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The environmental dimension of sustainable tourism (ST) has become more important than its economic and social dimension in time. In addition, with the increase in the importance given to the environment in destinations, it has been seen as a necessity to measure the environmental attitudes of the local people, as well as their ecological awareness and environmentally friendly tourism behaviors. Therefore, it is aimed to detect the effects of local people's environmental attitudes and their ecological awareness on environmentally friendly tourism behavior within the context of ST. In line with the determined purpose, a field study was conducted in Nevşehir/Türkiye, known as the core Cappadocia, and data were collected from 404 people through questionnaires utilizing the convenience sampling method. Path analysis was performed to detect the effects between the related variables. The research found that environmental attitudes and ecological awareness have a significant positive effect on environmentally friendly tourism behavior. In summary, it was detected that the positive environmental attitude and the high level of ecological awareness of the local people in the Cappadocia Region significantly affect their tendency to exhibit environmentally friendly tourism behavior.