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This study aims to explore blockchain potential for digital marketing (BlkChn-Mk-KAP) by developing and validating a measurement model for assessing the constructs of knowledge, attitude and practice (KAP) related to blockchain technology in digital marketing.

A four-study process was used. The first study reviewed the literature to develop a pool of possible measurement items. Using exploratory factor analysis and reliability assessments, Study 2 (n = 162) investigated the dimensionality of the items developed in Study 1. The factorial structure from Study 2 was validated in Study 3 (n = 204), and the measurement model invariance was assessed using covariance-based structural equation modelling (CB-SEM). Finally, in Study 4 (n = 203), the predictive validity of the BlkChn-Mk-KAP was tested using a CB-SEM approach, testing its constructs correlations with the perceived usefulness of blockchain for digital marketing.

The findings indicate that the BlkChn-Mk-KAP measurement model comprises three-dimensional multi-item scales: knowledge, attitude and practice.

This study introduces a promising BlkChn-Mk-KAP model to examine blockchain’s role in digital marketing. The authors acknowledge the sampling limitation in this research. To enhance the generalisability of the findings, future research should expand to different groups, including generation, gender and age. In addition, further exploration of the explicit links between blockchain knowledge, attitudes and subsequent digital marketing performance is warranted.

Educating employees about blockchain technology’s unique features can shape favourable attitudes and stimulate the utilisation of blockchain-enabled technologies in digital marketing practice. BlkChn-Mk-KAP can offer a reliable and valid instrument to benchmark marketers’ KAP of blockchain-powered digital marketing as they implement blockchain technology to gain a competitive advantage.

This study helps to adopt sustainable practices ensuring the wellbeing of the key stakeholders.

This research introduces the first validated conceptualisation and measurement model, BlkChn-Mk-KAP, to evaluate blockchain KAPs among digital marketing professionals.

This study aims to develop a way to inhibit fungal attacks on paper manuscripts, as fungi are a major deterioration factor that causes aesthetic appearance and fragility degradation using fungal inhibitors including silver nanoparticles (AgNPs) and titanium oxide nanoparticles (TiO₂NPs).

In the present study, silver nanoparticles (AgNPs) and titanium oxide nanoparticles (TiO₂NPs) doped with AgNPs (TiO₂NPs@AgNPs) were produced and combined with cellulose acetate solution before membrane production. Thus, two distinct cellulose acetate (CA) membranes were created: AgNPs-loaded CA membranes (CAAg) and TiO₂NPs@AgNPs-loaded CA membranes (CATAg). The fabricated membrane was applied to paper samples using cotton fibers containing ink or free of ink.

The findings revealed that these nanoparticles (AgNPs and TiO₂NPs@AgNPs) have a distinct shape, small size and high stability. Furthermore, once loaded onto the CA membrane, such nanoparticles might suppress fungal assault on the surface of paper samples. According to the analysis and the acquired results, the CAAg membrane was the best material to use without affecting the paper’s properties.

This paper provides a novel approach for inhibiting the fungal attacks on paper manuscripts without affecting the paper properties by using membranes from cellulose acetate loaded onto nanoparticles as inhibitors.

Structural equation modelling (SEM) is a universal statistical tool used in different disciplines to visualise and validate multiple correlations concurrently. However, the potential application of SEM in construction management studies is less defined within the existing literature. Hence, the present paper reviews and organise the scattered knowledge on SEM applications in the construction management research domain along with the gaps and emerging areas.

This study followed a step methodological approach including (1) journal selection, (2) relevant paper selection and (3) qualitative analysis to obtain a comprehensive overview of SEM applications in the construction management area. The present paper reviews the 262 SEM-based articles published in 17 selected peer-reviewed journals from 2014 to 2024, June.

Yearly publication trends have identified the steady growth of SEM-related publications over time, with notable publication growth observed starting in 2020. Safety management and green or sustainable construction are the most popular SEM applications in this field. The study findings further stated that CB-SEM via AMOS and PLS-SEM using Smart-PLS software were the widely applied tools in SEM applications. Furthermore, reviewed articles highlight certain discrepancies between the main SEM approaches in terms of research methods, model creation and assessment. The latter part of the study includes a detailed explanation of the common issues and recommendations for using SEM.

The study gives an insightful guidance framework for future researchers interested in SEM in construction management.

In an era marked by growing environmental concerns, businesses are increasingly recognizing the importance of Corporate Social Responsibility (CSR) in influencing customer behavior, particularly in the context of sustainability and green practices. This paper aims to examine the impact of Corporate Social Responsibility (CSR) on Customer Green Behavior (CGB) through the mediating role of corporate image, service quality, customer trust and customer satisfaction.

A convenient sampling technique was employed to collect the data sample. A total of 741 questionnaires were distributed across four different hotel sectors in China. By using Structural Equation Modeling, the results suggest that CSR significantly influences CGB. Moreover, corporate image, service quality, customer trust and customer satisfaction show a partial mediating effect in the relationship between CSR and CGB.

The study findings suggest that the hotel industry should invest in CSR initiatives to enhance CGB by conducting pro-environmental activities. This study emphasizes how important CSR initiatives are in encouraging customers to adopt eco-friendly behavior. Overall, the results of this study extend the understanding of CSR, CGB, corporate image, service quality, customer trust and customer satisfaction in the context of the hotel industry and offer theoretical and managerial implications for developing and developed economies.

The originality value of this research lies in its comprehensive examination of the mediating effects of corporate image, service quality, customer trust and customer satisfaction on the relationship between CSR and CGB in the hotel industry. Furthermore, the study’s focus on the specific context of China adds novel insights to the existing literature on CSR and CGB. Discussions, limitations and research suggestions for future study are also provided.

This paper investigates the impact of microfinance on poverty gap which is the shortfall in income or consumption expenditures below $1.90, $3.20 and $5.50 per day. The paper’s primary goal is to investigate how microloans have impacted the severity of poverty and influenced the cost of poverty eradication in Latin America, empirically evaluate these effects and offer appropriate policy recommendations.

This paper used panel data for 13 Latin American countries from world bank spanning the period 2001–2019 and Fully Modified Ordinary Least Squares model for heterogeneous cointegrated panels. This study used Gross Loan Portfolio per active borrowers, gross domestic product per capita, Gini index, Inflation and Unemployment rate as independent variables and poverty gaps as dependent variables.

Poverty gaps narrow as the loan per borrower increases, and the degree of effect differs with the poverty line, with the magnitude increasing as the poverty line falls, underscoring microloans as an effective tool in closing poverty gaps and lowering the cost of poverty eradication. Growth of GDP per capita is helpful reducing the poverty gap, especially for the less poor of the poor. Inflation and unemployment have no to little impact on the severe poverty gaps, but they start to matter when the poverty line is $5.5 per day. Finally, income distribution inequality widens the poverty gap regardless of the poverty line used.

This study suggests several implications. For example, Latin American nations need to embrace tangible policies that encourage economic growth while reducing inequalities in income distribution to effectively eradicate poverty. More supportive environment is necessary to increase the effectiveness of microfinance operations, particularly for the poorest populations. Microfinance institutions need to set less stringent conditions for loan accessibility and repayment schedules that are commensurate with different levels of poverty. Finally, strengthening microfinance as a strategic policy to gradually close poverty gaps and reduce the cost of poverty eradication.

The article reports research activities on documentation, representation and analysis of a modernist building located in Baghdad –-Iraq, which is the Iraq Natural History Researches’ Center and Museum. The building was designed by the Iraqi architect Qahtan Madfai. It represents the essential architectural characteristics of Madfai’s modernist work, and reveals the authenticity of his approach, in addition to being a valuable example of modern architecture in Iraq of the mid-twentieth century. As the building is being in use since its establishment, and is expected to have intervention works in the near future, it becomes necessary to conduct an accurate documentation process, for the purpose of providing highlight on Madfai’s distinguished approach alongside with drawing attention to the importance of Iraqi modern architecture, and to set an integrated and easy-to-handle information base to professionals engaged in future intervention beside authorities concerned with modern heritage architecture conservation and restoration.

This is based on the “survey process of the building” using a combination of classic and new surveying technologies such as level survey and hand measurements beside UAV and terrestrial hand camera photogrammetry, in addition to an analysis of the available archived documentation. The survey data was then used for the 3D model representation in the BIM environment from which conventional representations and levels of interpretation are extracted.

The obtained model illustrates the main authentic features of Madfai’s design, and will inform sound decisions and ensure easy data flow during future projects of the building.

The paper presents a digital documentary 3D model of the Iraq Natural History Researches Center and Museum building, as the first attempt of its kind in Iraq for modern buildings, with a minimal budget and execution time.

This study aims to identify the factors that may account for the intention to use Paytech services within an Islamic context. The authors propose an expanded version of the Technology Acceptance Model (TAM), which includes religiosity (R) and social influence (SI), to develop a causal-predictive analysis.

The research model and hypotheses were assessed using partial least square-structured equation modeling on data collected from 531 potential Paytech users.

The results reveal that religiosity has a more significant direct effect on the intention to use Paytech services than on actual use, while social influence has a more significant direct effect on use than on the intention to use Paytech services.

Cultural differences within the Middle East and North Africa region could influence the acceptance and usage of the new Paytech services.

The valuable insights gained from this study can help Fintech managers, financial institutions and developers of new financial services design effective strategies to encourage user adoption of Paytech services. Companies could prioritize implementing word-of-mouth marketing initiatives to encourage early adopters to recommend the service.

The Paytech services would enable access to financial services for the entire Muslim population regardless of their location, gender or age, thereby fostering financial inclusion.

To the best of the authors’ knowledge, this study is the first to explore the intention to use Paytech services in two Islamic countries: Saudi Arabia and Palestine. From a theoretical perspective, this work contributes to the academic literature by analyzing the mediating effects of two external variables, religiosity and social influence.

Blockchain technology, renowned for its decentralization, security, reliability, and data integrity, has the potential to revolutionize businesses globally. However, its full potential remains unrealized due to adoption barriers, necessitating further studies to address these challenges. Identifying these barriers is crucial for businesses and practitioners to effectively tackle them. This systematic review analyzed 70 eligible studies out of 1944 gathered from various databases to understand and identify common blockchain adoption barriers. The Technology–Organization–Environment (TOE) framework was the most popular theory used in these studies. Despite differences in variable definitions, financial constraints, lack of stakeholder collaboration and coordination, and social influences like resistance to change and negative perceptions emerged as the top three barriers. The supply chain domain had the highest number of studies on blockchain adoption. Notably, there was a significant increase in studies addressing blockchain adoption in 2023, comprising 34.2% of the total reviewed studies. This review provides a comprehensive overview of identified barriers, serving as a valuable foundation for future research. Understanding these challenges allows researchers to design targeted studies aimed at developing solutions, strategies, and innovations to overcome obstacles hindering blockchain adoption.

Purpose: To investigate the key technologies facilitating the transition towards Industry 5.0 and analysing the contributions of Nvidia, a prominent leader in this field, to these technological advancements.

Significance of the study: Technology companies such as Nvidia play a critical role in this transformation through their innovative solutions. This study addresses the need to understand this evolving landscape and the significant impact of the Nvidia.

Methodology: This study is a qualitative approach that examines the existing literature and secondary case studies pertaining to Industry 5.0, and Nvidia. This study examines Nvidia’s high-performance graphics processing units (GPUs), the digital twin platform Omniverse, and the humanoid robot technology development platform, Isaac.

Findings: The next generation of GPUs with the Blackwell architecture is expected to further advance the development of large language models. The Nvidia Omniverse platform contributes significantly to the development of digital twins, a crucial technology for Industry 5.0. The Nvidia Isaac platform focuses on the development of humanoid robot technology, which is a key component of Industry 5.0. Utilizing realistic simulations with Isaac Sim, imitating human behavior with GR00T, and leveraging the high-performance processing power of Jetson Thor, the platform facilitates the creation of robots capable of safe and effective human–robot collaboration. Nvidia has emerged as a leader in the artificial intelligence (AI), robotics, and gaming sectors because of its innovative and agile company culture.

Practical implications: Companies can leverage Nvidia’s technological solutions to optimize production processes and enhance both efficiency and sustainability. The human–machine collaboration emphasized by Industry 5.0 will necessitate the reshaping of workforce skillsets and operational approaches.

This paper aims to highlight the factors affecting health and safety (H&S) and the SMART Technologies (ST) used to mitigate them in the construction industry through a range of selected papers to encourage readers and potential audiences to consider the need for intelligent technologies to minimize the risks of injuries, illnesses and severe harm in the construction industry.

This paper adopts a double systematic literature review (SLR) to analyse studies investigating the factors affecting H&S and the ST in the construction industry using databases such as Google Scholar, Scopus, Science Direct and Emerald Insight publication.

The SLR identified “fatal or focus five factors” that include objects Fall from heights (FFH) and trapped between objects; Falls, Trips and slips (FTS); Machinery/Equipment Malfunction and Moving Equipment; Pollutants: Chemicals, Airborne Dust, Asbestos; and Electrocution. The ST includes Safety Boots/SMART Glasses/SMART Helmet/SMART Vests/SMART PPE/SMART Watch, Mobile Apps, Building Information Modelling (BIM), Virtual Reality/Augmented Reality (VR/AR), Drones/Unmanned Aerial Vehicles and Wearable Technology/Mobile Sensors help mitigate the risk posed by “Fatal five”. However, other factors within the scope of ST, such as Weather Conditions, Vibrations, Violence, Disease and illness, Fire and Explosion and Over Exertion, are yet to be adopted in the field.

SLR methodology limitations of not obtaining the most updated field knowledge are critical and are offset by choosing 72% of H&S and 92% of SM review literature post-2017. Limitations to capturing articles because of the restriction of database access: only English language search and journals that are not a part of the databases selected are acknowledged. However, key database search that recognizes rigorous peer-reviewed articles offset these limitations. The researcher’s Bias is acknowledged.

This paper unravels the construction H&S factors and their interlinks with ST, which would aid industry understanding and focus on mitigating associated risks. The paper highlights the Fatal five and trivial 15, which would help better understand the causes of the H&S risks. Further, the paper discusses ST’s connectivity, which would aid the organization’s overall H&S management. The practical and theoretical implications include a better understanding of all factors that affect H&S and ST available to help mitigate concerns. The operating managers could use the ST to reduce H&S risks at every construction process stage. This paper on H&S and ST and relationships can theorize that the construction industry is more likely to identify clear root causes of H&S and ST usage than previously. The theoretical implications include enhanced understanding for academics on H&S factors, ST and gaps in ST concerning H&S, which can be expanded to provide new insights into existing knowledge.

This paper highlights all factors affecting H&S and ST that help mitigate associated risks and identifies the “Fatal five” factors. The paper is the first to highlight the factors affecting H&S combined with ST in use and their interactions. The paper also identified factors within the ST scope that are yet to be explored.