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This study aims to understand how product attributes (object stimuli), social influences (social-psychological stimuli) and internal factors (internal stimuli) contribute to Chinese Generation Z’s purchase intentions (responses) for new Chinese style apparel (NCSA) through NCSA attitudes (cognitive state) and cultural pride (affective state) based on the stimulus-organism-response (S-O-R) model.

Data were collected from 989 respondents aged between 18 and 29 years through self-administrated questionnaires via a professional survey panel, Credamo, in China. Data were analyzed using structural equation modeling.

Results showed that among the seven stimuli, NCSA’s design, online social networking communities, cultural identity and personal norms significantly influenced Generation Z’s purchase intentions through both NCSA attitudes and cultural pride. Further, NCSA’s cultural connotations and celebrity influences elicited purchase intentions merely through the affective state – cultural pride. In contrast, NCSA’s functionality did not have a significant influence on NCSA attitudes and adversely affected cultural pride.

This study fills the research gap and extends the application of the S-O-R model within the NCSA context. The findings of this study shed light on the practical implications for marketers, brands and policymakers with regard to a better understanding of Chinese Generation Z’s NCSA consumption.

Higher education institutions must keep up to date with the changing needs and situations of students, addressing societal issues affecting young people’s lives and learning. Among the crises that higher education institutions in South Korea are facing, population decline and a lack of sustainable development present a significant threat to these institutions’ existence as well as student satisfaction and learning experience. By relying on a review of relevant literature, this chapter will discuss each of these challenges and potential solutions. We hope that our discussion of the challenges in South Korea will also highlight that many of the ‘crises’ for higher education and ways to tackle them can be both localised and globally applicable. What is significant here is that higher education has a key role to play in preparing the young generation of Koreans to embrace sustainability and to foster resilience in them – for preparedness for future crises. We propose that a focus on community identity strength and education for sustainable development (ESD) can work as a solution for improving students’ learning and global citizenship in these areas. Furthermore, we argue that this is especially important for preserving local and regional strengths and, ultimately, mutual development between the region and universities. Sustainable development depends on building a stronger and positive personal and collective identity, and students’ active participation in sustainable development transcends the localised challenges. Such outcomes are also important for the sustainable future of higher education in South Korea and continuous development in the higher education scholarship.

Owing to the significance of a healthy lifestyle, we investigate the antecedents of the healthy lifestyle of young consumers in Sri Lanka. 658 structured questionnaires were collected from young consumers in Sri Lanka as part of the survey procedure. The judgmental sampling method is used to choose the respondents. The analysis makes use of both descriptive and inferential statistics. The findings disclose a high degree of healthy lifestyle among young consumers in Sri Lanka. Further findings revealed that health consciousness, collective esteem, and neighborhood environment are the antecedents for a healthy lifestyle. As young consumers are more concerned about a healthy lifestyle, managers in certain industries such as food and beverages, hotels, and restaurants should adopt their products and services in line with a healthy lifestyle.

We test whether six individual components of corporate social responsibility (CSR) disclosures in the form of environmental, employee, anticorruption, non-governmental organizations (NGOs), health and human rights are converging (global), diverging (regional) or crossverging (hybrid) on a sample of 335 multinational enterprises (MNEs) from 31 countries from three regions of the world: Europe, Anglo-Saxon cluster and Asia and the emerging markets.

We use an analysis of variance (ANOVA) and multivariate analysis of covariance (MANCOVA) analysis to test for differences between the six components of CSR on a sample of 335 MNEs from 310 countries for three regions of the world.

The effect of one-way ANOVA was significant for each of the six dependent variables separately on the differences between MNEs from the three regions. Taken together clearly the MANCOVA analysis indicates that there are signs of crossvergence between MNEs from Asia and the emerging markets and those from the Anglo-Saxon and European subsamples due to the hybrid nature of the findings.

The results of the present study support the regional nature of CSR practices and disclosures and on many of the individual components CSR disclosures are a reflection of their home environments.

The study sheds light on the ongoing debate on whether CSR practices are converging, diverging or crossverging on a sample of 335 MNEs from the three regions of the world. Clear evidence of divergence was seen in that in all six dimensions of CSR, there were differences between MNEs from Europe and those from the Anglo-Saxon region reinforcing the implicit and explicit nature of the phenomena. There were significant differences between MNEs from Asia and emerging markets and Europe on four out of the six dimensions of CSR indicating mostly divergence. There were also significant differences between MNEs from Asia and emerging markets and those from the Anglo-Saxon region on three out of the six dimensions of CSR indicating the presence of divergence.

This study examines the role of meaningful work in mediating the relationship between employees’ perceptions of corporate social responsibility (CSR) and innovative behavior. This study further examines how co-worker support, both instrumental and emotional, moderates the meaningful work–innovative behavior relationship.

Utilizing survey data from 355 employees in South Korea with a two-wave longitudinal design, path modeling with the M-plus PROCESS macro was performed to analyze the mediation and second-stage moderated mediation effects.

The results showed that the relationship between employee CSR perceptions and innovative behavior was mediated by meaningful work. Co-worker instrumental support strengthened the meaningful work–innovative behavior relationship, whereas co-worker emotional support had no significant moderating effect. The three-way interaction analysis indicated that the meaningful work–innovative behavior relationship was weakest when co-worker instrumental support was low. Additionally, instrumental support by co-workers moderated the indirect effect of CSR perceptions on innovative behavior via meaningful work.

This research contributes to the literature on CSR perceptions and meaningful work. Our focus on meaningful work as a key psychological mechanism provides insights into how and why employee CSR perceptions promote desirable outcomes including innovative behavior, an underexplored yet important outcome. Furthermore, by identifying co-worker instrumental support as a significant boundary condition, this study contributes to a more nuanced understanding of the social context that promotes innovative behavior.

This chapter explores the strategic responsiveness of commodity multinationals operating in developing countries to the uncertainties raised by the emergent European Union (EU) sustainability regulation. The study applies deductive theory triangulation to derive five response propositions, subsequently contrasted with inductive insights from an exploratory single-case study. The research involves in-depth interviews with a mix of senior and middle management and numerous external stakeholders. Empirical findings are discussed through storytelling and retrospective sensemaking and cross-checked against corporate documents, archive material, and online articles for added validation. This chapter concludes that an authentic commitment to corporate social responsibility and creating shared value can enhance the multinational enterprise (MNE)’s resilience and responsiveness to regulatory uncertainty, especially when combined with early signal scanning and real options reasoning. Through varied, first-hand insights, the case study demonstrates the role of reputation, core values, and ethical leadership in support of effective stakeholder engagement capabilities and the MNE’s ability to develop viable collaborative solutions to uncertainties implied by evolving sustainability regulation and stakeholder expectations. Taking an evolutionary view, this chapter introduces a process perspective on sustainability transition, relevant to firms seeking a shift in focus from mere compliance toward strategic responsiveness founded on adaptability and renewal.

This study aims to examine the role of different forms of corporate social advocacy (CSA) in shaping individuals’ attitudinal and behavioral intentions towards companies taking their public stand on controversial socio-political issues. With an online experiment as the research method, this study tests whether depicting nonpolitical or political behaviors in CSA messages increases individuals’ positive behavioral intentions.

This study uses a single factor between subject online experiment. A total of 135 US young adults were recruited through a Qualtrics online panel. Three social media mockups were created to manipulate three levels of actions in CSA messages (no action, nonpolitical action and political action). Participants viewed one of those social media posts depicting presented actions to counter anti-LGBTQ + legislation in the USA and answered questions about values-driven motives behind CSA, brand preference and positive word-of-mouth (WOM) intention.

Participants displayed higher levels of brand preference when they viewed CSA messages depicting the company’s political action intended to repel anti-LGBTQ + legislation. Participants showed more positive WOM intentions towards the company when they perceived its political actions as more values-driven.

The findings of this study offer practical insights to companies when designing CSA messages and strategies. The results of this study indicate that the presence of political actions in CSA communication increases individuals’ positive behaviors towards companies. The results also suggest that depicting altruistic motives behind CSA leads individuals to talk about companies more in positive ways.

This study is one of the early studies investigating the impact of various forms of CSA on individuals’ attitudinal and behavioral intentions to companies practicing CSA. This study provides practical implications on how to effectively appeal individuals’ favorable attitudes and behaviors towards CSA. In particular, this research presents the importance of action aspects in individuals’ attitudes toward corporations’ CSA messages.

This study aims to operationalize consumer decision-making styles as higher-order constructs and investigates the influence of two distinct subdimensions of consumer vanity – namely, appearance vanity and achievement vanity – on consumer decision-making orientations (CDMO).

Using data from an online survey of 319 young adults, the authors construct a higher-order structural model capturing the following three orientations: social/conspicuous, utilitarian and undesirable. The partial least squares structural equation modeling approach was used to test the validity of the higher-order structural model and the hypothesized relationships.

Results, confirming the higher-order structure of consumer decision-making styles, highlight the distinctive impacts of the vanity dimensions on different CDMOs. Specifically, appearance vanity predominantly affects social and undesirable orientations, and achievement vanity influences utilitarian orientation.

While several theoretical classifications of consumer decision-making styles have been proposed in the past, none of the earlier studies leveraged those classifications as higher-order models. Addressing this literature gap, this study provides empirical evidence associating CDMOs with a specific consumer trait – vanity – thereby validating the higher-order nature of consumer decision-making styles.