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Mobile banking (or m-banking) has become an inseparable part of the modern finance model. Its success relies on customers’ affective responses and behavioral decisions. This study aims to examine the important determinants of positive word-of-mouth (POW) toward m-banking among older consumers.

A quantitative approach was applied in examining a proposed model with data obtained from 358 respondents based on a Web-based survey from Vietnam using a questionnaire.

It was determined that attitude, usage intention and satisfaction are the fundamental facilitators of POW in m-banking. Furthermore, perceived usefulness, ease of use and trust are the main predictors of attitude and usage intention, and epistemic value, conditional value, social value and technological value are the primary motivators of usage intention. Ease of use and trust positively affect perceived usefulness. Usage intention fosters higher levels of satisfaction. This study affirms the insignificant effects of ease of use and hedonic value on usage intention as well as satisfaction on attitude.

The findings are insightful for developers to concentrate on how to promote cognitive, affective and behavioral responses among old consumers in m-banking. Marketers should boost value perceptions and trust as the prerequisite underlying judgment and behaviors toward m-banking.

This work validates the synergistic model of POW among older consumers in m-banking by combining the technology acceptance model (TAM) and theory of consumption values (TCV). Thus, it would increase the exploratory power of the theoretical base toward m-banking and in an emerging market.

The study aims to explicate how Metaverse boosts learners’ cognition, decision confidence and active participation in Metaverse-based learning (MBL).

A survey is designed with 523 respondents. Structural equation modeling (SEM) is conducted using online data to verify a research model.

Results demonstrate that Metaverse-related characteristics, namely interactivity, corporeity, persistence, immersion and personalized experience, aid in strengthening learners’ cognitive processing and decision confidence, whilst escapism does not influence decision confidence in MBL. Furthermore, user-related dimensions, including personal innovativeness and perceived trendiness, are the underlying motivations for decision confidence. Additionally, cognitive processing is positively associated with decision confidence, which considerably fosters learners’ active participation in MBL.

Limited studies have been conducted to illuminate a mechanism of cognitive processing, decision confidence and active participation among learners toward MBL in light of the Stimulus-Organism-Response (S-O-R) paradigm. Therefore, a substantial amount of knowledge is supplemented to enlighten whether learners in a developing country may generate their engagement with MBL.

Social media has progressively upgraded an interactive domain via online sociability and information-sharing. This study aims to formulate an information-sharing intention model by identifying the decisive role of intrinsic and extrinsic motivations.

Empirical data from 508 participants were collected to examine the structural model using structural equation modeling.

Results indicate that information-sharing intention is strongly promoted by intrinsic and extrinsic motivations. Furthermore, perceived herding, perceived crowd and intrinsic motivation boost substantially extrinsic motivation. Perceived herding is of utmost importance to extrinsic motivation, whereas emotional appeal and informative appeal are of paramount importance to intrinsic motivation. Moreover, source trust and exhibitionism are underlying motivations for intrinsic motivation.

The findings provide useful guidelines for practitioners to urge users into information-sharing via social media.

This study contributes significantly to the current literature by developing an effective mechanism of information-sharing through social media based on the motivational theory.

This study investigated the intention of carriers to switch to green vehicles in last-mile delivery (GVLDs) in an emerging market.

A research model was developed based on the association between consumption value theory (CVT), perceived GVLD knowledge and environmental concern. An online survey was administered to carriers who use conventional vehicles for last-mile delivery. This study examined the model using structural equation modeling.

Results indicate that environmental concern and attitudes toward adopting GVLDs are significantly cultivated through consumption value. Specifically, epistemic value was the most significant in promoting environmental awareness, while social value was paramount in fostering attitudes toward GVLDs. Furthermore, perceived GVLD knowledge motivated consumption value. Similarly, environmental concern positively impacted attitudes toward adopting GVLDs. Finally, environmental concerns and attitudes induced carriers’ intention to switch to GVLDs.

The findings can help policymakers, manufacturers and logistics providers understand carriers’ decisions of shifting to GVLDs from a perspective of perceived consumption value, green product knowledge and environmental preservation while discussing practical recommendations for promoting the switch to GVLDs.

This study is an early endeavor that elucidates the switching behavior toward adopting GVLDs. It emphasizes incorporating perceived GVLD knowledge and environmental concern into CVT in the context of a developing country. This study enriches the understanding of how to promote environmental awareness and attitudes toward adopting GVLDs.

This chapter focuses on the potential of urban agriculture to support progress in SDG targets 2.1, 2.2, 2.3, and 2.4 in Ho Chi Minh City (HCMC), Vietnam. The chapter integrates findings from the British Council-funded project, ‘Urban Resilience from Agriculture through Highly Automated Vertical Farming in the UK and Vietnam’, undertaken in collaboration with Middlesex University, Van Lang University, and local agricultural stakeholders in HCMC. Food security in the city faces multiple challenges ranging from significant in-migration, decreasing area of cultivated land, the impact of the Covid-19 pandemic that continues to depress the economy and disrupt food supply chains, and climate change impacts affecting the environment and people throughout the city. HCMC accommodates a substantial agricultural sector, which is evolving from traditional to modern production practices. City’s leaders established numerous policies that emphasise green, circular economies, climate change resilience, and low carbon emissions fuelling demand for agricultural solutions that integrate traditional and modern technologies that can be embedded in the local topography, soil types, architectural space, and native culture. Findings from greenhouse trials, community awareness surveys, and stakeholder-led workshops point to a range of high-technology-supported agriculture models that, if applied flexibly throughout the varying context of the urban area, have good scope to help Ho Chi Minh City and meet its growing need for food as well as its sustainability aspirations.

This paper aims to examine the management status quo of archaeological heritage in Vietnam seen in the case of Vuon Chuoi, a complex of Bronze Age sites located in Central Hanoi, which has been believed to be Hanoi’s first human settlement. Like other archaeological sites located in urban areas, this site has been under threat of destruction caused by land encroachment pressure. Although researchers have long waged a campaign for preservation, the dissensus among key stakeholders and the dispute over responsibility have left this site at the heart of an interminable polemic over legislation.

This research utilises a qualitative approach, and the primary data were collected throughout multiple field trips in 2019 and 2020. Several open-ended interviews were conducted with various state and nonstate actors involved in the Vuon Chuoi Complex’s management process. The discussion was also supported by analysing related legal documents retrieved from national archives and official online directories.

This paper dissects the current legislative and administrative framework applied in governing heritage in general and archaeological sites in Vietnam, in particular. The results indicate that existing flaws in Vietnam’s legal system are detectable, and the unsystematic organisation has led to deferment of the decision-making processes. Also, there is an apparent difference found in the attitude of the bodies in charge toward the treatment of listed and unlisted sites.

This research outlines that in the wake of urbanisation and industrialisation in Vietnam, a consensus among key stakeholders and an inclusive legal system are required to help preserve archaeological sites in urgent need of attention. Although several Vietnamese laws and regulations have been put into practice, they have shown critical barriers and gaps in conserving Vietnamese cultural heritage.