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This article employs interpretive conceptual analysis to provide a coherent research philosophy and practical insights for conjunctural analysis as a Marxist alternative to traditional case study methods. How can Gramsci’s writings inform our understanding of research philosophy? How does this philosophy shape his own method as applied to the case of the French Revolution?

Gramsci’s methodology is based on a dynamic and agentive understanding of what he calls “organized matter,” which is supplemented with a historicist epistemology. His philosophy brings to the fore the notion of “reciprocity” rather than mere causation and prioritizes the study of “regularities,” as opposed to fixed and universal laws. It incorporates both structural forces and human agency as valid sources of knowledge.

Using the French Revolution as a case study, Gramsci applies these principles to conjunctural analysis by examining socioeconomic convulsions as pivotal moments that elucidate the interaction between organic movements – indicative of profound, long-term structural changes such as the ascent of the bourgeoisie, the consolidation of their political power, industrialization, capitalist development and the emergence of the modern nation-state – and conjunctural periods, which are triggered by immediate, specific events precipitating these extensive structural transformations.

This article fills an important gap in the literature, considering that previous research has not systematically addressed Gramsci’s contributions to research philosophy and his study of the French Revolution using conjunctural analysis.

The purpose of this study is to revisit the conventional wisdom about a key contribution [i.e. strengths, weaknesses, opportunities, threats (SWOT) analysis] in the field of strategic management. The societal context and the role of academics, consultants and executives is taken into account in the emergence of SWOT analysis during the 1960–1980 period as a pivotal development within the broader context of the satisfactory, opportunities, faults, threats (SOFT) approach. The authors report on both the content and the approach, so that other scholars seeking to invigorate indigenous theories and/or underreported strategy practices will thrive.

Applying a historiographic approach, the authors introduce an evidence-based methodology for interpreting historical sources. This methodology incorporates source criticism, triangulation and hermeneutical interpretation, drawing upon insights from robust evidence through three iterative stages.

The underreporting of the SOFT approach/SWOT analysis can be attributed to several factors, including strategy tools being integrated into planning frameworks rather than being published as standalone materials; restricted circulation of crucial long-range planning service/theory and practice of planning reports due to copyright limitations; restricted access to the Stanford Research Institute Planning Library in California; and the enduring popularity of SOFT and SWOT variations, driven in part by their memorable acronyms.

In the spirit of a renaissance in strategic planning research, the authors unveil novel theoretical and social connections in the emergence of SWOT analysis by combining evidence from both theory and practice and delving into previously unexplored areas.

Caution is advised for scholars who examine the discrete time frame of 1960–1980 through mere bibliometric techniques. This study underscores the risks associated with gathering incomplete and/or inaccurate data, emphasizing the importance of triangulating evidence beyond scholarly databases. The paradigm shift of strategic management research due to the advent of large language models poses new challenges and the risk of conserving and perpetuating academic urban legends, myths and lies if training data is not adequately curated.

We investigate how green transformational leadership (GTL) influences green innovative service behavior (GISB), particularly in the hospitality sector, which faces significant environmental challenges. Drawing from social identity theory (SIT), we introduce green organizational identity (GOI) as a mediating mechanism through which GTL fosters GISB. Furthermore, we propose a moderated mediation model whereby a green knowledge-sharing climate (GKSC) serves as a first-stage moderator to further understand how and when GTL fosters GISB through GOI.

We employed a multi-study design (i.e. two independent studies across China) to test the hypothesized relationships. Study 1 involved full-time employees from the service industry in China, including healthcare, telecommunication, and insurance sectors (N = 313). Study 2 employed a time-lagged dyadic design, collecting responses from employees and their managers at three different time points in the hospitality sector (N = 419).

In Study 1, the simple mediation results demonstrate that GTL positively influences GISB through the mediating role of GOI. Moreover, in Study 2, the moderating effect of GKSC was supported, showing that in organizations with strong green knowledge-sharing climate, the indirect effect of GTL on GISB via GOI is amplified.

In our work, we address a critical gap in the literature by identifying both the mechanisms and contextual factors that explain how GTL influences GISB. By introducing GOI as a mediator and GKSC as a first-stage moderator, the study advances understanding of how leadership, organizational identity, and a green-supportive climate interact to promote eco-friendly innovation in service organizations. This contributes both theoretically and practically to the development of effective strategies for advancing green initiatives in the service sector.

The Q method is an inherently mixed-method approach suitable for tackling issues regarding theory, conceptualization and operationalization in the social sciences. Nevertheless, the application of this method in organizational behavior (OB) studies is still limited. This paper aims to delineate to what extent, regarding what topics, and in what ways the Q method has been applied in OB studies. Moreover, it aims to systematically explore the strengths and weaknesses of this method for the OB field.

We present a systematic literature review of 47 studies employing the Q method in OB research.

There is an upward trend in the application of Q in OB research. The studies in our sample address the following OB topics: Human resource management (HRM) (14), leadership (10), group decision-making (6), collaboration (4), culture (9) and organizational change and development (4). We describe how Q is used in a wide variety of ways.

This study shows how performance-oriented organizations can benefit from the Q method as a managerial diagnostic and intervention tool in organizational change and development and in human resources management.

To the best of the authors’ knowledge, this is the first systematic literature review on the Q method that spans the field of organizational behavior across topics and research levels, including the individual, team and organizational levels.

Spirituality serves as an ethical benchmark for shaping human and brand identity. Only a few studies have recently attempted to examine the impact of spiritual attributes on customer behavior. This study extends the current literature and aims to develop a research model to investigate spiritual brand attributes toward customers’ behavior. The study employs the stimulus–organism–response (SOR) model as a theoretical signpost to construct the research model. Driven by this chapter, future research opportunities are presented, and the opportunity for empirical research is also illustrated.

The Philippines has a long history of scientific and technological development from pre-colonial times through Spanish and American rule, marked by periods of both progress and neglect. In response to the growing importance of science and technology (S&T), the country established the National Science Development Board (NSDB) in 1958, which evolved into the Department of Science and Technology (DOST) in 1987. This transition facilitated significant advancements in research and technology through substantial investments. Despite these efforts and progress, challenges such as inadequate infrastructure, limited funding and insufficient human resources continue to hinder the sector’s growth and global competitiveness The purpose of this study is to analyze the evolution of S&T policies in the Philippines, assess innovation and research outputs, and identify key growth areas to provide insights that can guide policymakers in enhancing the country’s global competitiveness

This review analyzed available literature, government reports, policy documents and data from the Global Innovation Index (GII) and SCImago Journal and Country Ranking (SJR) to trace the evolution of S&T policies in the Philippines, identify growth areas and assess innovation and research outputs, providing insights to guide policymakers in enhancing the country’s global competitiveness.

The study highlights the challenges that remain in infrastructure, funding and human resources despite significant investments in S&T to enhance global competitiveness. The scarcity of skilled professionals such as scientists, researchers and engineers was particularly concerning, emphasizing the need for increased investment in education and training programs. It also underscored the importance of sustained support, funding and collaborations between government, academia and industry innovation, technological progress and sustainable growth in the global S&T sector.

The review provides a roadmap for advancing the Philippines’ S&T sector, emphasizing the need to overcome ongoing challenges. To fully realize its potential, the country should boost R&D investment, improve science education and strengthen the innovation ecosystem. Collaboration among policymakers, industry leaders and academic institutions is essential to build on past successes and develop a more dynamic and resilient S&T landscape for the future.

Leadership is key to building a culture of continuous learning within organizations. This study aims to explore the pivotal role of leadership in creating a culture of constant learning within organizations by bibliometric and content analysis. It also introduces propositions and frameworks that emphasize the importance of fostering a growth mindset, encouraging knowledge sharing, promoting learning agility and leveraging technology to support lifelong development.

Using data from the Web of Science Core Collection, the author performed a complete analysis of publication features, collaboration networks and keywords in the field using VOSviewer software. Furthermore, drawing on social cognitive theory, this paper also presents propositions that integrate key concepts and strategies for fostering a culture of learning.

The data shows a large increase in publications on leadership and organizational learning, particularly since 2000, indicating an increasing interest and importance in this field. The author proposes leaders who demonstrate a commitment to continuous improvement and invest in learning resources empower their teams to embrace new challenges and explore innovative solutions. By fostering a culture of learning, organizations can enhance employee engagement, foster creativity and innovation and adapt more effectively to changing market dynamics.

This study offers a unique perspective on the role of leadership in driving learning and development initiatives. By implementing the principles, organizations can create a competitive advantage by cultivating a workforce that is agile, resilient and equipped to thrive in an ever-changing world.

Most of the cultural tourism experiences of the modern world depends on staged authenticity or re-creation of cultural traditions. Research works have proved the importance of authenticity in tourism that is an increasingly sought product element generating positive memories for the guests. This phenomenon has created an imbalance between the supply and demand of “truly” authentic experiences of the host culture. “Stay like a local” was recognized as a key trend among a type of “hard core cultural tourists” that can offer perception with the aim of converting travelers into “more rounded human beings. This chapter intends to analyze the authenticity elements of village life-based tourism products of Sri Lanka and the products are classified in to five categories. A case study was conducted on Blue Mountains View; a farm based-home stay in Dambulla that is rated over well reputed luxury hotels of the area in Booking.com, in order to examine correlation between the authenticity and tourist satisfaction using thematic analysis of the reviews by the tourists. It was found that higher level of authentic family-oriented, meaningful encounter with hosts and engaging village life experience for European tourists as the overall reason for the higher level of tourists” satisfaction. The product reflects most features of the “community-driven slow cultural tourism” with main authentic elements of “stay like a family member at home,” unique location and view, delicious authentic local food, friendliness of the host and genuine hospitality causing to the satisfaction.

This study, drawing on the attribution, attachment, and regret theories, examined the predictors of brand love. It also aimed to assess the mediating role of brand authenticity dimensions, i.e. brand continuity, brand credibility and brand naturalness, on the relationship between customer perception of hotel corporate social responsibility (CSR) initiatives and brand love. The moderating role of alternative attractiveness was also evaluated in relation to customer perception of hotel CSR initiatives and brand authenticity dimensions.

The authors surveyed customers from hotels in different cities in Pakistan. To test the theoretical framework, partial least square-based structural equation modeling was used.

The results confirm customer perception of hotel CSR initiatives as a predictor of brand love. The partial mediating role of brand naturalness and brand credibility was found between customer perception of hotel CSR initiatives and brand love, and no mediation of brand continuity was found. Alternative attractiveness negatively moderated the link between customer perception of hotel CSR initiatives, brand credibility and brand naturalness. However, alternative attractiveness did not moderate the relationship between customer perception of hotel CSR initiatives and brand continuity.

Hospitality practitioners can enhance brand love by strategically communicating CSR initiatives to customers, prioritizing brand credibility and brand naturalness and considering the role of attractive alternatives. This knowledge empowers practitioners to make informed decisions that can significantly impact their brand’s success.

This is the first study to explore the moderating role of alternative attractiveness on the relationship between customer perception of hotel CSR initiatives and brand authenticity dimensions. Equally, it is the first to investigate the mediating role of brand authenticity dimensions on the relationship between customer perception of hotel CSR initiatives and brand love.