoretical understanding of customer experience by distinguishing between its affective and cognitive dimensions and their respective contributions to loyalty. It offers a validated empirical tool, setting a foundation for future investigations.

This study explores the coping strategies employed by people of color in response to racial discrimination and examines how cultural norms inform these strategies.

In-depth qualitative interviews were conducted with 34 Black and Asian Americans about their experiences with racial discrimination.

Findings reveal that participants cope through humor, seeking social support on social media, from family and friends, and through avoidant coping strategies. Seeking social support from empathetic others, especially when they shared the same racial background as participants, contributes to feelings of comfort, sanity, and a sense of community. Group differences emerge in seeking family support with Black Americans more likely to seek parental support, likely because of racial socialization practices by their parents that prepared them for experiencing bias. Asian Americans preferred talking to siblings or cousins, citing a cultural gap between them and their parents.

The study underscores the importance of considering the quality of social support, not just its use, as a buffer against harms related to discrimination.

Racial discrimination is a routine experience for many people of color. This study demonstrates how the type of coping strategy matters for coping with the distress that often accompanies these experiences.

In contrast to monoracial-focused studies, this research demonstrates the convergence and divergence of coping strategies among different racial groups.

Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive customer engagement and repeat sales in the now ubiquitous omnichannel setting. The focus on returns prevention in existing research overshadows management’s need to understand better the comprehensive mechanics linking the customer in-store return experience with their repurchase actions. Recognizing the need to bridge different stages of the returns management process, this research aims to explore the facilitators and barriers of in-store return activities.

Analysis of customer corporate data from 5,339 returns at the retail level provides insights from the customer return experience. Expanding our theoretical understanding, a deductive research approach then examines how those factors impact customer repurchase intentions both online and at brick-and-mortar stores. Stage two of the study employs a scenario-based role-playing experiment with consumer respondents to test hypotheses derived from signaling theory and justice theory.

Results find that returns policy and loyalty program capabilities are essential in creating a positive customer in-store experience. Moreover, a return experience enhanced by frontline employee service can retain existing shoppers and drive additional store traffic, further stimulating retailer sales.

These findings refine our understanding of returns management in evolving omnichannel retailing and offer practical insights for retailers to manage customer relationships through in-store returns.

The case is derived from secondary sources, including publicly available reports and information about all companies directly or indirectly engaged in the industry. No primary sources were available.

This teaching case is designed for students to demonstrate their mastery of industry-level analysis in the emerging space tourism industry. It allows students to understand what constitutes the industry within the broader space sector and to apply analytical tools such as PESTEL and Porter’s Five Forces, with the option to discuss strategic groups. Students gain insights into how the industry is evolving within its broader environment and how companies could respond or differentiate themselves. Information is also provided for students to consider the broader social impact of a relatively new industry from the perspective of sustainable development.

The case is written for undergraduate and graduate students enrolled in strategic management courses. The case placement is ideally in conjunction with industry-level analytical frameworks such as Porter’s Five Forces, PESTEL analysis, strategic groups (optional) and industry life cycle. Most strategic management textbooks cover these concepts in the first few chapters. For example, “Strategic Management, 14th edition” by Hill, Schilling and Jones (2023) covers these topics in chapter 2. Given that space tourism is an embryonic industry dependent on technological innovation, instructors might also use this case in innovation or entrepreneurship-related courses. This case could also be used to address critical issues, such as sustainability, in tourism management courses.

This chapter reinforces the overall premise of the book: placemaking is here to stay, has become an integral part of decision-making for the built environment, has much of value to offer, and should encompass all layers of our diverse urban communities. Nevertheless, even dominant paradigms need critical attention, and this chapter reinforces the contributions of the individual chapters and the overall message that placemaking needs to be more holistic, to demonstrate more “joined-up thinking”, in a fast-changing world in which our growing urban areas need to prepare for climate change and other uncertainties.

Managing public ‘affect’ was a critical component of Aotearoa New Zealand's COVID-19 policy approach, which was predicated on collective emotional feelings of calmness, compassion and trust. A long history of health promotion efforts have involved co-opting children as tools to manipulate (adult) public affect towards motivating behavioural change or accepting health interventions. Little research has yet considered the consequences of objectifying children for affect management in the name of public health. The Pandemic Generation study compared the perspectives of Auckland children aged 7–11, generated through co-drawing comics about their pandemic experience, with a critical discourse analysis of children's representation in New Zealand COVID-19 public health messaging. In this chapter, I argue that by leveraging performative care for children to manipulate an adult public affect, the New Zealand government erased children's subjectivities, their care-giving roles and contributions, further disenfranchising children as members of the ‘public’ in public health.