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Digital-only fashion represents an ideal fusion of sustainability and fashionability, garnering growing interest among fashion professionals. However, there is a noticeable gap in research focusing on digital-only fashion acceptance among consumers. Hence, this study aims to empirically examine consumers’ motivations, evaluations and acceptance of digital-only fashion based on the Functional Theory of Attitudes.

A US-based research agency was hired to collect data, resulting in 247 completed survey responses. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach.

Testing results highlight that consumer acceptance of digital-only fashion is directly influenced by both overall attitude and self-expressive attitude. Self-expression is particularly pivotal in digital-only fashion acceptance. Adorning avatars and dressing realistic on-screen bodies are distinct yet complementary aspects of using digital-only fashion. Consumers with positive environmental beliefs about digital-only fashion are concerned about how well digital-only fashion items allow them to express such beliefs.

This study innovatively applied the functional theory of attitudes to the emerging domain of digital-only fashion and identified consumers’ four functional attitudes toward digital-only fashion, along with the underlying motivations served by each functional attitude. Furthermore, this study provides valuable practical insights across the digital-only fashion value chain.

Concerns over environmental degradation, alongside the global legalization of hemp cultivation, have prompted applications of hemp-derived textile products. However, research examining consumers’ acceptance of such products is lacking. It is critical to understand how young consumers adopt these products as they prioritize sustainability and lead the future purchasing power. Thus, this study aims to investigate young consumers’ perceptions, attitudes, and purchase intentions regarding hemp fiber textiles and clothing based on the Theory of Consumption Value and the Spiral of Silence Theory.

A US-based research company was hired to recruit survey participants, yielding 314 valid data. Data analysis, including Exploratory Factor Analysis and Partial Least Squares Structural Equation Modeling, was conducted using the R programming language and RStudio software.

Purchase intentions of hemp-based clothing and textiles among young consumers are influenced by attitude, perceived social value and future trend perception. Perceived social value also impacts attitude and future trend perception. High environmental involvement correlates with positive attitudes. Consumers’ subjective knowledge of hemp and objective knowledge regarding hemp fiber impact their perceptions of future trends in such products.

This research represents a seminal consumer study focusing on the resurgence of industrial hemp fiber textiles and clothing. This study empirically validates the significant role of social factors in young consumer acceptance of such products at both personal and societal levels. This study expands current knowledge and provides actionable insights for practitioners.

Aqueous zinc-ion battery has broad application prospects in smart grid energy storage, power tools and other fields. Co₃O₄ is one of the ideal cathode materials for water zinc-ion batteries due to their high theoretical capacity, simple synthesis, low cost and environmental friendliness. Many studies were concentrated on the synthesis, design and doping of cathodes, but the effect of process parameters on morphology and performance was rarely reported.

Herein, Co₃O₄ cathode material based on carbon cloth (Co₃O₄/CC) was prepared by different temperatures hydrothermal synthesis method. The temperatures of hydrothermal reaction are 100°C, 120°C, 130°C and 140°C, respectively. The influence of temperatures on the microstructures of the cathodes and electrochemical performance of zinc ion batteries were investigated by X-ray diffraction analysis, scanning electron microscopy, cyclic voltammetry curve, electrochemical charging and discharging behavior and electrochemical impedance spectroscopy test.

The results show that the Co₃O₄/CC material synthesized at 120°C has good performance. Co₃O₄/CC nanowire has a uniform distribution, regular surface and small size on carbon cloth. The zinc-ion battery has excellent rate performance and low reaction resistance. In the voltage range of 0.01–2.2 V, when the current density is 1 A/g, the specific capacity of the battery is 108.2 mAh/g for the first discharge and the specific capacity of the battery is 142.6 mAh/g after 60 charge and discharge cycles.

The study aims to investigate the effect of process parameters on the performance of zinc-ion batteries systematically and optimized applicable reaction temperature.