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Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological ownership (DPO) is underexplored. This study aims to address this void by investigating how the perceived characteristics of micro-celebrities influence travel intentions through interactive engagement, perceived information quality and DPO. It highlights three pathways for fostering DPO.

A survey-based design was developed with 302 samples collected and analyzed using partial least squares structural equation modeling and artificial neural network to examine the hypothesized model.

Findings reveal that the expertise and attractiveness of micro-celebrities enhance their perceived personal trustworthiness. This perception encourages social media users to view travel information from micro-celebrities as higher quality and to engage more with them, leading to DPO. Consequently, when social media users experience this psychological ownership, they show a stronger intention to travel to the destination, influenced partly by micro-celebrity marketing.

This study provides a psychological–developmental perspective on micro-celebrity marketing-induced travels. It underscores the importance of fostering micro-celebrity-induced DPO to establish a sustained, mutually beneficial relationship between tourists and destinations.

尽管微名人在目的地营销中的作用已引起学术界的关注, 但他们在传递认知、情感和行为结果至目的地心理所有权中的作用尚未得到充分探索。本研究通过调查微名人的感知特征如何通过互动参与、感知信息质量及目的地心理所有权影响旅行意图, 填补了这一研究空白。此外, 本研究还强调了促进目的地心理所有权的三条途径。

本研究采用基于调查的设计, 收集并分析了302个样本, 并使用偏最小二乘结构方程模型（PLS-SEM）和人工神经网络（ANN）对假设模型进行了检验。

研究结果表明, 微名人的专业知识和吸引力增强了其感知个人可信度。这一感知促使社交媒体用户将微名人分享的旅行信息视为更高质量的信息, 并与他们进行更频繁的互动, 从而促进了目的地心理所有权的形成。由此, 当社交媒体用户体验到这种心理所有权时, 他们表现出更强烈的旅行意图, 这在一定程度上受到微名人营销的影响。

本研究从心理发展的角度探讨了微名人营销引发的旅行意图, 强调了通过微名人激发目的地心理所有权的重要性, 以建立游客与目的地之间持续且互利的关系。

A pesar del creciente interés por las micro-celebridades en el marketing de destinos, su papel en la transferencia de resultados cognitivos, afectivos y conductuales a la apropiación psicológica del destino (DPO) está poco explorado. Esta investigación aborda esta laguna de investigación analizando cómo las características percibidas de las micro-celebridades influyen en las intenciones de viaje a través del compromiso interactivo, la calidad de la información percibida y la DPO. Se destacan tres vías para fomentar la DPO.

Se desarrolló un diseño basado en encuestas, recogiéndose y analizándose 302 observaciones. Se utilizó modelización de ecuaciones estructurales por mínimos cuadrados parciales y redes neuronales artificiales para analizar el modelo propuesto.

Los resultados revelan que la experiencia y el atractivo de las micro-celebridades mejoran su credibilidad personal percibida. Esta percepción anima a los usuarios de redes sociales a considerar la información sobre viajes proporcionada por las micro-celebridades como de mayor calidad y a interactuar más con ellas, lo que conduce a la formación de la apropiación psicológica del destino. Como resultado, cuando los usuarios de redes sociales experimentan esta apropiación psicológica, muestran una mayor intención de viajar al destino, influenciados en parte por el marketing de micro-celebridades.

Este estudio aporta una perspectiva de desarrollo psicológico sobre los viajes inducidos por el marketing de micro-celebridades. Subraya la importancia de fomentar la propiedad psicológica del destino inducida por micro-celebridades para establecer relaciones sostenidas y mutuamente beneficiosas entre los turistas y los destinos.

This paper aims to examine the congruency effects of physically embodied robots in service encounters, which addressed a significant research gap concerning the synthesis of robot design elements (e.g., appearance and voice) and their service purposes.

Grounded in congruity theory and human-robot interaction literature, this study conducted a pretest and two experimental studies revealing the need to view robot design holistically and recognizing the pivotal role of congruity in shaping consumers’ service robot adoption. The moderating role of service purposes (utilitarian vs hedonic) was also investigated in terms of robot design and consumer reactions.

Consumers generally tend to favor robots with congruent designs, particularly for utilitarian service purposes. The serial mediation through perceived congruence and perceived intelligence explains such a favorite tendency.

This study advances service robot design research by highlighting the critical role of congruity in enhancing consumer engagement. It supports the use of comprehensive, congruent designs for services with utilitarian purposes and recommends adaptable designs for hedonic settings.

This study addressed the research gap by examining service robot design from a holistic perspective. The research findings highlight the importance of congruency effects in service robot design and deployment and provide valuable insights and guidelines to industry practitioners for optimal investment in service robots.

With the increasing use of robots in service scenarios in hospitality industries, service failure frequently occurs during the service process, and consumers may react differently toward humanoid vs. nonhumanoid robots due to different performance expectancies. This study focuses on consumers' reactions to service failures by humanoid vs. nonhumanoid robots and the different impacts on brand forgiveness and revisit intentions through performance expectancy for different genders.

The study used a sample of 280 participants to test the moderated chain mediation model. The participants were instructed to report their performance expectancies for humanoid/nonhumanoid robots and imagine a hotel check-in scenario in which a service failure occurs. Brand forgiveness, brand revisit intention and other demographic information were assessed.

The results show that consumers have higher performance expectancy for nonhumanoid robots. This performance expectancy generates brand forgiveness and revisit intentions for male consumers but does not affect female consumers' forgiveness and revisit behaviors.

This study contributes to the literature by taking a long-term perspective to investigate the outcomes after service failure, providing evidence for pending questions in previous studies and enriching studies of gender differences. Additionally, this study provides practical implications to consider the use of anthropomorphism in robots, advocate for functional confidence in robots and target consumers across genders.

This study aims to investigate the affordances of service robots (SRs) in hotels and their effects on frontline employees (FLEs).

Purposive and referral samplings methods were used to conduct 28 semistructured interviews with hotel FLEs, and the transcribed manuscript was analyzed based on grounded theory.

The study identifies six dimensions of SR affordances: physical, sensory, task, safety, social and emotional affordances. The main effects of SR affordances on FLEs involve reducing work stress and mental fatigue and increasing positive emotions in the psychological aspects of FLEs. In terms of behavioral aspects, shifts in task priorities and enhancements in SR usage behaviors were observed. Accordingly, a mechanistic framework was revealed through which SR affordances influence FLEs via direct and indirect interactions between FLEs and SRs.

This paper expands robotics research from a supply-side perspective and is one of the few studies to investigate SR affordances in the field of hospitality research. Findings of this study provide practical guidelines for designing and implementing SRs to support hotel FLEs in their daily work.

本研究旨在调查酒店中服务机器人（SR）的可供性及其对一线员工（FLEs）的影响。

本研究采用目的性和推荐抽样方法, 对酒店一线员工进行了28次半结构化访谈, 并根据扎根理论对转录的手稿进行了分析。

本研究确定了服务机器人的六个可供性维度：物理、感官、任务、安全、社会和情感可供性。服务机器人可供性对一线员工的主要影响包括减少工作压力和心理疲劳, 以及在心理方面增加积极情绪。在行为方面, 观察到任务优先级的变化和服务机器人使用行为的增强。因此, 研究揭示了一种机制框架, 通过一线员工与服务机器人的直接和间接互动, 服务机器人可供性影响一线员工。

本文从供给侧视角扩展了机器人研究, 是少数几篇研究酒店业中服务机器人可供性的研究之一。本研究结果为设计和实施服务机器人以支持酒店一线员工的日常工作提供了实践指南。