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The main objective of this article is to visualize the structure and trends of pro-environmental behavior (PEB) between 1999 and 2023 through mapping and in-depth analysis. The aim is to analyze PEB, which has received considerable academic attention in recent years due to its key role in the conservation of the environment and the protection of local communities in tourist destinations. This paper provides an important summary of the recent research that has explored the role that tourists have in protecting the environment through PEB.

This study presents a visual analysis of 2005 scholarly articles between the years 1999 and 2023 related to PEB. Using the knowledge mapping based on VOSviewer it presents the current status of research, which includes the analysis of citation analysis, co-citation analysis, co-citation network and longitudinal analysis.

PEB is an emerging topic due to its relevance to protecting the environment in the context of travel. The citation and co-citation analysis show the relevance of the behavior of tourists with regard to protecting the environment. The co-word analysis highlights the current significance of research concerning green hotels and the destination image of environmentally responsible destinations.

This study sheds light on the current research progress of PEB in the context of tourism through a comprehensive analysis (citation, co-citation and co-word). In addition, we provide theories and factors that have been previously used to study PEB in the context of tourism. The findings contribute to a broad and diverse understanding of the concept of PEB, which can provide important insights for policymakers in formulating management strategies and policies aimed at reducing environmental impacts in destinations.

This study examines the impact of perceptions of coworkers’ developmental i-deals on employees’ pro-organizational (POV) and self-interested voice (SIV) behaviors in high-tech companies, exploring the mediating role of perceived relative deprivation and the moderating role of psychological entitlement in these relationships.

The study conducted a multi-wave, multi-source questionnaire survey among 409 employees in China. Statistical analyses were conducted using AMOS 22 and the PROCESS macro in SPSS 26.

The results suggest that perceptions of coworkers’ developmental i-deals decreased employees’ POV behaviors and increased SIV behaviors through focal employees’ perceived relative deprivation. In addition, employees’ psychological entitlement reinforced the effects of perceptions of coworkers’ developmental i-deals on employees’ perceived relative deprivation.

Utilizing relative deprivation theory, this study discovered a new mediating mechanism (i.e. perceived relative deprivation) that links perceptions of coworkers’ developmental i-deals to focal employees’ POV behaviors and SIV behaviors. In addition, this study also revealed the moderating role of psychological entitlement in the relationship between perceptions of coworkers’ developmental i-deals and the focal employee’s relative deprivation.