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This study examines the influence of restaurant location and innovative restaurant practices on the performance of restaurant. The study further explores the moderating role of innovative restaurant practices in the relationship between restaurant location and performance.

The study employs a cross-sectional survey design. Data were gathered via structured questionnaires from 281 restaurant managers in Tanzania. Confirmatory factor analysis (CFA) was employed to assess the validity of the measurement model, while hypotheses were tested with the PROCESS macro.

The results indicate that both restaurant location and innovative practices significantly influence restaurant performance. Moreover, the implementation of innovative practices not only directly enhances performance but also strengthens the positive effect of a location on performance. This highlights the critical role of innovation in optimizing the benefits of a strategic location.

Restaurant owners should carefully choose locations for their business to enhance performance. They should also prioritize innovation through unique menu items, technology and creative marketing strategies to enhance performance. Additionally, owners and managers should focus on integrating innovation with location strategy, as innovative practices strengthen the effect of location on overall restaurant performance.

This research contributes to the limited empirical evidence on the influence of location and innovative practices on restaurant performance. Additionally, the study adds to the existing literature by examining the moderating effect of innovative restaurant practices on the relationship between restaurant location and performance, an aspect not previously explored in prior research.

This study aims to explore the most salient contributors to residents' support for tourism. As such, the authors measure residents' fear and risk of coronavirus disease 2019 (COVID-19) and residents' animosity towards tourists as predictors of attitudinal, intentional and behavioural support for tourism in China, Malaysia, Kazakhstan and Iran.

An online survey of 1,318 respondents across four countries was conducted, with data analysed using structural equation modelling.

This study shows that residents' perceptions about tourism development vary in different countries based on the impact of COVID-19, even though some factors, such as perceived risk and fear of COVID-19, have a similar effect on residents' attitudes and intentions to support tourism.

Only residents from four countries participated due to the collaborative effort of researchers from these specific countries.

Insight into residents' perceptions and responses to COVID-19 can aid policymakers and managers in developing effective crisis recovery strategies.

The data from this study can serve as a foundation for future research to examine residents' attitudes and support towards tourism during the post-COVID-19 period.

Unlocking the unrevealing of residents' perceptions and coping mechanisms towards tourists during the pandemic, this research shines a light on their crucial role in the revival of the tourism industry. With an exclusive focus on residents' attitudes and behaviours, this study stands out amongst the few that delve into this crucial aspect of post-pandemic recovery.

The growing concern around sustainability highlights the need to change individual consumption behaviour. Using evolutionary theory, the purpose of this paper is to present a framework that demonstrates the process by which a consumer’s ultimate motives (thoughts, emotions, and perceptions that come from the evolutionary motives) impact sustainability campaign message persuasiveness (SCMP).

The framework was tested using partial least squares analysis with data from an online survey of 237 consumers.

Ultimate motives influence the SCMP through a mediating relationship, via a consumer’s sustainable consumption attitude and behaviour. The perceived sense of urgency around sustainability issues and the consumer’s connection to nature were also identified as key moderators that impact relationships between ultimate motives and consumers’ sustainability attitudes and behaviours.

Future research could explore the impact of other factors, such as values, social norms, culture and governmental regulations, on individuals’ reactions to sustainability marketing.

The findings indicate the importance for managers to grasp the multifaceted nature of ultimate motives. By heightening particular ultimate motives, marketers can steer individuals towards sustainable attitudes and behaviours, consequently increasing the probability of favourable reactions to sustainable consumption messages.

This study addressed the two main limitations of research into SCMP by providing a theoretical grounding and focusing on the drivers of consumer behaviour, instead of campaign messaging aspects (e.g. framing). The empirical analysis, including identifying interactions between ultimate motives, supports the use of evolutionary theory to explain SCMP.

This study explores evolving tourist preferences post-COVID-19, focusing on the growing demand for sustainable tourism. Using the X.0 wave/tomorrow age theory when X.0 = 5.0, it identifies transformative trends influencing the tourism industry's adaptation to new sustainability expectations.

A mixed-methods approach combines extensive surveys and interviews with diverse tourist profiles to examine behaviors and preferences. The seven pillars of sustainability (7PS) model frames the analysis.

Tourism is shifting toward sustainable practices, emphasizing cultural differences, environmental stewardship, social engagement, economic resilience, technological infrastructure, educational methods and political supports. The integration of X.0 wave theory with SME 5.0 concepts highlights the importance of responsible tourism aligned with evolving tourist expectations.

This study pioneers the application of the X.0 wave/tomorrow age theory to tourism, offering a novel framework for sustainable practices. It provides insights for making tourism resilient, ecologically sound and socially responsible, meeting post-pandemic visitor demands.

We investigated consumers’ environmental, social and local beliefs and their impact on attitudes, subjective norms and willingness to pay for sustainable coffee in the understudied context of Thailand.

The study is based on a survey of 253 Thai consumers, analysed through an extended model of the theory of planned behaviour (TPB).

The study validates the TPB model in the Thai demographic, finding a significant positive impact of environmental and local beliefs and subjective norms on willingness to pay for sustainable coffee. More importantly, it proposes an extended model of TPB, stressing the central role of “local beliefs” in sustainable consumption in a Global South context.

This study demonstrates the importance of “localness” in the practice of sustainable consumption in Thailand, namely the beliefs in the support for the local economy and prosperity for the local community. This expands our understanding of the heterogeneous meanings associated with the practice of sustainable consumption in a South-East Asian context.

This paper aims to systematically visualize the structure and trends from 2005 to 2021, which will help scholars gain a deeper appreciation for existing studies and grasp future research possibilities and directions.

The approach is bibliometric, using VOSviewer and CiteSpace to analyze 765 journal articles and reviews from the Web of Science (WoS) and Scopus databases over the past 16 years.

There is considerable interest in urban tourism destination image (U-TDI), partly because of the role of image in promoting the economic development of urban tourism and the associated benefits to stakeholders. Most research output concerns China, the USA, Spain and the United Kingdom (UK); research in the USA context has had a particularly wide range of influence. Highly cited journals play a crucial role, while subject structure, key articles and high-frequency keywords indicate popular topics, sub-themes and development trends. Drawing on these findings, the authors identify four topics that deserve further study.

This systematic review will enhance understanding of U-TDI research and inform future research directions as well as highlighting the need to explore destination image in greater depth, it guides policymakers in the tourism industry seeking to develop city image.

This study investigates the dual roles of emotion and cognition in shaping customer experiences within the hospitality sector, examining their distinct impacts on the formation of customer loyalty.

Employing a sequential exploratory mixed-method design, this research integrates qualitative interviews with eighteen hospitality managers and a quantitative survey involving 595 customers to develop and validate a new instrument measuring affective and cognitive experiential states for general hospitality consumers.

The study's results reveal that emotional experiences strongly correlate with affective loyalty, while cognitive experiences significantly influence cognitive loyalty. The study contributes to the existing literature by introducing a robust instrument that effectively captures the experiential dimensions, offering insights into customer loyalty formation.

The reliance on retrospective self-reporting in the quantitative phase may introduce recall bias, potentially limiting the precision of the findings. Future research should seek to mitigate this by employing real-time data capture methods.

The newly developed measurement tool presents a practical solution for industry professionals aiming to enhance customer experience management by focusing on both affective and cognitive aspects, thus facilitating targeted strategies to cultivate customer loyalty. The implications for service design suggest that both emotional and cognitive elements must be considered to optimize customer experiences and drive loyalty.

This work advances the theoretical understanding of customer experience by distinguishing between its affective and cognitive dimensions and their respective contributions to loyalty. It offers a validated empirical tool, setting a foundation for future investigations.

This study seeks to investigate how psychological capital (PsyCap), proactive personality and perceived organizational support (POS) influence organizational citizenship behavior (OCB) through the lens of meaning of work (MoW) within correctional institutions in the North Sumatra, Indonesia.

This study employed a quantitative approach involving 276 officers. Path analysis was conducted utilizing the partial least squares-structural equation modeling (PLS-SEM) technique.

The ten-hypotheses testing showed that one hypothesis is not supported, specifically the effect of proactive personality on OCB. However, the indirect effects of PsyCap, POS and proactive personality on OCB through MoW were successfully proven.

The results of this study both reinforce and provide insights into how the MoW can contribute to OCB, particularly within the context of densely populated correctional facilities. It aims to fill a significant gap in the current body of knowledge and enhance our understanding of the key factors that influence the behavior of correctional officers in a challenging and complex environment.

The main objective of this article is to visualize the structure and trends of pro-environmental behavior (PEB) between 1999 and 2023 through mapping and in-depth analysis. The aim is to analyze PEB, which has received considerable academic attention in recent years due to its key role in the conservation of the environment and the protection of local communities in tourist destinations. This paper provides an important summary of the recent research that has explored the role that tourists have in protecting the environment through PEB.

This study presents a visual analysis of 2005 scholarly articles between the years 1999 and 2023 related to PEB. Using the knowledge mapping based on VOSviewer it presents the current status of research, which includes the analysis of citation analysis, co-citation analysis, co-citation network and longitudinal analysis.

PEB is an emerging topic due to its relevance to protecting the environment in the context of travel. The citation and co-citation analysis show the relevance of the behavior of tourists with regard to protecting the environment. The co-word analysis highlights the current significance of research concerning green hotels and the destination image of environmentally responsible destinations.

This study sheds light on the current research progress of PEB in the context of tourism through a comprehensive analysis (citation, co-citation and co-word). In addition, we provide theories and factors that have been previously used to study PEB in the context of tourism. The findings contribute to a broad and diverse understanding of the concept of PEB, which can provide important insights for policymakers in formulating management strategies and policies aimed at reducing environmental impacts in destinations.

This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage.

Data were collected from 96 companies in the cosmetics and personal care industry in Malaysia, and the analysis was conducted using the partial least squares structural equation modeling approach.

The results indicate that demand conditions do not have a direct effect on competitive advantage in the halal cosmetics and personal care industry. However, government support programs, specifically regulatory and innovation programs, play a crucial mediating role between demand conditions and competitive advantage. This highlights the importance of both regulatory and innovation programs in shaping the halal market ecosystem.

The halal industry policy should prioritize innovation and regulatory programs to ensure that nonfood halal products, including beauty products, are evaluated not only based on ingredient content but also on broader aspects such as product effectiveness, quality, safety and affordability.

This study offers a unique perspective by highlighting the often-overlooked role of government support programs as key drivers in shaping the halal market ecosystem and enhancing competition in the halal cosmetics and personal care industry. While the government’s role is frequently neglected in market dynamics, this research emphasizes how government intervention, when implemented through effective policy, can significantly contribute to industry growth and competitiveness.