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In celebration of its 25th anniversary, this paper aims to analyze the corpus of publications in the Journal of Research in Marketing and Entrepreneurship (JRME) since its inception, using bibliometric techniques. It identifies publication trends, scientific productivity, authors’ collaborations and topic clusters within JRME and proposes future research directions for its audience.

This research uses bibliometric techniques to investigate all of the published works in JRME from 1999 (inception) to 2023. It extracts all published articles from the Scopus database and employs VOSviewer and Gephi software to perform bibliographic coupling and network analysis.

The study identified 278 documents published at JRME between 1999 and 2023, with a notable annual growth of approximately 30% over the past two years. It describes the journal’s productivity and influence, identifies key contributors along with their affiliated institutions and countries and outlines the journal’s most impactful publications. Through bibliographic coupling, this research identifies six thematic clusters within JRME’s body of work and outlines the evolution and impact of each cluster. Although the United States and the United Kingdom were identified as central hubs in the journal’s academic network, the study found robust evidence for the journal’s excellence in fostering international collaborations. The study also identifies important implications for future research at the JRME, highlighting the need to explore emerging topics in the field and adopt more diverse methodologies.

This analysis offers a thorough overview of the intellectual structure that JRME has contributed to literature, highlighting its crucial role in influencing the conversation around marketing and entrepreneurship.

Ethical issues surround and permanently reside in the discipline of marketing and have been examined within multiple schools of thought. However, despite the prevalence of the topic and significant scholarly attention and theoretical development since the 1980s, the Hunt–Vitell general model has not been subject to a substantial revision in decades. This paper aims to undertake the significant task of augmenting and advancing the general theoretical framework of marketing ethics through a number of revisions.

This paper synthesizes the conceptual and empirical work on marketing ethics to date to extend the seminal Hunt and Vitell (1986, 2006) model of marketing ethics.

The revised model expands upon the Hunt–Vitell model by incorporating additional factors that influence ethical decision-making in marketing. Key additions include cultural orientation, socialization, individual characteristics (relativism, demographics, goals, position), means, contracts, consumer sovereignty, self-respect, respect from others and context. These additions create a more comprehensive framework for understanding ethical behavior in marketing, enhancing the model’s validity and applicability.

The paper offers numerous research avenues, including: 1. Examining how marketers and entrepreneurs make decisions, focusing on the alignment of their processes with ethical principles. 2. Revisiting research on gender and ethics, exploring the interplay of various social identities in ethical decision-making. 3. Developing new measures for personality traits like idealism and relativism within marketing and entrepreneurship contexts. 4. Investigating the impact of information availability and different types of information on consumer perceptions and ethical behavior. 5. Exploring the disconnect between ethical orientations of marketing managers and consumers. 6. Examining the influence of socialization processes on ethical orientations. 7. Incorporating psychological constructs like self-respect and desire for respect into models of ethical decision-making. 8. Conducting context-specific research to understand the relationship between ethical judgment and action. 9. Empirical testing using both vignettes and structural equation modeling to validate the model and explore its implications for both marketers and consumers, especially in the context of brand activism and public relations crises.

Practitioners should be mindful of how their actions and intentions influence ethical judgments. They should integrate ethical considerations into all aspects of business, including CSR initiatives and training. Promoting diversity and transparency fosters ethical decision-making and builds trust with consumers. Entrepreneurs should model ethical behavior, create an ethical culture and provide clear information about their practices.

The revised model highlights the significant social implications of ethical decision-making in marketing and entrepreneurship. By considering not only the outcomes but also the means used to achieve them, businesses can avoid negative impacts on society. This includes prioritizing transparency, fairness and responsible practices. Understanding the influence of cultural, individual and contextual factors on ethical behavior can lead to more ethical business practices, ultimately contributing to a more just and sustainable society.

The revised model constitutes a meaningful improvement to the seminal Hunt–Vitell general model of marketing ethics. Seven new research propositions, a simplified measurement model, research and practitioner implications and an Appendix that offers an overview of four decades of marketing ethics research are also provided.

Despite a growing awareness of the gap between professional expectations and competence, there has been no comprehensive appraisal of sustainable food systems (SFS) education within dietetics and nutrition programs to date. Dietitians and nutritionists play important roles in promoting sustainability yet many perceive themselves to be inadequately trained. The purpose of this study was to explore how, and to what degree, SFS education is incorporated into accredited nutrition and dietetics programs in the United Kingdom, Australia and Canada.

A content analysis of course descriptions from program websites was conducted between 2021 and 2022. Courses were reviewed, analyzed and evaluated using a novel sustainability metric.

SFS is integrated into the education environment of some, but not all, dietetics and nutrition programs to varying degrees (no, partial and full). Partial and full integration was present in a small percentage of courses, with a larger percentage in nutrition programs. SFS education was offered more often through a single unit than a dedicated course. Twelve best practice examples of courses dedicated to SFS were identified. In the UK, their focus was nutrition and diet, contrasting food and food systems in Australia and Canada.

These findings provide insight into SFS education for professional societies, instructors and program directors. Through intentional curricular design considerations supported by this study, program leads can take small conscious reorganizational steps to integrate SFS. This study offers a sound methodology to initiate and benchmark further assessment and a novel approach for other professions looking to equip their future workforce through SFS education.

This paper aims to quantitively assess the resilience of residential properties to urban flooding in Port Harcourt, Nigeria, and assess whether they vary at spatially aggregated scales relative to the level of flood exposure.

The study synthesizes theoretical constructs/indicators for quantifying property level resilience, as a basis for measuring resilience. Using a two-stage purposive/stratified randomized sampling approach, 407 questionnaires were sent out to residents of 25 flood-prone areas, to solicit information on the resilience constructs as indicated by the adaptation behaviors of individual households and their property attributes. A principal component analysis approach is used as a mechanism for weighting the indicators, based on which aggregated spatial-scale resilience indices were computed for the 25 sampled areas relative to their levels of flood exposure.

Area 11 located in the moderate flood zone has the lowest resilience index, while Area 20 located in the high flood zone has the highest resilience index. The resilience indices for the low, moderate and high flood zone show only minimal and statistically insignificant differences indicating maladaptation even with incremental levels of flood exposure.

The approach to resilience measurement exemplifies a reproducible lens through which the concept of “living with floods” can be holistically assessed at the property level while highlighting the nexus of the social and technical dimensions.

The study moves beyond theoretical conceptualization, to empirically quantify the complex concept of property-level flood resilience.