Search results

This research examines the effect of water conscientiousness (WC) on consumers' purchase intentions and behaviours towards sustainable apparel. Through this exploration, the research aims to show how consumers' awareness of water conservation connects with their purchase choices for sustainable apparel.

Drawing on the norm activation theory, this research developed a theoretical framework and tested it using structural equation modelling and mediation analysis. This research focuses on the unique context of Jordan, a region grappling with severe water scarcity. Data were collected using an online survey with 222 completed questionnaires retained for data analysis.

The results indicate that WC does not have a significant direct effect on purchase intentions of sustainable apparel (PISA). This finding challenges the assumption that conscientiousness towards water scarcity would drive prosocial behaviours such as purchasing sustainable apparel. However, the findings reveal a full mediation effect of perceived environmental apparel knowledge (PEAK) and perceived environmental concern (PEC) on the relationship between WC and PISA. Such a finding raises awareness of the need to develop consumers' PEAK and PEC by educating them on the importance of WC and the effect of the apparel industry on water preservation. A significant relationship exists between PISA and purchase behaviour of sustainable apparel (PBSA), affirming the role of intentions in driving sustainable purchase behaviours of consumers.

This study provides novel insights into the role of WC in facilitating PISA and PBSA by testing a theoretical model that incorporates various environmental factors. Likewise, it extends the geographical scope of sustainability research and underscores the importance of considering diverse environmental conditions when studying consumer behaviour. The findings provide insights for marketers and policymakers in water-scarce regions, enabling them to develop strategies to promote sustainable apparel consumption.

This paper aims to identify the success factors (SFs) for total quality management (TQM) implementation in automotive spare parts companies to improve their business performance. It also intends to rank these factors in a hierarchical structure in descending order of their criticality.

In this study, a significant number of automotive spare parts companies were extensively surveyed to ascertain the contributions made by various factors toward the successful deployment of TQM practices. The collective and individual evaluation and ranking of the SFs were determined using the analytical hierarchy process (AHP) approach to develop the framework based on the prioritisation of the identified SFs.

The findings of the study show that five success factors, namely, internal environment, top management involvement, process management, supplier management and external environment, were ranked as critical factors with a total weight of 49.2%. Nine success factors, namely, employee training, teamwork, customer satisfaction, continuous improvement, communications, using new technologies, zero-defect processes, employee empowerment and benchmarking, were ranked as important with a total weight of 39.1%. The last five success factors, namely, strategic planning, quality policy, employee satisfaction, self-assessment and cost of quality, were ranked as minor factors with a total weight of 11.7%.

The current study adds to the existing body of knowledge for scholars and practitioners of TQM by specifically focusing on identifying and categorising the critical SFs for TQM implementation. The 19 categorised critical SFs have been used to construct a framework for TQM implementation in the Palestinian automotive spare parts companies. Such a framework would offer a comprehensive overview of the SFs, their categories, significance and priorities within a TQM environment in the automotive spare parts companies.

The sustainable performance of manufacturing companies may commence with employees’ eco-friendly initiatives. The management is responsible for employee green initiatives, requiring the human resource department to develop and implement green strategies. Therefore, it is essential to investigate how green human resource management enhances sustainable performance among manufacturing personnel. This study aims to determine if the green knowledge management and green innovation of manufacturing employees serve as serial mediators in the relationship between green human resource management and sustainable performance. Additionally, if artificial intelligence facilitated the relationship between green human resource management, green knowledge management and sustainable performance.

The data were gathered from manufacturing firm managers and analyzed using partial least squares structural equation modeling.

The results indicated a notable and positive correlation between green human resource management and sustainable performance, green knowledge management and green innovation. Green knowledge management and green innovation exhibited significant positive correlations with sustainable performance. Additionally, green knowledge management and green innovation facilitated the connection between green human resource management and sustainable performance. This relationship was serially mediated by green knowledge management and green innovation. Furthermore, artificial intelligence moderated the relationship between green human resource management, green knowledge management and sustainable performance.

This study suggests that management can use study findings in decision-making to improve firms’ sustainable performance.

This study provides novel empirical evidence by investigating the mediation roles of green knowledge management and green innovation between green human resource management and sustainable performance through the lens of the natural resource orchestration theory.