Peng Wu, Heng Su, Hao Dong, Tengfei Liu, Min Li and Zhihao Chen
Robotic arms play a crucial role in various industrial operations, such as sorting, assembly, handling and spraying. However, traditional robotic arm control algorithms often…
Abstract
Purpose
Robotic arms play a crucial role in various industrial operations, such as sorting, assembly, handling and spraying. However, traditional robotic arm control algorithms often struggle to adapt when faced with the challenge of dynamic obstacles. This paper aims to propose a dynamic obstacle avoidance method based on reinforcement learning to address real-time processing of dynamic obstacles.
Design/methodology/approach
This paper introduces an innovative method that introduces a feature extraction network that integrates gating mechanisms on the basis of traditional reinforcement learning algorithms. Additionally, an adaptive dynamic reward mechanism is designed to optimize the obstacle avoidance strategy.
Findings
Validation through the CoppeliaSim simulation environment and on-site testing has demonstrated the method's capability to effectively evade randomly moving obstacles, with a significant improvement in the convergence speed compared to traditional algorithms.
Originality/value
The proposed dynamic obstacle avoidance method based on Reinforcement Learning not only accomplishes the task of dynamic obstacle avoidance efficiently but also offers a distinct advantage in terms of convergence speed. This approach provides a novel solution to the obstacle avoidance methods for robotic arms.
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Abaid Ullah Zafar, Aqsa Sajjad, Reeti Agarwal, Grigorios Lamprinakos and Muhammad Zafar Yaqub
Rapid development in modern technologies has led to the transformation of global marketing strategies. Concerned stakeholders are also trying to alter the course of sustainable…
Abstract
Purpose
Rapid development in modern technologies has led to the transformation of global marketing strategies. Concerned stakeholders are also trying to alter the course of sustainable activities to exploit the marketing opportunities available in the digital world. Green gamification platforms have been developed and are being espoused by brands to enhance their image and support the sustainable development entrenched in users’ engagement with international brands. These platforms can transform consumers’ cognitive learning and decisions; however, their probable role is not explored in this context. A framework based on behavioural reasoning theory and value consumption theory is proposed to investigate associations of gamification value, cognitive reasoning factors, engagement and contextual boundary elements.
Design/methodology/approach
Partial least square structural equation modelling was applied to the data of 413 players, which were collected using a cross-sectional approach from qualified respondents.
Findings
Results indicate that gamification value inspires consumer engagement, with international brands and augments environmental consciousness; however, it also originates environmental complacency, but complacency does not significantly impact consumer engagement contrary to environmental consciousness. Besides, the interaction of a status-seeking lifestyle supplements environmental complacency and lessens the impression of environmental consciousness. The perceived sustainable image significantly enhances the influence of environmental consciousness towards consumer brand engagement, which is divergent from complacency.
Originality/value
This study offers implications for brands to utilize the digital uprising of gamification effectively in international markets. It proposes to transform the marketing strategies to bolster consumers’ engagement with international brands through gamification marketing strategies. This can help to achieve sustainable development goals worldwide more effectively.
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Usman Ahmad Qadri, Mazuri Binti Abd Ghani, Ulfat Abbas and Abdul Rauf Kashif
This paper aims to systematically review the constructive effects of digital transformation (DT) on social sustainability, examining its impact across democracy and governance…
Abstract
Purpose
This paper aims to systematically review the constructive effects of digital transformation (DT) on social sustainability, examining its impact across democracy and governance, social cohesion, quality of life, equality and diversity. It emphasizes the need for appropriate frameworks that incorporate DT strategies in organizational practices to improve social sustainability.
Design/methodology/approach
A systematic literature review was carried out through Web of Science and Scopus databases to identify the distinctive papers that explored the impact of DT on social sustainability. It analyzes how various digital technologies, like Internet of Things, cloud computing and mobile computing, can be strategically embedded in organizational practices to optimize social sustainability outcomes.
Findings
This study reveals that although DT significantly enhances operational capabilities and consumer experiences, its integration into social sustainability practices is often overlooked. It proposes a novel framework that aligns digital capabilities with sustainability goals, aiming to enrich organizational performance and societal welfare. This paper identifies dynamic capabilities as crucial for sustaining competitive advantage in a digitally transformed business landscape.
Research limitations/implications
The primary limitation is the reliance on secondary data, which may not fully capture the rapid advancements in DT. Future research should focus on empirical studies to validate the proposed framework and explore the dynamic capabilities required for integrating DT in social sustainability practices.
Originality/value
This study extends the discourse on DT by linking it explicitly with social sustainability, presenting a structured analysis that highlights the need for strategic integration of digital technologies within organizational sustainability practices. It fills a gap in the literature by proposing a comprehensive framework for organizations to follow, thereby contributing to the theoretical and practical understanding of DT’s role in enhancing social sustainability.
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Shaoming Chai, Emily Pey-Tee Oon, Yuan Chai and Zuokun Li
Metadiscourse is an important dialogue technique used in productive knowledge building to help a group evaluate and advance their knowledge progress. Previous studies have…
Abstract
Purpose
Metadiscourse is an important dialogue technique used in productive knowledge building to help a group evaluate and advance their knowledge progress. Previous studies have identified and defined various types of metadiscourse. However, there is scant knowledge about how different metadiscourse types emerge among different groups or what implicit correlations lie between progressive discourse and metadiscourse. Moreover, research on how different types of metadiscourse influence groups' knowledge advancement and artifacts is still inadequate. Therefore, this study aims to further examine the roles that different types of metadiscourse play in the collaborative knowledge building community on both a fine-grained (i.e. progressive discourse) and coarse-grained (i.e. group knowledge advancement and group artifacts) level.
Design/methodology/approach
Data for this study are drawn from the behaviour of undergraduate students participating in a 12-week course at a key university in China. On the fine-grained level, epistemic network analysis (ENA) is applied to illustrate how metadiscourse promotes the development of progressive discourse. On the coarse-grained level, two different chi-square tests are conducted to examine the roles of different types of metadiscourse in groups' knowledge advancement and artifacts.
Findings
The analysis allowed several conclusions to be drawn. First, the types of metadiscourse that students most often adopted were reflecting on ideas development (RD) and commenting on ideas (CI); they less frequently adopted setting group goals (SG) and making group plans (MP). Second, most types of metadiscourse correlated with developments in progressive discourse, particularly RD and CI. Third, the metadiscourse types RD, CI and coordinating group efforts (CE) played essential roles in knowledge advancement. Fourth, higher-quality artifacts could be created by using the metadiscourse type reviewing the state of knowledge building progress (RP).
Originality/value
A more profound comprehension of the role that metadiscourse plays in the collaborative knowledge building community not only contributes to the literature in the knowledge building field but also carries a significant meaning in regulating community, promoting learner agency and sustained knowledge, and consequently improving collaborative learning performance.
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Jitpisut Bubphapant and Amélia Brandão
Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in…
Abstract
Purpose
Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in this market. Prior research needs to pay more attention to this market in many contexts of digital marketing. This study aims to provide insights into ageing consumers’ content usage, content typology choices, and online brand advocacy (OBA).
Design/methodology/approach
Semi-structured interviews were applied, and 16 consumers from Southern Europe aged 55+ were included. The interviews were transcribed and examined following the principles of content analysis.
Findings
According to the research, older consumers display their usage and concerns regarding online content. They have different decision-making processes depending on whether they are purchasing products or services. Likewise, their choices of content typology vary based on the utilitarian or hedonic product category.
Originality/value
This study contributes to the literature by providing insights into this growing segmentation and proposing an OBA framework for older consumers related to content marketing. Finally, the study suggests that older consumers are passive online and active offline brand advocates.