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Article
Publication date: 9 August 2024

Jingbo Shao, Chang Ma and Xinyue Wang

The purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has…

227

Abstract

Purpose

The purpose of this paper is to investigate the impact of design features in in-feed advertising on its effectiveness. Previous research on various forms of advertising has demonstrated that design features can influence advertising effectiveness. However, given the distinct presentation mode and content of in-feed advertising compared to traditional forms, it is crucial to examine whether the effects of design features differ for this type of advertising. Through two studies, we examined how five specific design features affect consumers' purchase intention within the context of in-feed advertising. The mediating role of perceived value and the moderating role of product involvement are also proved.

Design/methodology/approach

Using the methods of online survey and online experiment, the author conducted two empirical studies. In study 2, the authors adopted the orthogonal array design to simplify experimental grouping.

Findings

The findings demonstrate that akin to conventional Internet advertising, the informational content, credibility and entertainment value of in-feed advertising exert a positive influence on its efficacy. Notably, the interactive nature of in-feed advertising significantly enhances users' inclination toward making purchases. Conversely, any form of interference can detrimentally impact its utility.

Research limitations/implications

The study demonstrates five design characteristics that may impact the effectiveness of in-feed advertising, expanding the relevant theories about in-feed advertising. At the same time, this study contributes to the understanding of consumer responses to advertising. However, the two studies in this paper are conducted within the framework of WeChat, a popular Chinese social media platform, with the participants consisting exclusively of Chinese users.

Practical implications

Considering the rapid development of in-feed advertising in terms of quantity, content and form, the author believes that the results of this paper can help advertisers in their design thinking. The moderating effect of product involvement can be applied to optimize personalized advertising delivery schemes.

Originality/value

This paper focuses on a practical problem, that is, how to improve the effectiveness of in-feed advertising by modifying advertising design features.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 37 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Available. Open Access. Open Access
Article
Publication date: 15 August 2024

Justin Marthinus, Rodney Graeme Duffett and Brendon Knott

Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as…

1530

Abstract

Purpose

Social media has revolutionized marketing communication (MC). Rugby is South Africa’s most professionalized sport, leading the industry in its business management structure as well as its high-performance achievements. However, below the professional level, local rugby clubs face a large disparity compared to their professional counterparts, often relying on volunteers or part-time employees to manage the organizations. Therefore, the purpose of this study is to investigate how non-professional rugby clubs use social media as a MC tool.

Design/methodology/approach

The study was exploratory, and a cross-sectional sample of twelve organizations was selected and employed a multiple case study approach. Club managers responsible for MC or social media participated in semi-structured interviews. The qualitative data analysis software, ATLAS.ti, facilitated the researchers’ use of an inductive approach to develop codes and themes for further analysis.

Findings

The findings revealed a high level of adoption of social media by the multiple cases (i.e. rugby sports club respondents), with only slight variations in the usage of specific social media applications (viz., Facebook, Instagram, Twitter, and WhatsApp). The sports clubs perceived that employing social media added substantial value to their MC. There were six emergent themes related to the organization’s perceived benefits from adopting social media MC, namely: brand awareness, relationship-building, player recruitment, attracting sponsors, storytelling, and information sharing.

Originality/value

The study makes a novel contribution in terms of how rugby clubs use social media as an MC tool. The paper advances scant knowledge and awareness of the relationship between South Africa’s sports marketing and social media. The conclusions will aid non-professional sports organizations in enhancing the effectiveness of their social media marketing by ensuring that their objectives and target audiences are well-defined.

Details

International Journal of Sports Marketing and Sponsorship, vol. 26 no. 6
Type: Research Article
ISSN: 1464-6668

Keywords

Available. Open Access. Open Access
Article
Publication date: 10 February 2025

Wen He, Chongyi Chang, Lan Li and Yupan Song

The study aims to build a high-precision longitudinal dynamics model for heavy-haul trains and validate it with line test data, present an optimization method for multi-stage…

26

Abstract

Purpose

The study aims to build a high-precision longitudinal dynamics model for heavy-haul trains and validate it with line test data, present an optimization method for multi-stage cyclic brakes based on the model and conduct a multi-objective detailed evaluation of the driver’s manipulation during cyclic braking.

Design/methodology/approach

The high-precision longitudinal train dynamics model was established and verified by the cyclic braking test data of the 20,000 t heavy-haul combination train on the long and steep downgrade. Then the genetic algorithm is employed for optimization subsequent to decoupling multiple cyclic braking procedures, with due consideration of driver operation rules. For evaluation, key manipulation assessments in the scenario are prioritized, supplemented by multi-objective evaluation requirements, and the computational model is employed for detailed evaluation analysis.

Findings

Based on the model, experimental data reveal that the probability of longitudinal force error being less than 64.6 kN is approximately 68%, 95% for less than 129.2 kN and 99.7% for less than 193.8 kN. Upon optimizing manipulations during the cyclic braking, the maximum reduction in coupler force spans from 21% ∼ 23.9%. And the evaluation scores imply that a proper elevation of the releasing speed favors safety. A high electric braking force, although beneficial to some extent for energy-saving, is detrimental to reducing coupler force.

Originality/value

The results will provide a theoretical basis and practical guidance for further ensuring the safety and energy-efficient operation of heavy haul trains on long downhill sections and improving the operational quality of heavy-haul trains.

Details

Railway Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2755-0907

Keywords

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Article
Publication date: 25 February 2025

Ying Ma, Nava Raj Bhatt, Qianlong Wu and Mandeep Pokharel

This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique…

3

Abstract

Purpose

This study introduces the heritage city risk dimension of the urban rail transit (URT) projects. It aims to identify the risk factors affecting URT projects within the unique context of heritage-rich cities, exploring their interrelation and evaluating critical factors.

Design/methodology/approach

The research adopts a multi-case exploratory study to identify the unique challenges faced by URT projects in heritage-rich environments, followed by a comprehensive risk assessment framework integrating Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), Analytic Network Process (ANP) and Risk Interaction Network (RIN) analysis to assess identified risks in the context of Kathmandu Valley. Additionally, a risk response action is simulated using RIN analysis.

Findings

About 16 risk factors were identified from the case studies and evaluated using the proposed risk assessment methodology. The study reveals a highly interconnected risk environment, with heritage impact-related factors exerting the strongest causative influence on cost and social engagement factors. Community opposition (R8) shows the highest betweenness centrality, indicating its central position in risk propagation across the network. Cost-related risk, social demand contingency (R2) ranked as the most critical. Simulations of a targeted risk avoidance strategy showed that addressing only three key high-betweenness centrality factors (R5, R8 and R15) reduced overall risk interactions by 46%, simplifying the risk network, reducing project complexity and improving manageability.

Practical implications

The findings emphasize that project managers, urban planners and policymakers should integrate heritage preservation concerns when planning and executing URT projects in heritage-rich cities. Moreover, the research highlights that effective community engagement serves as a key strategy for reducing risk propagation and plays a crucial role in overall project risk management.

Originality/value

The study contributes to the underexplored context of URT projects in heritage-rich cities, providing a comprehensive risk management framework for identifying and assessing project risks intersecting with urban development imperatives and heritage conservation objectives.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Available. Open Access. Open Access
Article
Publication date: 24 September 2024

Ryuichi Nakamoto, Hao-Cheng Chen, Hiroki Noguchi and Shohei Funatsu

The Penrose effect, or the limitation of the growth rate during expansion due to managerial constraints, has been examined in the context of business diversification, withdrawal…

390

Abstract

Purpose

The Penrose effect, or the limitation of the growth rate during expansion due to managerial constraints, has been examined in the context of business diversification, withdrawal and MNE’s foreign direct investment, primarily in the for-profit sector. However, insufficient attention has been paid to its impact on professional service firms, particularly in the context of their expansion through service exports. The main purpose of this study is to examine the Penrose effect in the internationalization of professional service firms through service exports.

Design/methodology/approach

This study focuses on large Japanese patent firms as traditional professional service firms and constructs panel data for 48 large patent firms over the observation period from 2002 to 2010 to test our hypotheses.

Findings

Our results demonstrate a negative relationship between degree of internationalization and international business growth, thus confirming the Penrose effect. Furthermore, we found that the degree of internationalization has a curvilinear relationship with international business growth and that institutional distance does not have a negatively moderating effect on the relationship between the degree of internationalization and international business growth.

Originality/value

This study made a theoretical contribution to Penrose's growth theory and previous studies on international management and professional service firms and international management by showing that the Penrose effect can be observed in the international expansion of professional service firms through service exports. Moreover, this study identifies the factors that modify the Penrose effect, thereby making a significant theoretical contribution.

Details

Asia-Pacific Journal of Business Administration, vol. 17 no. 2
Type: Research Article
ISSN: 1757-4323

Keywords

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Article
Publication date: 13 December 2024

Hongyan Wu and Fei Yu

This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating…

70

Abstract

Purpose

This paper aims to study the impact of the interaction effects between live-streaming marketing and clothing type on consumers' intention to purchase clothing, and the mediating effect of internalization and identification on the relationship between them.

Design/methodology/approach

This paper conducts a scenario experiment to 486 consumers who had experience in purchasing clothing on the live-streaming platform and employs the analysis of variance, structural equation model and multivariate regression model.

Findings

Our findings reveal that professional live-streaming marketing (PLSM) can better stimulate consumers' intention to purchase formal clothing than entertainment live-streaming marketing (ELSM) does. Compared with PLSM, ELSM can better stimulate consumers' intention to purchase casual clothing. When PLSM promotes formal clothing, it triggers the internalization mechanism of consumers, so as to improve their purchase intention. When ELSM promotes casual clothing, it triggers consumers' identification mechanism, so as to improve their purchase intention.

Originality/value

This paper helps to identify the differences in the impact of different types of live-streaming marketing on consumers' intention to purchase different types of clothing, as well as the mediating role of internalization and identification mechanisms. This paper provides a theoretical reference for clothing firms to strategically select the appropriate type of live-streaming marketing.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 29 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 25 February 2025

Jing Wang, Ting-Ting Dong and Ding-Hong Peng

Green innovation in human-centric smart manufacturing (HSM-GI) has emerged as a new paradigm in innovation management for Industry 5.0. The evaluation analysis method is crucial…

3

Abstract

Purpose

Green innovation in human-centric smart manufacturing (HSM-GI) has emerged as a new paradigm in innovation management for Industry 5.0. The evaluation analysis method is crucial for measuring the development progress and guiding continual improvements of HSM-GI. Since this process of HSM-GI can be regarded as complex and interactive, a holistic picture is often required to describe the interrelations of its antecedents and consequences. In this respect, this study aims to construct a causality network indicator system and proposes a synergy evaluation method for HSM-GI.

Design/methodology/approach

Firstly, based on the Driver force-State-Response (DSR) causal-effect framework, this study constructs a holistic indicator system to analyze the interactions between environmental and human concerns of HSM-GI. Secondly, owing to the imprecision of human cognition and synergy interaction in the evaluation process, a flexible hesitant fuzzy (HF) superiority-inferiority synergetic evaluation method is presented. This method quantifies the strengths of causal relationships and expresses the incentives and constraints attitudes of humans. Finally, the proposed framework is applied to six HSMs in the electronic technology industry.

Findings

The driving force and state of the HSM-GI system exhibit an upward trend, while the response continues to decline due to changing market demands. The order and synergy degree have shown an increasing trend during 2021–2023, particularly significant for BOE and Haier Smart Home. HSM-GI systems with higher scores mostly have functional coordination and a coherent synergy structure.

Originality/value

This study demonstrates the proposed approach’s applicability and assists policymakers in formulating targeted strategies for green innovation systems.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 20 June 2023

Shabnam Khan, Saqib Rehman and Adeel Nasir

This study aims to explore the role of green motive (GM) and green dynamic capabilities (GDC) in green innovation (GI) through green value co-creation (GVC). Moreover, this study…

507

Abstract

Purpose

This study aims to explore the role of green motive (GM) and green dynamic capabilities (GDC) in green innovation (GI) through green value co-creation (GVC). Moreover, this study investigates the moderation of top management support (TMS) to strengthen the mediation of specific constructs; GM, GDC, green value co-creation (GVC) and green innovation (GI).

Design/methodology/approach

In total, 337 respondents (executive level/chief executive officer (CEO)) of service organizations were approached using a convenience sampling technique to collect the data through the survey method. Of these, 294 (87% response rate) duly filled responses were used in the final data analysis. In SPSS (Statistical Package for Social Sciences) v-23, the Process Macro-Hayes was used to evaluate the study's conceptual framework empirically.

Findings

The study revealed that TMS strengthened the mediation framework of GM, GDC, GVC and GI. Moreover, all hypotheses related to direct and indirect associations of specific constructs used in the theoretical framework were statistically significant and proved.

Originality/value

The comprehensive framework for GI of service organizations, primarily in the context of developing countries like Pakistan, is deficient in literature. This study helps service organizations by providing a comprehensive GI model to put a central focus on the transformation of management philosophy and working approach for achieving GI in the services structure.

Details

European Journal of Innovation Management, vol. 28 no. 2
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 10 September 2024

Bongani Munkuli, Mona Nikidehaghani, Liangbo Ma and Millicent Chang

The purpose of this study is to explore how the South African government has used accounting technologies to manage the pervasive issue of racial inequality.

183

Abstract

Purpose

The purpose of this study is to explore how the South African government has used accounting technologies to manage the pervasive issue of racial inequality.

Design/methodology/approach

Premised on Foucault’s notion of governmentality, we conducted a qualitative case study. Publicly available archival data are used to determine the extent to which accounting techniques have helped to shape policy responses to racial inequality.

Findings

We show that accounting techniques and calculations give visibility to the problems of government and help design a programme to solve racial inequality. The lived experiences and impacts of racism in the workplace have been problematised, turned into statistics, and used to rationalise the need for ongoing government intervention in solving the problem. These processes underpin the development of the scorecard system, which measures the contributions firms have made towards minimising racial inequalities.

Originality/value

This study augments the existing body of Foucauldian literature by illustrating how power dynamics can be counteracted. We show that in governmental processes, accounting can exhibit a dual role, and these roles are not always subordinate to the analysis of political realities. The case of B-BBEE reveals the unintended consequences of utilising accounting to control the conduct of individuals or groups.

Details

Accounting, Auditing & Accountability Journal, vol. 38 no. 2
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 31 January 2025

Chee Hua Chin, Jacqueline Wei-Chi Wong and Wei Chiang Chan

This study aims to propose a research framework grounded in the technology acceptance model (TAM) to assess the new service experiences in the medical industry through examining…

7

Abstract

Purpose

This study aims to propose a research framework grounded in the technology acceptance model (TAM) to assess the new service experiences in the medical industry through examining the intention to use online-to-offline (O2O) medical platforms. It focuses on the connections between immediacy of connection, context-based affordability, reliability and perceived convenience and perceived usefulness. This study also looks at how these determinants affect users’ intentions to use O2O medical platforms, with a particular emphasis on the moderating effect of customer online reviews.

Design/methodology/approach

This study was a quantitative research endeavour grounded in the TAM model that analysed usage intention of O2O medical platforms. Conducted in Sarawak, within the Borneo region, a total of 251 rows of data were collected by questionnaire and underwent initial analysis using SPSS, followed by a more in-depth two-stage partial least squares structural equation model analysis conducted with SmartPLS4.

Findings

According to this study’s findings, perceived usefulness and perceived convenience are significantly impacted by the proposed predictors – immediacy of connection, context-based affordability and reliability. Furthermore, intention to use O2O medical platforms was discovered to have a positive and significant impact from perceived usefulness and perceived convenience. It is noteworthy that the association among perceived convenience and perceived usefulness – which leads to usage intention of O2O medical platforms – did not show the moderating effect of customer online reviews.

Research limitations/implications

The findings suggested that context-based affordability, immediacy of connection and reliability need to be focused on by the information and communication technology developers, policymakers and medical professionals, as these variables can influence perceived convenience and usefulness, which will further impact the intention to use O2O medical platforms.

Originality/value

The formulated research framework holds significance in comprehending the usage intention of O2O medical platforms among consumers in Sarawak. O2O medical platforms have experienced global growth; however, limited studies were found in the Malaysian context. Hence, the objective of this study is to examine the intention to use O2O medical platforms in a relatively understudied area, specifically in Sarawak, an island located in Borneo, Malaysia.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

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