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With a growing preference for active, authentic, and cultural experiences over traditional ones, creative tourism has garnered significant academic interest. This study offers a comprehensive review of creative tourism research, delineating its evolution, prominent contributors, pivotal areas, and prospective trajectories through a bibliometric analysis.

Employing a bibliometric analysis using the biblioshiny and VOSviewer software, this study systematically reviews 198 articles on creative tourism identified and retrieved from the Scopus database.

A notable increase in creative tourism research is witnessed in recent times, with Portugal and the Netherlands leading in publications and citations, respectively. This review also pinpoints key authors, countries, institutions, and journals shaping the field, and presents emerging themes such as authenticity and creative experience, culture and heritage, urban and rural contexts, and co-creation in creative tourism.

Identifying core research contributors (authors, countries, institutions, journals) and contributions (themes, topics) assists academics in seeking collaborations and shaping future research. Practitioners are advised to adapt these trends (authenticity, co-creation, sustainability) into their strategic planning to meet market demands.

This study offers a seminal review of creative tourism through a bibliometric analysis, a technique that leverages the power of technology (data, software) to engage in retrospection and projection—the hallmark of benchmarking studies across fields, including tourism. Noteworthily, this study provides a detailed summary of the field’s trajectory and significant trends, positioning itself as an essential reference for academic scholars, industry professionals, and policymakers with a keen interest in creative tourism.

This study aims to provide a comprehensive, textometric analysis of the evolving Quality 4.0 (Q4.0) research, identifying key themes, emerging trends and critical research gaps in the field.

A total of 129 peer-reviewed articles on Q4.0 were analyzed using IRAMUTEQ software. The textometric approach employed includes lexicographic analysis, descending hierarchical classification, factorial correspondence analysis and similarity analysis to uncover underlying patterns in the literature.

Three major clusters emerged from the analysis of Q4.0 research: (1) the digital transformation of quality management practices, (2) technological enablers of Q4.0 and (3) organizational implications of Q4.0 adoption. Key themes identified include the integration of Industry 4.0 technologies (e.g. IoT, AI and big data) into traditional quality management systems, the role of artificial intelligence in quality control and the challenges organizations face during Q4.0 implementation. This research also conceptualizes a comprehensive framework that outlines a strategic roadmap for Q4.0 adoption and integration, including the identification of antecedents and consequences of Q4.0 implementation. Additionally, the study proposes a measurement scale for assessing the dimensions of Q4.0.

The research proposes valuable implications for practitioners and organizations seeking to implement Q4.0 strategies as well as for researchers in the field of digital transformation and quality management. The proposed conceptual framework serves as a practical guide for effectively navigating Q4.0 implementation in diverse organizational contexts.

This study presents an innovative approach by applying textometric analysis to the field of Q4.0, offering an objective, data-driven perspective on the existing literature. It identifies significant gaps in research and proposes future avenues for investigation. As one of the first studies to develop a conceptual framework for Q4.0, including its antecedents, consequences and a measurement scale, this research provides a foundational contribution to the growing body of knowledge on Q4.0.