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Studies have demonstrated the role of organizational culture on innovative performance. However, there is limited focus on the role of adhocracy culture in facilitating open innovation in organizations, especially in small and medium enterprises (SMEs) that are constrained by a lack of adequate resources, making them dependent on dynamic innovative culture such as adhocracy culture.

This study used a quantitative methodology, using both exploratory and descriptive methods. Five hundred manufacturing SMEs in Jordan were chosen through systemic random sampling from a registered list of 2,310 manufacturing SMEs. A questionnaire was used as the study’s instrument on these SMEs. In sum, 335 responses (67%) were considered suitable for analysis.

This paper supports the previous studies that suggest that the success of open innovation rests largely on creating an effective organizational culture (e.g., adhocracy culture). However, this paper indicates the positive influence of adhocracy culture on the features of open innovation (i.e., inbound innovation, outbound innovation).

This study contributes to the literature by emphasizing the organizational elements that encourage open innovation in SMEs. It also provides empirical knowledge of a research model that offers SME stakeholders a cost-effective driver for open innovation activities by transforming intangible resources such as organizational culture, namely, adhocracy culture, to boost the competitiveness of their SMEs.

This paper aims to examine the key antecedents and challenges faced by Malaysian small and medium-sized enterprises (SMEs) and the suggestion for the government to support SMEs in implementing sustainable practices.

In-depth interviews were chosen and conducted with seven SME owner-managers from Kuala Lumpur or Selangor, chosen through a purposive sampling technique. The data was analyzed thematically using NVivo 12 software. The study also extended the resource-based view theory by incorporating sustainable practices as an advantage for SMEs in the competitive business environment.

This study discovers the antecedents of sustainable practices are awareness, pressures, competitiveness and company image. According to the data, all SME owner-managers indicate that awareness is the main reason for implementing sustainable practices. The consequences of implementing sustainable practices in SMEs are financial issues, limited knowledge and skills and a lack of resources when implementing sustainable practices. The current study also suggests the government provides financial and non-financial support to encourage sustainability among the SMEs.

This paper may also provide the policymakers, SME Corporations, investors and SME owner-managers with an understanding of the current sustainable practices among SMEs. It also helps formulate policies, plans and actions to support SMEs in implementing sustainable practices.

The findings of this study contribute to the existing literature by highlighting the role of sustainable practices in enhancing firm performance while advancing the RBV theory in the context of Malaysian SMEs. This research fills a research gap by examining sustainability’s specific antecedents and consequences within this sector.

The study aims to investigate factors impacting consumers’ intention to adopt collaborative consumption (CC, hereafter) services. It extends the existing knowledge of CC services by testing and validating the moderating role of coercive power and the mediating role of attitude.

Applying random sampling, the data was collected through the mall intercept method across four cities in India and was analyzed using partial least square-structural equation modeling and artificial neural network to test the proposed hypotheses. A follow-up qualitative study consisting of 15 in-depth structured interviews helped validate the results of the quantitative research.

Results of the conducted survey revealed that a sense of community, reason-based trust and enjoyment positively impact consumers’ attitudes toward CC services. Attitude positively impacts intention and shows a partial mediating influence on the relationship between motivations and intentions. Furthermore, the results revealed the moderation of the perceived coercive power of the service provider. The results of the follow-up qualitative study validated the results of the quantitative research.

Managers of CC firms must understand the relative importance of intrinsic and extrinsic motivations in formulating the attitudes of consumers and intentions toward CC services. CC managers should acknowledge the influence of the consumer’s perceived coercive power of service providers and consumer’s reason-based trust.

To the best of the authors knowledge, the current research is the first of its kind. It has justifiably and logically applied self-determination theory and a slippery slope framework in a single context. By testing the moderating impact of coercive power, the research extends the existing literature on CC and the applicability of coercive power in CC. The present study extends the knowledge regarding the consumer’s perception of reason-based trust and the perceived coercive power of service providers in CC.

The emerging live streaming technology has provided a novel means for streamers to interact with viewers, allowing for synchronous and vivid demonstrations of products for sale. However, individual streamers as sellers still struggle to improve sales in their live stores. Drawing upon flow theory, our study proposes and tests a moderated-mediation model that explores (1) the indirect influences of telepresence and social presence as two important live streaming affordances on viewers’ purchase intentions through the immersive state of flow and (2) the dynamic contingency embedded in the indirect relationships between presence and purchases through flow as created by mindfulness.

We collected survey data from 251 experienced consumers of a three-year Kuaishou store run by an Inner Mongolian singer in China. We applied a covariance-based structural equation modeling approach to examine the first-stage moderated-mediation model.

Our results show that viewers’ flow state mediated the effects of telepresence and social presence on purchase intentions of both virtual gifts and physical products. Additionally, mindfulness toward live streaming strengthened the mediation effect of flow on the relationship between telepresence and purchase intentions but weakened its mediation effect between social presence and purchase intentions.

Our study not only expands the existing knowledge on live commerce but also systematically addresses the theoretical tension between flow and mindfulness as two important user states that coexist in the live commerce context. Our findings also reveal practical implications for streamers, managers and designers of live commerce.

The purpose of this study is to investigate how Industry 4.0 (IR 4.0) operates within the context of the post-COVID-19 environment and its impact on the economic, environmental and social sustainability of the manufacturing industry in a developing economy. By delving into this subject, the authors aim to understand the mechanisms through which IR 4.0 influences various facets of sustainability within the manufacturing sector.

A cross-sectional research design is used using purposive sampling and hypotheses were developed based on seminal theories and literature. Data was collected from 191 Malaysian manufacturing firms that use IR 4.0 technologies. The partial least squares structural equation modeling technique was used to explore how post-COVID uncertainty environment impacts manufacturing sustainability through IR 4.0 adoption.

During the highly uncertain era of the post-COVID-19 pandemic, the implementation of IR 4.0 adoption has had a favorable effect on the manufacturing industry, enhancing process efficiency, automation and data granularity. However, it is worth noting that automation does not significantly contribute to environmental sustainability and data granularity does not have a noteworthy impact on economic sustainability. On the other hand, process efficiency has a positive and significant influence on all three dimensions of sustainability. Moreover, data granularity positively affects environmental sustainability, whereas automation positively impacts both social and economic sustainability.

This study emphasizes the importance of policy interventions to harness the transformative power of IR 4.0 and address the identified concerns. In addition, the findings offer valuable insights for mid-level operational managers, enabling them to actively participate in the creation of sustainable policies in partnership with top management. It is expected that these actions, which involve making necessary adjustments in the manufacturing process, will yield tangible outcomes for sustainable development.

This study offers valuable insights into the relationship between the uncertain post-COVID-19 environment, referred to as hyper-uncertainty and the adoption of IR 4.0 in the context of manufacturing sustainability.

The emergence of live streaming commerce has injected promising impetus into rural development and attracted many rural streamers. This study aims to explore the influencing factors of rural streamers’ engagement intentions to help promote the sustainable development of rural live streaming commerce.

Grounded in the extended valence framework, this research employs a mixed-methods approach encompassing both qualitative and quantitative methodologies. In the qualitative phase, the authors conduct in-depth interviews with 15 rural streamers, employing data coding techniques to uncover underlying factors. Subsequently, in the quantitative phase, the authors analyze survey data from 282 rural streamers, subjecting hypotheses to validation through structural equation modeling.

The findings derived from the analysis of both interviews and questionnaires reveal that several platform qualities, including platform rural-aiding support, perceived effectiveness of dispute resolution, perceived interactivity and platform reputation, have a positive effect on trust in the platform and validate the extended valence framework in understanding rural streamers’ live streaming intention. In addition, ties with customers have a moderating effect. Specifically, the stronger the ties with customers, the stronger the positive effect of perceived benefits and the weaker the positive effect of trust in the platform on live streaming intention will be.

This study contributes to the rural live streaming commerce literature and trust research from the sellers’ perspective and provides practical implications for policymakers and live streaming platform managers on enhancing rural streamers’ participation.

The purpose of this study is to develop an empirical model by understanding the relative significance of interactive technological forces, such as chatbots, virtual try-on technology (VTO) and e-word-of-mouth (e-WOM), to improve interactive marketing experiences among consumers. This study also validates the moderating role of the perceived effectiveness of e-commerce institutional mechanism (PEEIM) as a moderator between attitude and continued intention.

Data were collected through personal visits and an online survey. The link to the survey questionnaire was shared on different social media platforms and social networking sites. A total of 362 responses obtained in the online and offline modes were considered for this study.

e-WOM emerged as the strongest predictor of attitude, followed by chatbots and VTO. The results of this study revealed that PEEIM did not moderate the relationship between attitude and continued intention.

Using the self-determination theory and behavioral reasoning theory as theoretical frameworks, this study is an initial endeavor in the online shopping context to empirically validate interactive forces like chatbots, VTO, e-WOM and PEEIM as moderators together to arrive at a holistic framework. These forces, in turn, act as significant contributors to online shopping satisfaction.

The purpose of this study is to present the relationship between family support factors and Chinese college students’ online-startup thinking on live streaming platforms. Considering China's specific online entrepreneurial environment, this paper divides Chinese college students’ online-startup thinking according to the liberal–conservative thinking theory. This study classifies family support factors based on the tangible–intangible resource division theory. Different tangible and intangible factors have different impacts on their online-startup thinking.

This study tests 588 samples based on the partial least squares path modelling and variance-based structural equation modelling. This study promotes importance-performance map analysis to explore additional findings of influencing factors and provide suitable suggestions for Chinese college students and related departments.

Tangible family support factors, such as labour resources support, and intangible family support factors, such as verbal encouragement, can positively enhance Chinese college students’ liberal thinking to online-startup and decrease their conservative thinking. Meanwhile, according to importance-performance map analysis results, verbal encouragement from the intangible unit instead of financial resource support from the tangible unit has a higher total effect and performance on Chinese college students’ liberal thinking and conservative thinking.

This study draws on psychology research based on Chinese college students’ unique entrepreneurial mentality. This paper divides Chinese college students’ thinking in online-startups into liberal thinking and conservative thinking based on the liberal–conservative thinking theory. Meanwhile, according to the feature of Chinese family support factors, this paper classifies various elements based on the tangible–intangible resource division theory, which is helpful for scholars to understand that the student perceptions of the value of family support are critical to the success of the online-startup.

The prevalence of live-streaming e-commerce leads to massive impulse purchases. Based on social learning theory, this study proposes a research model to explore the effect of streamers and viewers on impulsive buying by influencing consumers’ certainty perception.

This study adopts a questionnaire (N = 285) to collect data and conducts a partial least squares structural equation modelling (PLS-SEM) analysis to examine our research hypotheses.

Our results indicate that streamers and viewers improve product demand certainty and product quality certainty, but their effects on streamer quality certainty vary. In addition, product quality certainty is positively associated with impulsive buying, whereas streamer quality certainty and product demand certainty show a negative effect. Streamers can only drive impulse purchases by increasing product quality certainty, but the influence of viewers on consumers’ impulsive buying is fully mediated by product quality certainty and streamer quality certainty.

Our findings contribute to the literature on live-streaming e-commerce (LSE) by identifying the differential effects of streamers and viewers on impulsive buying. In addition, we broaden the area of certainty research in the LSE field to include product quality certainty, streamer quality certainty and product demand certainty and evaluate these certainty aspects as three psychological mechanisms that drive consumers’ impulse purchases.

Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context.

The proposed model was empirically tested in VGS context due to its popularity, interactivity and relevance. Data collected from 308 VGS users and structural equation modeling (SEM) was employed to assess the hypotheses. Multi-model comparison technique was used to assess the explanatory power of EUGT.

The findings confirmed three significant types elements in determining VGS viewers' engagement, including gratifications (e.g. involvement), environmental cues (e.g. medium appeal) and user predispositions (e.g. pre-existing attitudes). The results revealed that emerging technologies provide potential opportunities for new motives and gratifications, and highlighted the significant of pre-existing attitudes as a mediator in the gratification-uses link.

This study is one of its kind in tackling the criticism on UGT of considering media users too rational or active. The study achieved this objective by considering environmental impacts on user behavior which is largely ignored in recent UGT studies. Also, by incorporating users pre-existing attitudes into UGT framework, this study conceptualized and empirically verified the higher explanatory power of EUGT through a novel multi-modal approach in VGS. Compared to other rival models, EUGS provides a more robust explanation of users' behavior. The findings contribute to the literature of UGT, VGS and users' engagement.