Tara Stringer, Thilini Alahakoon, Frank Mathmann, Gary Mortimer and Alice Ruth Payne
This study investigates how actual donations towards social causes within fashion supply chains can be increased in the face of negative country-of-origin effects.
Abstract
Purpose
This study investigates how actual donations towards social causes within fashion supply chains can be increased in the face of negative country-of-origin effects.
Design/methodology/approach
Literature reports a lack of sustained consumer support for social causes within fashion supply chains. Driven by perceived psychological distance between the manufacturer and the fashion consumer, negative country-of-origin effects have an impact on donation behaviour. Using two online experiments, this study shows that including a garment worker’s image in swing tags mitigates negative country-of-origin effects on actual donations.
Findings
Fashion consumers’ actual donations towards worker rights increased with the presence of a garment worker’s image. In the higher psychological distance condition, exposure to the image reduced negative country-of-origin effects, increasing actual donations. This increase in actual donations is driven by pleasure-seeking, thus indicating that consumer support for social causes within fashion supply chains is underlined by hedonism.
Originality/value
This study focuses on a visual cue-based mechanism of promoting actual donations towards social causes and the role of pleasure-seeking in this process – two previously under-explored areas in the fashion marketing literature. The use of an incentive-compatible measure that required participants to donate real money allows the demonstration of actual donation behaviour, providing robust evidence of the impact of visual cues and their potential to be applied in the real-world.
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Anurag Singh and Satyanarayana Parayitam
This study aims to unfold the education–performance relationship, especially concerning the entrepreneurs from an emerging economy, India. A double-layered complex model was…
Abstract
Purpose
This study aims to unfold the education–performance relationship, especially concerning the entrepreneurs from an emerging economy, India. A double-layered complex model was developed showing the moderation of knowledge management (KM) and experience in education and performance relationship mediated through human skills.
Design/methodology/approach
Data were collected using cluster sampling from 450 entrepreneurs from India. After checking the survey instrument’s measurement properties with LISREL, Hayes’s PROCESS macros were used to analyze the results.
Findings
The results indicate that education does not predict entrepreneur’s performance but predicts human skills, which in turn positively predicts performance. Result also shows that KM (first moderator) and experience (second moderator) significantly influenced the human skills, performance and education–performance relationship.
Originality/value
The multiple moderated-moderation effects of KM and experience are the unique work not contributed earlier. The originality of this research is based on the relationship study between human skills in influencing performance through the moderation of KM (first moderator) and experience (second moderator).
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Nimitha Aboobaker and V. Shanujas
The advent of information and communication technologies in workplace settings has broadened the range of bullying behaviours that can manifest in the digital realm. However…
Abstract
Purpose
The advent of information and communication technologies in workplace settings has broadened the range of bullying behaviours that can manifest in the digital realm. However, there is a lack of knowledge concerning the impact of situational factors on employees' perceived cyberbullying within the workplace framework. Broadly, this study aims to investigate the effects of workplace cyberbullying on employees' wellbeing at work and their intention to stay with the organization, across two groups of employees: those who work in a fully remote mode and those employed in hybrid work arrangements.
Design/methodology/approach
The current descriptive and time-lagged study was conducted among a sample of 373 employees who work in the information technology sector in India, in either fully-remote or hybrid mode. The study utilized self-report questionnaires, which employed previously validated questionnaires. The hypotheses were tested using structural equation modelling and multi-group analysis using IBM SPSS, AMOS, and STATs Tools Package.
Findings
The results demonstrate that cyberbullying negatively affects wellbeing at work and employees' intentions to stay with the organization. Remote-work employees experienced higher effects of workplace cyberbullying on their wellbeing at work. Also, the indirect effect of wellbeing at work was more pronounced and influential among remote work employees than hybrid work employees, suggesting the need for tailored support and resources for remote workers. Multi-group analysis across employees working in remote and hybrid work arrangements revealed that the relationship between workplace cyber-bullying and wellbeing at work is statistically stronger for remote-work employees.
Originality/value
This study represents a novel approach to developing and evaluating a theoretical model that explores the relationship between workplace cyberbullying, wellbeing at work, and the intention to stay with the organization within the context of remote/hybrid work arrangements. The findings offer theoretical and practical implications regarding the impact of workplace cyberbullying on job outcomes and aim to bridge a gap in current research. Particularly, the study highlights the positive outcomes of hybrid work over remote work and offers recommendations to mitigate the negative experiences among employees who work remotely.