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1 – 10 of 18Jiang Jiang, Eldon Y. Li and Li Tang
Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more…
Abstract
Purpose
Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more effective marketing strategies. However, existing studies have inconsistent conclusions on the trust mechanism in the sharing economy. Therefore, this study aims to investigate the antecedents and consequences of different dimensions of trust (trust in platform and trust in peers) in the sharing economy.
Design/methodology/approach
First, we conducted a meta-analysis of 57 related articles. We tested 13 antecedents of trust in platform (e.g. economic benefits, enjoyment, and information quality) and eight antecedents of trust in peers (e.g. offline service quality and providers’ reputation), as well as their consequences. Then, we conducted subgroup analyses to test the moderating effects of economic development level (Developed vs Developing), gender (Female-dominant vs Male-dominant), platform type (Accommodation vs Transportation), role type (Obtainers vs Providers), and uncertainty avoidance (Strong vs Weak).
Findings
The results confirm that all antecedents and consequences significantly affect trust in platform or peers to varying degrees. Moreover, trust in platform greatly enhances trust in peers. Besides, the results of the moderating effect analyses demonstrate the variability of antecedents and consequences of trust under different subgroups.
Originality/value
This paper provides a clear and holistic view of the trust mechanism in the sharing economy from an object-based trust perspective. The findings may offer insights into trust-building in the sharing economy.
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Yeyi Liu, Tobias Johannes Hubert Mayerhofer, André Marchand, Thomas Foscht, Martin Paul Fritze and Andreas Benedikt Eisingerich
This study aims to explore the extent to which customer orientation and creative benefits offered by a firm may weaken rather than strengthen customer engagement. In doing so, it…
Abstract
Purpose
This study aims to explore the extent to which customer orientation and creative benefits offered by a firm may weaken rather than strengthen customer engagement. In doing so, it sheds new light on how customer orientation and creative benefits may facilitate rather than hinder engagement by customers.
Design/methodology/approach
A field study provides a test of the proposed effects in a hedonic consumption setting with 1,703 customers of an online dating service. Furthermore, an experimental study with 277 executives in a functional consumption setting (new mobile app) helps affirm the robustness of the field study findings.
Findings
This research theorizes and examines how communal relationship norms between customers and a firm, along with customers’ psychological empowerment, mediate the effect of customer orientation and creative benefits on customer engagement. A provocative finding of the study is that communal relationship norms help boost, whereas psychological empowerment reduces, the effects of both customer orientation and creative benefits on customer engagement.
Research limitations/implications
The research examines different relationship norms and how they can become integral to customer–company relationships; this perspective helps reveal the underlying dynamics. It contributes to the literature on customer engagement by theorizing and demonstrating the link between customer orientation and customer engagement, two central constructs in the marketing literature. It theorizes and demonstrates that providing creative benefits brings about a direct competitive advantage for the product itself, and acts as a significant variable that explains the company−customer relationship.
Practical implications
The findings highlight the advantages and challenges associated with encouraging customer engagement. First, they suggest that companies emphasize their customer orientation and creative benefits. Second, managers should try to minimize the possible process of raising customers’ psychological empowerment while maximizing the impact of communal relationship norms.
Originality/value
This study identifies psychological empowerment as a key reason customer-oriented companies that provide creative benefits still struggle to engage their customers. It also suggests viable tactics to overcome barriers to enhanced customer engagement, such as by minimizing the effects of customers’ psychological empowerment while maximizing the impact of their perceived communal relationship norms.
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Wiyata Wiyata, Nur Adilah Md Zain, Muhammad Aliff Asyraff, Faiz Izwan Anuar and Mohd Hafiz Hanafiah
This study aims to empirical tests an integrated framework of third-party travel apps usage antecedents (system quality, information quality, service quality and user engagement…
Abstract
Purpose
This study aims to empirical tests an integrated framework of third-party travel apps usage antecedents (system quality, information quality, service quality and user engagement) and its consequences (satisfaction, apps love and behavioral intentions).
Design/methodology/approach
A quantitative research design was used, purposively interviewing 551 users of predetermined third-party travel apps. The data was analyzed using partial least squares-structural equation modeling.
Findings
The study found that system quality did not significantly impact user engagement, suggesting that users may prioritize content and service over technical features. Both information quality and service quality were positively linked to user engagement, confirming that users are more engaged when app content is relevant and service is adequate. Additionally, higher user engagement led to greater app satisfaction and love, positively influencing users’ behavioral intentions, such as continued use and recommendations.
Practical implications
The results highlight the importance of content and service quality over system features in driving user engagement with smartphone apps. This suggests developers should focus on delivering high-quality information and excellent service to foster user satisfaction and emotional attachment to the app.
Originality/value
The study suggests a shift in focus from technical features to content relevance and service effectiveness, highlighting that users may prioritize these aspects over technical aspects when engaging with an app. This could challenge conventional assumptions about the importance of system quality in user engagement.
研究目的
本研究实证测试了一个综合框架, 分析第三方旅行应用使用的前因(系统质量、信息质量、服务质量和用户参与)及其后果(满意度、应用依赖和行为意图)。
研究方法
采用定量研究设计, 有目的地访谈了551位预定的第三方旅行应用用户。数据通过偏最小二乘结构方程模型(PLS-SEM)进行分析。
研究发现
研究发现, 系统质量对用户参与没有显著影响, 表明用户可能更关注内容和服务而非技术特性。信息质量和服务质量均与用户参与呈正相关, 证实用户在应用内容相关性高且服务得当时更具参与度。此外, 更高的用户参与度提升了应用满意度和依赖性, 进而正向影响用户的行为意图, 如持续使用和推荐。
实践意义
结果强调了内容和服务质量在推动智能手机应用用户参与中的重要性, 相较于系统特性, 开发者应关注提供高质量信息和优质服务, 以提升用户满意度和对应用的情感依赖。
研究创新
本研究表明, 用户在应用使用中可能更关注内容的相关性和服务的有效性, 而非技术特性, 这挑战了系统质量对用户参与重要性的传统假设。
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Rehan Husain and Shalini Nath Tripathi
This study aims to delve into the cultural differences between developing and developed countries pertaining to the negative behavioral fallouts of adopting anthropomorphized…
Abstract
Purpose
This study aims to delve into the cultural differences between developing and developed countries pertaining to the negative behavioral fallouts of adopting anthropomorphized humanoids or robots. The underlying motivation (for the study) lies in the fact that these countries are at the vanguard of artificial intelligence development and deployment, albeit with varying levels of development and acceptance.
Design/methodology/approach
The research framework used in this study is guided by the computers as social actors framework, expectancy disconfirmation theory and is supported by the uncanny valley theory. The data was collected in two contexts using probabilistic sampling technique, N= = 782 (n1 = 393 respondents: developed country i.e. USA and n2 = 389 respondents: developing country i.e. India). The partial least square analysis was carried out for the proposed model’s validation and hypotheses testing.
Findings
This study shows that in developed countries, the consumers have high preinteraction expectations while they express comparatively more dark behavior than respondents from developing countries. Consumers in developed countries focus on anthropomorphic knowledge and design cues, while in developing countries, they pay attention to utility and functionality. Finally, the results also suggest that female respondents from developed countries exhibit more resilience toward anthropomorphized agents in adopting and expressing dark behavior.
Originality/value
The present research makes essential contributions to anthropomorphism literature. First, this study explored impact of the interaction effect on the dark side, a rather under-explored domain in regret literature. Second, this study provides evidence for cross-cultural variations pertaining to the dark side impacts. Finally, this study adds to impact of demographic variables, showing that gender played a significant role in moderating relationships in the proposed model.
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This research studies the influence and mechanism of rearing cost and endowment insurance on family fertility desire from the micro perspective.
Abstract
Purpose
This research studies the influence and mechanism of rearing cost and endowment insurance on family fertility desire from the micro perspective.
Design/methodology/approach
Through the construction of overlapping generations (OLG) model and on the basis of this research purpose, the research hypothesis proposed by the theoretical model is tested by using the data of China household tracking survey (CFPS).
Findings
(1) Endowment insurance has an inhibitory effect on family fertility desire. The marginal effects of participating in old-age insurance on total fertility desire and boy fertility desire are – 3.2% and – 3.6% respectively. (2) The cost of rearing has a significant negative impact on family fertility desire. (3) There is regional heterogeneity in the impact of endowment insurance and rearing cost on fertility desire. (4) There is no significant difference in the impact of endowment insurance on fertility desire between urban and rural areas.
Originality/value
This research tries to fill the gap existing in the international literature by analyzing the micro mechanism of the influence degree of upbringing cost on fertility desire by introducing the rearing cost and fertility rate into the OLG, providing a micro basis for relevant quantitative calculation.
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Michael Geiss and Johannes Westberg
This article argues that the potential of the vast amount of research, published each year in the history of education, remains untapped. Given the rapidly growing number of…
Abstract
Purpose
This article argues that the potential of the vast amount of research, published each year in the history of education, remains untapped. Given the rapidly growing number of academic publications in the field, there is a need for research that is based on articles, chapters and monographs already published. While analyses of existing research publications are widely used in other academic disciplines, such approaches remain under-utilized in the history of education.
Design/methodology/approach
The argument of this article is supported in three steps. Firstly, we distinguish between different forms of research using existing data and research publications, in particular secondary analyses, systematic literature reviews and meta-analyses. Due to the heterogeneous nature of research publications in educational history, this article argues for the method of qualitative meta-analysis. Secondly, we discuss the risks and methodological pitfalls of research using existing research publications, outlining possible areas of application and discuss examples of meta-analyses in educational history. Finally, the article explores the implications of an increased use of meta-analyses, especially for the editors of scientific journals.
Findings
This article provides an introduction to the main features of meta-analysis as applied in history of education. By promoting qualitative meta-analyses as original research, we argue that journals could help ensure that the potential for vibrant and highly productive research in the history of education is fully realized.
Originality/value
Despite that the use of published research is widely discussed in the behavioural and social sciences, there is a lack of reflection on how to use the knowledge produced in the history of education. By presenting qualitative meta-analysis, this article provides a starting point for such a discussion.
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Muhammad Ashraf Fauzi, Noor Saadiah Mohd Ali, Nazirah Mat Russ, Fazeeda Mohamad, Mohamed Battour and Nor Nadiha Mohd Zaki
This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities among…
Abstract
Purpose
This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities among the Muslim community have necessitated extensive and comprehensive halal certification, particularly in food and beverage products.
Design/methodology/approach
Through a science mapping approach, this study explores the knowledge structure based on past publications in food and beverages and its association with halal certification, logos and brands. Applying bibliographic coupling and co-word analysis, the present and future trends of halal certification in food and beverages are explored by presenting a network visualization to present the underlying themes and research streams.
Findings
The main finding from recent and emerging themes shows that the pivotal perspective is increasing consumers’ knowledge and awareness of halal-certified food products. Future trends stemming from the co-word analysis suggest the importance of exploring consumer halal food product determinants.
Originality/value
This study is relevant to stakeholders, scholars and practitioners, particularly in disseminating information and voice on the importance of halal-certified food products that are recognized as having better quality and contributing to environmental sustainability.
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Michael Christofi, Olga Kvasova and Elias Hadjielias
This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19…
Abstract
Purpose
This paper has a dual purpose. The first is to provide a thorough analysis of developments in international marketing in relation to the coronavirus disease 2019 (COVID-19) pandemic; the second is to capitalize on these developments to set an agenda for future research in the field of international marketing.
Design/methodology/approach
This paper zooms in on and reviews the 18 papers published in International Marketing Review’s (IMR) Special Issue on “Covid 19: advancing international marketing theory and guiding practice” (2023, volume 40, issue 5). It also integrates recent research at the intersection of international marketing and the COVID-19 pandemic.
Findings
The paper highlights five areas that embody significant contemporaneous changes brought about by the COVID-19 pandemic and affect international marketing practice. These include (1) shifts in consumer behavior, (2) digitalization and artificial intelligence, (3) disruptions in supply chains, (4) communication and corporate social responsibility (CSR), and (5) international dynamic marketing capabilities. In order to advance international marketing theory in relation to pandemics and other external crises, the paper establishes research directions for each of these areas.
Originality/value
The paper provides a novel and comprehensive categorization of fundamental shifts caused by the COVID-19 pandemic and lays out a research roadmap to advance research in the field of International Marketing (IM). Important implications for practice are also discussed.
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Valter Afonso Vieira, Diego Nogueira Rafael and Yi-Chun Ou
This meta-analytic study aims to generalize the impacts of three customer equity drivers (CEDs), including value equity (VE), brand equity (BE) and relationship equity (RE), on…
Abstract
Purpose
This meta-analytic study aims to generalize the impacts of three customer equity drivers (CEDs), including value equity (VE), brand equity (BE) and relationship equity (RE), on different customer metrics (e.g. loyalty, word of mouth [WoM] and satisfaction); examine the relative importance of CEDs on customer metrics; and explore boundary conditions, considering geographic and methodological characteristics.
Design/methodology/approach
This study used a meta-analytic approach, collected and coded 85 articles published between 2001 and 2022. After some exclusions, the authors used 272 observations (average of individuals’ sample M = 1,015, min = 10, max = 8,924).
Findings
The generalized effects of VE, BE, and RE on the selected customer metrics are positive. However, the importance of each CED differs for WoM and social equity. Between VE and BE, BE correlates more with WoM. RE correlates more with social equity than VE and BE That is, RE is effective in both WoM and social equity. In addition, the impacts of the CEDs on customer loyalty vary across multiple geographic and methodological characteristics. For example, the impacts of VE and RE on loyalty are stronger in more individualistic, more masculine, long-term orientation or more restraint cultures.
Research limitations/implications
While the authors examined VE, BE and RE as the most important marketing strategies, there might be other types of CEDs, such as interactions with others (e.g. employees and customers). Interactions with others at any touchpoints along the customer journey are important experiences (Lemon and Verhoef, 2016). Second, the authors limited the customer metrics to customer loyalty, WoM, customer satisfaction, customer trust and social equity.
Practical implications
The magnitudes of VE, BE and RE differ across the three customer metrics. Compared with VE, BE symbolizes customers’ identity, status and extended self, which motivates WoM. Compared with VE and BE, RE convinces customers of companies’ actions in social equity such as corporate social responsibilities.
Originality/value
The meta-analysis resolves the issue of inconsistent impacts of CEDs across studies. Moreover, including CEDs in a model provides insight into these strategies’ relative importance when considering different marketing objectives. Finally, this study enriches understanding of the boundary conditions on the CEDs–loyalty link.
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The study aims to build upon the Resource-based view of the firm (RBV) and Dynamic Capability Theory (DCT) to perform a meta-analysis on the eco-innovation/SMEs’ sustainable…
Abstract
Purpose
The study aims to build upon the Resource-based view of the firm (RBV) and Dynamic Capability Theory (DCT) to perform a meta-analysis on the eco-innovation/SMEs’ sustainable performance relationship.
Design/methodology/approach
Employing a psychometric meta-analytic approach with a random-effects model, the study examines a sample of 134,841 SMEs covering 99 studies and 233 study effects. Subgroup and meta-regression analysis were used to test the study`s hypotheses in Comprehensive Meta-Analysis (CMA) statistical software.
Findings
Results unveil that the average impact of eco-innovation on SMEs` sustainable performance is positively significant but moderate. Moreover, it was found that eco-process, eco-product, eco-organizational, and eco-marketing innovations positively influence SMEs’ sustainable performance, but the impact of eco-organizational innovation is the strongest. Findings further reveal that eco-innovation positively influences economic, social, and environmental performance, but its effect on social performance is the largest. Moreover, our findings reveal that contextual factors, including industry type, culture, industry intensity, global sustainable competitive index, and human development index, moderate the eco-innovation/SMEs’ sustainable performance relationship. Lastly, methodological factors, namely sampling technique, study type, and publication status, account for study-study variance.
Practical implications
Our findings imply that investing in eco-innovation is worthwhile for SMEs. Therefore, CEOs/managers of SMEs must adopt eco-innovation initiatives by establishing a sustainability vision, developing employee environmental development and training, building a stakeholder management system, and promoting employee engagement in sustainability activities.
Originality/value
The study develops a holistic conceptual framework to consolidate the distinct types of eco-innovation and their association with the sustainable performance of SMEs for the first time in this research stream, thereby resolving the anecdotal results and synthesizing the fragmented literature across culture, discipline, and contexts.
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