Search results

This chapter describes the importance of marketing activities at airports. The link between marketing and airports has been reinforced by new technologies and digital marketing tools. This technological combination has had a high penetration in the user's smartphones and airport activities, particularly in non-aeronautical revenue. Moreover, this chapter introduces a new conceptualisation of airport marketing, a definition more updated and aligned with airports' business needs in the time of a pandemic crisis. The rest of the chapter shows the mobile marketing tool and its interaction with passengers, as well as how this helps airport operators design new products and services, and increase commercial revenue through digital channels.

The study aims to investigate the relationship between certain key attributes of the board of directors as their international experience, tenure, age, independence and size and internationalization strategies of firms in an emerging economy.

The study uses random effects panel Tobit regression on a data set of 418 Indian companies spanning over a time frame of nine years from fiscal year (F.Y.) 2009–2010 to F.Y. 2017–2018.

Board members substantially associate with internationalization choices of emerging economy firms. Specifically, board members with extensive international experience, shorter tenure, higher age, greater independence and larger board size are associated with high level of internationalization in these firms.

The study advocates that Indian companies should focus on recruiting board members with international experience, periodically refreshing their boards, valuing wisdom and experience, adhering to regulatory requirements of independent directors and increase the number of board members to expand internationally. By following this, Indian companies can successfully expand into international markets.

The study’s originality lies in its focus on the role of board members in the internationalization strategy of emerging economy firms, which remains an under-researched area.

Dark Tourism is a newly recognized niche tourism type that is first coined in 1996 by Lennon and Foley. This new term has attracted academicians and researchers globally. Till mid of 20th century, major work on dark tourism was limited to understanding its concept and giving it various names such as death tourism, black tourism, horror tourism, thanatourism, morbid tourism, and many more. After the mid-20th century, the focus of researchers was shifted to tourists’ psychology specifically on tourists’ motivation. Researchers suggested various motivational factors such as ‘curiosity of unusual,’ ‘education and learning,’ ‘historic interest,’ ‘inner purification,’ and ‘interested in death-related sites’ that influence tourists to seek dark attraction places. Recent research identified impact of dark places on visitors’ emotions and experiences. Some has argued that after visit tourists’ experience negative emotions such as depression or horror. While some suggested that dark tourism have positive emotion experience. This chapter is based on a secondary database, descriptive in nature, and aims to depict the motivation, purposes, and behavior of tourists toward dark attraction places that are linked to places of dark history.

The international education sector has seen significant growth, offering K-12 schooling options beyond national borders. However, this expansion presents equity challenges, with limited data available to assess their extent. International schools, predominantly English-medium K-12 institutions following externally set curricula, play a central role in this landscape. Our study examines unintended consequences of policy and practice within international schools, particularly regarding student well-being. Despite efforts to promote global citizenship by transnational organizational actors, oversight and gaps in inclusion can create adverse conditions for vulnerable students, identified by their mental or emotional fragility or concerns of neglect or abuse. As an acculturation study, participants were delimited to expatriate teachers counselors, and school leaders in international schools, who are known as sojourners, and who encounter diverse policies and pedagogies, forming a complex “policyscape” environment. While this offers opportunities for innovation, it also poses challenges, especially in supporting students’ cultural and mental health needs. This study identifies four policyscape manifestations, including challenges in supporting students with mental health issues and special needs. Teachers faced greater stress and limited agency compared to school leaders, who benefited from structural support and resources. Policyscape implications on student well-being underscore the urgency of addressing these challenges in line with global education goals for inclusivity and quality education for all.

This book chapter briefly discusses the historical and cultural context of ethnography and evaluation as positioned in the United States and the opportunities made possible by merging techniques and methodology. By merging, methodological pluralism and increased responsiveness to cultural contexts are leveraged, and the critical relevance of engaging communities in evaluation processes is underlined. However, engaging with communities with marginalized backgrounds can present complicated power dynamics in practice that require the evaluator to rethink their role. Equity-centered research practices from the Equity-Centered Research Framework are linked to expound on the need for transforming the evaluator's role to shift and share power with communities throughout engagement. We expand on how transformative work also requires ongoing examinations of positionality in the evaluator role through the lens of relationships. Borrowing from ethnographic concepts, relational dimensions of positionality are conceptualized as alignment, temporality, and place. Each component is illustrated with details on how power dynamics may occur throughout community engagement as well as ways to manage and mitigate power differentials between the roles of the evaluator and community partners. We then offer three broad evaluator practices to support transformation: (a) identify positionality, (b) embed into everyday practice, and (c) negotiate in collaborations with communities. With these practices, we reflect on critical questions and position communities as critical learning partners to promote actions to mitigate and manage ongoing power dynamics. We close this chapter with our experiences interrogating positionality to illustrate distinct burdens and insights as evaluators of color.

The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and constraints, and analyze how these factors may influence the revisit intention of yachting tourists in China.

The analysis was conducted using the PLS-SEM, including the evaluation of measurement models and the structural models. SPSS18.0 and SmartPLS 3.3.5 software were used for statistical analysis.

We conducted a survey of 451 respondents who participate in yachting activities in Dalian, China and identified six push motivational factors (novelty and stimulation, sightseeing and leisure, sports and learning, social relationships, self-esteem and prestige and self-realization), three pull motivational factors (featured activities and services, destination environment, destination facilities) and two constraints (internal and external). Partial least squares structural equation modelling showed that all hypothesized interactions between identified factors were statistically significant and meaningful.

The push-pull-constraint model offers a new interpretation to the traditional push-pull model in theory, and the results contribute to local yacht industry sectors.

This study aims to investigate how early and late adopters of Quality 4.0 (Q4.0) differ in terms of organizational performance.

The authors employed a grounded theory approach for interviewing 15 senior managers from diverse organizational contexts throughout the globe as part of their qualitative research methodology.

The research's findings were analyzed based on four types of performance: operational, financial, environmental and social. It was clear that early adopters of Q4.0 were sustaining superior performance in quality over time, even though their investment was significantly higher than that of late adopters. From a financial viewpoint, it was evident that early adopters had a competitive edge over their rivals compared to late adopters. Late adopters have utilized the notion of the circular economy (CE) more effectively than many early adopters in the context of environmental performance in order to establish a green economy and sustainable development.

Although the results of the interview indicate that Q4.0 is having some positive effects on social performance, in the authors' view, it is still least understood from an empirical standpoint.

The study's findings assist organizations in comprehending the performance differences between Q4.0 early adopters and late adopters.

We are facing a number of concurrent human-induced crises which, it might be claimed, are the result of entangled processes which flow between and through the issues of climate change, environmental degradation, political instability, global health problems and economic inequalities. These crises are now posing existential threats to ecosystems, habitats, lifeforms and humans. One reaction to these crises has been the instigation of the sustainable development goals (SDGs). Their influence can be argued to have met varied levels of impact and success, but in a complex, interconnected world, perhaps, it is too much to expect that they would, by themselves, act as a management tool which would solve all our ills as they focus on the large scale, not the individual. This leaves a gap for a framework which supports individual growth towards supporting sustainability. The inner development goals (IDGs, 2021) framework is a recent innovation, initially suggested by three Swedish organisations with the express intent of fostering capacities and perspectives at the individual level which will encourage populations to engage with the crises we face in more informed, motivated and practical ways. Through an engagement with the literature, this chapter considers the need for the IDGs in education as a process through which the SDGs can be engaged with at an individual level. This debate is both current and important as it suggests a way in which individual agency can be brought to bear on the global crises we all face.

Previous discussions have characterized hookup culture as ambiguous by nature, but social psychological theory tells us people dislike ambiguity in practice. Meanwhile, a myriad of undefined relationship terms (e.g., talking to, hanging out, having a thing) arose and have remained in use. I examine (1) whether these different “situationship” labels have distinct affective meaning and (2) what that suggests for those occupying the concomitant identities (i.e., assess the behavioral and emotional consequences of being “someone in a _____ relationship”).

Using affect control theory and a sample of young adults in defined (N = 50) and undefined (N = 43) relationship types, I test if affective ratings of various relationship label identities are statistically distinct. I then computationally model social events with each relationship label as actor (X identity performs [behavior]), compare their differing levels of social discomfort, and empirically predict the emotions each identity would feel.

Undefined relationship labels are not synonymous. Correspondingly, the nature, emotions, and expected behaviors of the individuals with those labels' related relational identities are not equivalent. In cultural evaluation, all undefined relationship labels are lower than all defined relationship labels. In event simulations, predicted deflection levels and actor consequent emotions (how normative is it and how jarring does it feel) were patterned by the labels' cultural evaluation ratings, these correlate with relationship commitment level.

By interpersonal necessity, individuals make fine distinctions in shared meanings within a cultural context of constant redefinition. Physically and emotionally negative behaviors are culturally more expected and accepted in undefined contexts by the culturally-understood nature of – and shared perspectives of participants concerning – those relationships’ parameters.