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Branding in the labor market is an important issue due to the growing importance of brand. This study aimed to analyze the term of trust in the employee- and employer-based brand equity for gray-, blue-, and white-collar workers using bibliometric analysis. The study design included the formulation of three research questions. Bibliometric data comprised 205 employee-based brand equity publications and 40 employer-based brand equity publications from the Scopus database. The analysis involved quantitative measures such as the number of publications and citations as well as the frequency of source types, authors, and countries. VOSviewer software mapped the co-occurrence of keywords in employee- and employer-based brand equity publications. These mappings revealed eight clusters related to employee-based brand equity publications and four clusters in terms of employer-based brand equity publications. The issue of trust has been analyzed in publications on employee-based brand equity; no such studies have been noted for employer-based brand equity. Employee- and employer-based brand equity has not been analyzed for various collar workers.

This study aims to analyze the value of maslahah in impulse buying behavior by investigating the influence of free shipping, cashback and religiosity of Muslim e-wallet users in East Java, Indonesia. Impulse buying, which is prevalent post-COVID-19, accounts for 60%–65% of total shopping, in contrast to conventional shopping, which is only 35%–40%.

This study used a survey study aimed at Millennials and Generation Z. There were 236 respondents, but only 207 were valid and complete. In addition, this study used structural equation modeling-partial least square (SEM-PLS) to validate the hypothesis and evaluate the model. Additional tests were also carried out using multigroup analysis (MGA) to obtain results based on gender perspective.

Free shipping and cashback were shown to have a significant positive impact on impulse buying behavior. Contrary to the initial hypothesis, religiosity showed a significant positive influence on impulse buying. Therefore, consumption behavior should be evaluated using the concept of maslahah, which prioritizes fulfilling the most important needs. Responsible consumption for a Muslim should align with Islamic principles, which teach that wealth should be used for good things. While ideally, maslahah comes first, in a 5.0 society influenced by discounts and added incentives, impulse buying has become a normalized phenomenon. Regarding gender, differences show that men prioritize practical incentives, whereas women focus more on rational considerations and opportunities.

This study uses a sample of several e-wallet brands with the most users in Indonesia; the respondents come from Millennials and Generation Z who are on the island of Java, Indonesia. Thus, it needs to be considered for generalization purposes by adding other brands and respondents from areas outside Java.

The results of this study include implications regarding strengthening the value of religiosity and maslahat in impulse buying of goods.

In line with the results and analysis of this research, which provides a maslahah perspective in the analysis and a gender perspective in the methodology. Thus, this can be recognized as a contribution of thought related to social implications.

This study explores impulse buying based on the gender of respondents, which is not often found in previous research.

This paper aims to examine how the number of short videos posted and the number of influencers employed, two important strategies in short video marketing, affect consumer behavior and how price discounts moderate the effects of influencer endorsement on consumer browsing and purchasing behavior.

Drawing on the literature on influencer endorsement, this study used an ordinary least square model to empirically examine the two effects of endorsement strategies in increasing product traffic and sales for consumers at a short video app, Douyin (TikTok).

The results show that the number of short video ads produces the classic inverted U-shape for traffic and sales, and both effects were strengthened under a high discount condition. Whereas the number of influencers has a positive effect on traffic but produces an inverted U-shape for sales, both effects were undermined under a high discount condition.

This study is the first to explore the two distinct effects (repetition effect and diffusion effect) of influencer endorsement on browsing and purchasing behavior and theorize about the moderate effects of discounts on these effects.

This study aims to investigate a possible transmission mechanism by which the coming of financial technology (FinTech) lending can contribute to enhance the competitiveness of commercial banks and considered to affect banks’ efficiency. In addition, this study also identifies the different responses among bank groups (based on their size, type and ownership) and the joint impact of COVID-19 on the FinTech lending-competition-efficiency nexus.

Using an unbalanced panel data set of 118 commercial banks in Indonesia over the period 2018–2022, static panel (fixed and random effect model) and 2SLS/IV data analysis were used to accommodate possibility of endogeneity problem.

The results, using the stochastic frontier analysis for cost efficiency, show that higher competition leads to cost efficiency, providing evidence to support the quiet life hypothesis. However, the emergence of FinTech lending enhanced bank competitiveness, reducing the cost efficiency of Indonesian commercial banks. The negative relationship between the FinTech lending expansion and the level of cost efficiency supports this finding. Furthermore, different responses were found to the impact of FinTech lending on bank efficiency among different bank groupings. The banks were found to be less efficient in the COVID-19 period due to the coming of FinTech lending. This study signals stakeholders, especially Indonesian commercial banks, to anticipate the impact of higher competition created by FinTech lenders, which leads to bank inefficiencies. Other variables, such as asset growth, profitability and liquidity, positively impact cost efficiency, while the nonperforming loan negatively affects cost efficiency. Finally, a higher bank credit growth and lower inflation rate boost cost efficiency.

This study highlights some policy recommendations for commercial banks to be aware of the coming of FinTech lenders since they moderate the competition-efficiency nexus by reducing the efficiency level. Hence, the government should create a more collaborative ecosystem between banks and Fintech lending and provide legal authority for the FinTech industry to support the acceleration of digital transformation in the Indonesian banking industry.

This study will contribute to the literature by carrying out the transmission from the emergence of FinTech lending to bank efficiency, which includes the moderating role of FinTech lending development on the competition-efficiency nexus in banking.

This study aims to investigate the interrelationship among consumers, celebrities and brands within social media environments. It proposes a theoretical framework based on an integrative approach that combines parasocial relationship theory and the meaning transfer model.

This study collected data from 342 Generation Z fans, and structural equation modeling was used for the analysis.

The results revealed that social media use strongly affects celebrity worship, but its impacts on brand love and online brand advocacy are weak. Celebrity worship significantly influences brand love; however, the relationship with online brand advocacy is nonsignificant, highlighting the crucial mediating role of brand love. The mediating effects of celebrity worship and brand love significantly strengthened the relationship between social media use and online brand advocacy.

By using an integrative approach, this study advances the understanding of the dynamics of consumer–brand relationships, revealing the serial mediating path that highlights the roles of celebrity worship and brand love.

The purpose of this study was to evaluate the environmental footprint of a university of applied sciences in 2019 and 2020, including the effects of the lockdown periods. The study identified the main sources of emissions and assessed the pandemic-related effects.

Using the life cycle assessment methodology, this study analysed the university’s direct and indirect emissions during a regular year of operation (2019) and compared them with those generated during the lockdown periods in 2020. For the activity areas mobility, energy, waste, IT and paper, gastronomy and water, specific, primary bottom-up inventory data were gathered before and during the pandemic. The data were assessed with 15 environmental impact assessment methods of the environmental footprint framework.

The results of a regular year of operation (2019) depicted that student and employee commuting and business travel contributed with 86% largely to the total global warming potential of 2,572 t CO₂-eq. The pandemic-induced changes in commuting and business travel resulted in a 60% reduction, leading to a drop to 1,075 t CO₂-eq (2020). In contrast, the environmental footprint due to energy consumption remained almost on the same level, irrespective of the absences on-site in 2020.

This study has the potential to shape post-pandemic environmental efforts and policies in higher education institutions and contribute to a much-needed baseline against which mitigation efforts can be compared with. Unlike other studies, this study goes beyond the carbon footprint, expanding the discussion to additional environmental and human health impact categories by applying the environmental footprint framework.

This paper aims to propose the sensory stimulation spillover effect phenomenon, defined as the process by which sensory stimulation in one area generates positive impressions and favorably impacts opinions in other areas. Specifically, this paper demonstrates that the spillover effect of sensory priming via an advertised brand impacts the viewer’s self-brand connections (the mental representation of a brand connected to an individual’s self-concept), brand attitude and brand purchase intention.

Across six experiments, 883 participants considered advertised brands from diverse product categories (food snacks, electronics and detergent). The multisensory prime in Studies 1–3 uses positively valenced sensory imagery and text, whereas the multisensory prime in Studies 4–6 is a sensory imaging task. Studies 1–4 examine the spillover effect of the multisensory prime on consumers’ self-brand connections, as well as downstream brand-related variables. Studies 5 and 6, respectively, examined the moderating roles of advertising appeal, regulatory focus (promotion vs prevention) and cognitive versus affective tone.

Results provide robust evidence of the proposed sensory stimulation spillover effect. Sensory priming strengthens self-brand connections and positively impacts brand attitude and purchase intention; self-brand connections mediate the relationship between a multisensory prime and brand attitude and purchase intention. The sensory stimulation spillover effect is stronger when advertisements have a promotion (vs prevention) focus and particularly for participants with a stronger intrinsic promotion (vs prevention) orientation, as well as for advertisements with an affective (vs a cognitive) tone.

The authors manipulated sensory stimulation using visual images and text as well as using a multisensory-imaging task. Future work can explore the use of actual sensory stimulation, and retail spaces or public venues may provide opportunities for field experiments to study sensory stimulation in situ.

The research focuses on spillover effects in an advertising context with broader implications for consumers’ in-store shopping experiences based on multisensory store architecture and atmospherics, as well as online shopping that is impacted by multisensory information.

This paper introduces the phenomenon of sensory stimulation spillover effect, the process by which sensory stimulation in one area generates positive impressions and favorably impacts opinions in other areas and demonstrates that multisensory priming strengthens self-brand connections and downstream brand-related variables, with self-brand connections as the mediator. The results are robust across multiple product categories and are contingent upon the type of advertising appeal. The research focuses on spillover effects in an advertising context with broader implications for consumers’ in-store shopping experiences based on multisensory store architecture and atmospherics, as well as online shopping which is impacted by multisensory information.

The extensive brand associations research lacks organisation when it comes to the used information cues. This paper aims to systematically map and categorise the brand knowledge associations’ components and develop a typology applicable to any brand.

Using the restaurant and hotel industries in four different European cultural clusters as contexts, this work uses well-established systematic qualitative analysis approaches to categorise, code and model pictorial content in two studies. A four-stage sampling process identified Instagram brand-posted signals (photos), 243 from 26 restaurants in Madrid, Paris and Rome for study one and 390 from 29 hotels in Moscow, Berlin and Stockholm for study two. Adhering to relevant guidelines, the manual coding procedures progressed from 246 for restaurants and 231 for hotels initially generated free information coding inductive codes to a theory-informed categorisation. Quantitative analysis complemented the qualitative analysis, revealing the information cues relative utilisation.

For both studies, the analysis produced a typology consisting of two high-level and five lower-level brand knowledge association categories, namely: (a) brand characteristics consisting of the brand as a symbol, the brand as a product and the brand as a person, and (b) brand imagery consisting of user imagery and experience imagery. The five lower-level categories comprise of sub-categories and dimensions, providing a more comprehensive understanding of the brand associations conceptual structure relevant to brands operating in any industry.

Researchers can use this typology to holistically encapsulate brand associations or design projects aiming to deepen brand knowledge association aspects/dimensions understanding.

Managers can use this typology to portray brands. Some of the identified lower-level categories and/or sub-categories and dimensions are likely to need customisation to fit specific contexts.

The suggested categorisation offers a solid, comprehensive framework for effectively categorising and coding brand knowledge associations and proposes a new theory in the form of a typology.

This study estimates the impact of growth transmitted from a near economic center (NEC) to neighboring countries in boosting the growth of Asian countries.

This study constructs the NEC of a country and combines it with the Penn World Tables database. The study estimates the impact of NEC on the economic growth of Asian countries over the period 1950–2019. The study also identifies the factors that boost the delivery of neighboring effects.

Estimation results show that a country’s output growth increases by about 0.14% when NEC’s output growth increases by 1%.

This study suggests that Asian growth benefited from a developed country that transmits economic prosperity to neighboring countries.

This study suggests that a country should have a good economic relationship with neighboring countries to boost economic growth.

This study contributes to the existing literature as follows: First, this is the first study that investigated spatial externality in growth between neighboring countries in Asia. Secondly, this study empirically tests the flying geese model in Asian growth. Thirdly, the study investigates the factors that facilitate growth spillover between countries.

With increasing concern about the negative effects of corporate hypocrisy on brand management, this study aims to investigate how corporate hypocrisy prompts customers to engage in vindictive behavior. It examines the moderating role of self-construal to determine how vindictive customer behavior varies based on individuals’ dispositional characteristics.

Data were collected through a two-wave online survey involving 346 bank customers. The mediating role of customer cynicism between corporate hypocrisy and vindictive customer behavior, as well as the moderating role of self-construal, was analyzed using the PROCESS macro in Mplus.

Customer cynicism mediates the relationship between corporate hypocrisy and two types of vindictive customer behavior: desire for revenge and aggressive customer behavior. Furthermore, customers with independent self-construal exhibit lower levels of cynicism and, consequently, weaker vindictive behaviors, while those with interdependent self-construal exhibit higher levels of cynicism and stronger vindictive behaviors.

Marketing managers should ensure consistent communication to address discrepancies in a firm’s behavior. By introducing self-construal as a moderator, this research provides a nuanced understanding of how individual differences shape customers’ negative reactions to corporate hypocrisy, offering insights into customer segmentation and branding strategies.

By investigating why corporate hypocrisy triggers vengeful behavior among customers, this research contributes to the literature on corporate hypocrisy. Additionally, it provides a novel contribution by highlighting that customers’ traits, such as self-construal, play a significant role in shaping their responses to corporate hypocrisy.