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Article
Publication date: 27 January 2025

Yi Wu, Jiahui Wu and Yuanyuan Cai

This study aims to investigate whether brand positioning strategies influence individuals’ conformity in product choices and identifies the mediator and boundary condition of this…

42

Abstract

Purpose

This study aims to investigate whether brand positioning strategies influence individuals’ conformity in product choices and identifies the mediator and boundary condition of this relationship.

Design/methodology/approach

To test the hypotheses, three experiments were conducted, with data collected using an online platform.

Findings

The results indicate that local (vs global) brand positioning promotes consumers’ tendencies to conform in their product choice. Furthermore, this effect is sequentially driven by their perceived similarity with such positioning and the feeling of social connectedness. The influence of local (vs global) brand positioning on consumer conformity diminishes among consumers with a focus on similarity.

Originality/value

This study expands the consumer conformity literature by identifying a new antecedent of consumer conformity. It also introduces a novel downstream consequence of local (vs global) brand positioning on consumer behavior and provides a broader theoretical basis for understanding the psychological connotations underlying local (vs global) brands.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 31 March 2023

Madeeha Sultan, Ghulam Hussain, Wan Khairuzzaman Wan Ismail and Muhammad Amir Rashid

This study aims to examine the relationship between entrepreneurial leadership (EL) and new product development performance (NPDP) at the firm level (level 2) of analysis and…

410

Abstract

Purpose

This study aims to examine the relationship between entrepreneurial leadership (EL) and new product development performance (NPDP) at the firm level (level 2) of analysis and employee’s creativity (EC) at the cross level (level 1) of analysis. It also examines the serial mediations of (1) intrinsic motivation (IM)-EC and (2) creative self-efficacy (CSE)-EC on the relationship between EL and NPDP.

Design/methodology/approach

A systematic random sampling technique was used to collect data through self-administered surveys from leaders and employees of small and medium-sized enterprises (SMEs) in Pakistan’s IT sector. Analysis was conducted on net responses from 114 leaders and 476 employees.

Findings

The results revealed significant positive associations between EL and NPDP at the firm level of analysis and EC at the cross level of analysis. The results of the cross-level serial mediations show that (1) IM and EC, and (2) CSE and EC serially mediate the relationship between EL and NPDP.

Originality/value

This study is among the few to use the Coleman bathtub model to show top-down and bottom-up relationships. The study extends and complements the multilevel perspective on leadership and new product development research by simultaneously examining the relationships between EL and NPDP at the individual and firm levels.

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Article
Publication date: 17 September 2024

Feier Yan, Fujin Yi and Huang Chen

This study investigates the effect of education on crop insurance knowledge within the context of noncompliance experiences. In addition, the study delves into the role of…

159

Abstract

Purpose

This study investigates the effect of education on crop insurance knowledge within the context of noncompliance experiences. In addition, the study delves into the role of government endorsement in education, which is instructive for the implementation of future insurance promotions.

Design/methodology/approach

The study designs a randomized controlled trial (RCT) conducted in Jiangsu Province, China. A total of 518 sample farmers were randomly assigned to two experiments: The Education Experiment and the government’s Endorsement Experiment, respectively. After conducting a set of rigorous exogeneity tests, econometric analysis was conducted using baseline survey data and post experiment data.

Findings

Our results revealed that insurance education served as an effective tool in improving farmers’ insurance knowledge, especially their understanding of insurance mechanisms. However, this effect can be mitigated by the noncompliant insurance experience of farmers. Moreover, government-endorsed education proved to be more efficient in improving farmers’ insurance knowledge, thus highlighting the significance of building trust between insureds and insurers.

Originality/value

This study contributes to the literature by demonstrating that using a simple education tool, such as, brochures, can effectively improve farmers insurance knowledge. In addition, insurance mechanisms are now more urgently in need of universalization than policy information. Furthermore, by conducting the RCT, this study obtains unbiased causal inference on the effect of education on insurance knowledge and underscores the role of government endorsement in this process. In addition, the study illustrates the tradeoff between insurers’ efforts in enhancing education and regulating noncompliant insurance misconducts, which compromises education efforts. Overall, this study provides insights into the marketing strategies of insurers and government propaganda aimed at stimulating farmers’ incentives to purchase insurance.

Details

China Agricultural Economic Review, vol. 17 no. 1
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 1 October 2024

Long Yu, Qianqian Zhang, Jun Wu, Weina Liu and Lijuan Ding

The purpose of this paper is to investigate the impact of various decision-making approaches and government subsidies on supply chain performance, aiming to enhance the profits of…

20

Abstract

Purpose

The purpose of this paper is to investigate the impact of various decision-making approaches and government subsidies on supply chain performance, aiming to enhance the profits of disposal firms and retailers as well as to improve social welfare.

Design/methodology/approach

In this paper, a two-echelon biomass supply chain composed of a disposal firm and a retailer is developed. Firstly, considering the effects of government subsidies, we analyze biofuels prices, corporate social responsibility levels, social welfare and supply chain profitability under centralized and decentralized decision-making scenarios, respectively. Furthermore, we assess how subsidies influence pricing, market participation, profitability and social welfare. Secondly, we propose a revenue sharing–cost sharing contract to enhance the profits of the disposal firm and retailer. Thirdly, we extend the supply chain to a disposal firm and two retailers and explore the impact of competition intensity on corporate decision-making behavior. Finally, numerical analysis is conducted by taking one biomass energy firm as an example to support the results.

Findings

Our research finds that (1) Equilibrium strategies under the centralized decision-making scenario are greater than those under the decentralized decision-making scenario. Centralized decision-making can increase market demand and consumer surplus. (2) Government subsidies can promote corporate social responsibility levels, despite causing a slight increase in retail price for biofuels. When market competition intensifies, companies usually reduce their investment in CSR, and this trend is particularly pronounced in the absence of subsidies. (3) In both the decentralized and the centralized decision-making scenarios, increasing conversion rates and the CSR coefficient can significantly increase the overall profitability and social welfare.

Research limitations/implications

A three-echelon biomass supply chain involving collection station, disposal firm and retailer can be studied in the future.

Originality/value

By examining the effects of subsidies on CSR engagement and market outcomes, our study contributes valuable insights into policy design for promoting sustainable practices in biomass industries.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 24 December 2024

Jia Liao, Yun Zhan and Kangbo Liu

This study investigates the impact of customer stability on the cost of debt and the moderating effect of environmental uncertainty on the above relationship.

41

Abstract

Purpose

This study investigates the impact of customer stability on the cost of debt and the moderating effect of environmental uncertainty on the above relationship.

Design/methodology/approach

An empirical analysis based on the ordinary least squares (OLS) regression model is conducted using China’s A-share listed companies on the Shanghai and Shenzhen Stock Exchanges from 2007 to 2021.

Findings

The results indicate that customer stability significantly inhibits the cost of debt, and the higher the environmental uncertainty, the more significant the inhibitory effect of customer stability on the cost of debt. The results of heterogeneity analyses indicate that the more intense the industry competition, the higher the customer concentration or the older the average customer age, the more significant the inhibiting effect of customer stability on the cost of debt.

Research limitations/implications

This study highlights the importance of customer relationship management and supply chain risk management, which have both theoretical and managerial implications. Despite its contributions, this study has limitations, such as China’s institutional context limits, which the generalisability of our results, and the sample size for this study is small because of limitations in measuring customer stability.

Originality/value

Existing literature has not yet reached a consistent conclusion on how customer relationships affect the cost of debt, and such studies are mainly centered around perspectives such as customer concentration and the contagion effect of supply chains. This study constructs an indicator of customer stability using detailed information on the top five customers of China’s A-share listed companies and dynamically examines the impact of customer stability on the cost of debt, which expands the research on the influencing factors of the cost of debt, the economic consequences of customer stability and the theory of customer relationship management.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 17 December 2024

Bowen Yi, Da Shi and Gang Li

Although artificial intelligence (AI) is an essential component of hospitality in the technological empowerment era, AI’s effectiveness as an attraction in this context remains…

105

Abstract

Purpose

Although artificial intelligence (AI) is an essential component of hospitality in the technological empowerment era, AI’s effectiveness as an attraction in this context remains unclear. Grounded in Herzberg’s motivation theory and complexity theory, this study aims to explore configurational paths whereby combinations of qualities lead to success for different types of AI-themed hotels.

Design/methodology/approach

This study innovatively blends topic modeling and fuzzy-set qualitative comparative analysis (fsQCA) to investigate configurational paths whereby combined qualities produce positive guest evaluations of 12 AI-themed hotels as evidenced by 7,431 customer reviews.

Findings

The results indicate that AI could serve as a “theme” to attract customers under certain circumstances. First, “attractive” and “must-be” qualities are first identified for different types of AI-themed hotels. Furthermore, 6, 15 and 15 configurational paths inspiring favorable guest evaluations of luxury-independent, budget-independent and chain AI-themed hotels, respectively. Technology-related qualities are found to be especially attractive for luxury-independent AI-themed hotels, whereas the role of technology is minimal for budget AI-themed hotels. The impact of technology is salient for chain AI-themed hotels when combined with other factors. In addition, the effect of price differs among the configurational paths for the three hotel types.

Research limitations/implications

This study expands the understanding of AI applications within the hospitality context by exploring the role of AI in AI-themed hotels and comparing its effectiveness in attracting customers across various hotel types. It also provides operational strategies for adopting AI for different types of hotels and for other hospitality and tourism sectors.

Originality/value

This study represents an early attempt to integrate topic modeling and fsQCA to clarify customers’ perceptions of AI-themed hotels and the combined impacts of various qualities. The findings expand on Kano’s model by classifying technology-related qualities into attractive qualities within AI-themed hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 37 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 11 July 2024

Sattar Khan, Naimat Ullah Khan and Yasir Kamal

This paper aims to examine the role of corporate governance (CG) in the earnings management (EM) of affiliated companies in family business groups (FBGs) listed on the Pakistan…

200

Abstract

Purpose

This paper aims to examine the role of corporate governance (CG) in the earnings management (EM) of affiliated companies in family business groups (FBGs) listed on the Pakistan Stock Exchange (PSX), using principal–principal agency theory.

Design/methodology/approach

The sample of 327 nonfinancial firms of the PSX, consisting of 187 group-affiliated firms and 140 nonaffiliated firms has been used in this study for the period of 2010 to 2019. The study uses different regression models for analysis, with robustness tests of various alternative measures of EM and FBG affiliation. In addition, endogeneity is controlled with the propensity score matching method.

Findings

The findings show that EM is less prevalent in affiliated firms compared to nonaffiliated companies. The results show a negative and significant relationship between FBGs affiliated firms and EM. Moreover, the results also show a positive relationship between EM and the interaction term of the CG index and group affiliation. It refers to the fact that effective governance cannot reduce EM in affiliated companies of FBGs as well as in the nonfinancial companies of the PSX. In addition, the quality of CG is higher in affiliated companies compared to its counterpart in nonaffiliated firms. The findings support the principal–principal agency theory that CG cannot mitigate the expropriating behavior of controlling shareholders against minority shareholders by reducing EM in emerging markets due to the ownership concentration phenomenon.

Research limitations/implications

This research study has implications for small investors, government agencies and regulators. The findings of the study show that CG code should make it mandatory for companies to reveal information about their complex ownership structure and ownership information about affiliated companies and directors. Furthermore, it is suggested to revisit the code of CG in the Pakistani context of principal–principal conflict instead of the agent–principal explanation of agency theory based on Anglo–Saxon countries.

Originality/value

This research study has contributed to the CG and FBG literature in relation to EM in idiosyncratic settings of Pakistan. One of the prime contributions of the paper is the development of a comprehensive CG index. This research study used detailed, manually collected novel data on affiliated firms of FBGs in Pakistan.

Details

Corporate Governance: The International Journal of Business in Society, vol. 25 no. 2
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 22 August 2024

Meijiao Zhao, Yidi Wang and Wei Zheng

Loitering aerial vehicle (LAV) swarm safety flight control is an unmanned system control problem under multiple constraints, which are derived to prevent the LAVs from suffering…

49

Abstract

Purpose

Loitering aerial vehicle (LAV) swarm safety flight control is an unmanned system control problem under multiple constraints, which are derived to prevent the LAVs from suffering risks inside and outside the swarms. The computational complexity of the safety flight control problem grows as the number of LAVs and of the constraints increases. Besides some important constraints, the swarms will encounter with sudden appearing risks in a hostile environment. The purpose of this study is to design a safety flight control algorithm for LAV swarm, which can timely respond to sudden appearing risks and reduce the computational burden.

Design/methodology/approach

To address the problem, this paper proposes a distributed safety flight control algorithm that includes a trajectory planning stage using kinodynamic rapidly exploring random trees (KRRT*) and a tracking stage based on distributed model predictive control (DMPC).

Findings

The proposed algorithm reduces the computational burden of the safety flight control problem and can fast find optimal flight trajectories for the LAVs in a swarm even there are multi-constraints and sudden appearing risks.

Originality/value

The proposed algorithm did not handle the constraints synchronously, but first uses the KRRT* to handle some constraints, and then uses the DMPC to deal with the rest constraints. In addition, the proposed algorithm can effectively respond to sudden appearing risks by online re-plan the trajectories of LAVs within the swarm.

Details

Aircraft Engineering and Aerospace Technology, vol. 96 no. 9
Type: Research Article
ISSN: 1748-8842

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Article
Publication date: 5 December 2023

Xiubin Gu, Yi Qu and Zhengkui Lin

The purpose of this study is to investigate the pricing strategies for knowledge payment products, taking into account the quality level of pirated knowledge products, in the…

195

Abstract

Purpose

The purpose of this study is to investigate the pricing strategies for knowledge payment products, taking into account the quality level of pirated knowledge products, in the context of platform copyright supervision.

Design/methodology/approach

This study abstracts the knowledge payment transaction process and aims to maximize producer's revenue by constructing a pricing model for knowledge payment products. It discusses pricing strategies for knowledge payment products under two scenarios: traditional supervision and blockchain supervision. The analysis explores the impact of pirated knowledge products quality level and blockchain technology on pricing strategies and consumer surplus, while providing threshold conditions for effective strategies.

Findings

Deploying blockchain technology in platform operations can significantly reduce costs and increase efficiency. In both scenarios, knowledge producer needs to balance factors such as the quality of pirated knowledge products, the supervision level of platform, and consumer surplus to dynamically adjust pricing strategies in order to maximize his own revenue.

Originality/value

This study enriches the literature on the pricing models of knowledge payment products and has practical significance in guiding knowledge producer to develop effective pricing strategies under copyright supervision.

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Article
Publication date: 21 February 2025

Yi Nie, Lin Luo and Xiulin Geng

Green funds represent a hybrid approach that integrates both environmental and financial considerations. Firms also strive to balance social benefits with economic performance…

26

Abstract

Purpose

Green funds represent a hybrid approach that integrates both environmental and financial considerations. Firms also strive to balance social benefits with economic performance. This study aims to analyze how green fund shareholdings impact firms’ dual performance and explores the underlying mechanisms and boundary conditions.

Design/methodology/approach

This study uses a sample of A-share companies listed on China’s exchanges from 2008 to 2022. A fixed effects model is used to assess the dual value of green funds in enhancing both environmental and financial performance while also exploring viable pathways to achieve a “win-win” outcome.

Findings

Green fund shareholdings significantly enhance both financial and environmental performance, with corporate reputation and corporate transparency acting as mediators. Media oversight and executive compensation positively moderate the relationship between green fund shareholdings and dual performance. In competitive industries, the influence of green fund shareholdings on environmental performance is more pronounced than their effect on financial performance. In the context of politically connected firms, green fund shareholdings have a reduced impact on financial performance, with no significant difference in environmental performance. In addition, the impact of green funds on ownership structure is heterogeneous, promoting dual performance in private firms but not in state-owned enterprises.

Originality/value

This study enhances the understanding of green funds’ dual investment logic, provides deeper insights into their role in fostering sustainable corporate development and extends the application of institutional logic in enterprise management.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

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