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With rapidly changing marketing landscape, nowadays, the formulation of various marketing strategies is increasingly focused on how consumers tend to make decisions. To meet the highly demanding consumer expectations, market segmentation can be used as an important marketing strategy. Due to gender marketing concept familiarity in the contemporary world, gender difference is one of the reference features in the process of market segmentation for marketers. This research is aimed to examine various determining factors that foster consumer purchase decision-making and the differences between consumers of different genders while making shopping and purchase decisions with special reference to an emerging economy, i.e. Pakistan.

Based on a cross-sectional sample of 367 consumers, the study adapted Sproles and Kendall's (1986) Consumer Style Inventory (CSI) to scrutinize the decision-making of both genders in Pakistan. For data analysis, the exploratory and confirmatory factor analysis in addition to the structural equation modeling has been used.

The study emphasized that, with the exception of quality awareness, brand consciousness, fashion consciousness, option overload and price consciousness greatly affect buying decisions. In addition, when it comes to consumer purchase decision-making, significant gender variations were discovered for both fashion consciousness and price consciousness.

Drawing upon the distinctive cultural characteristics of Pakistan and its people, in-depth research was conducted on purchasing behaviors of Pakistani consumers and the decision-making characteristics of customers of different genders were summarized. The outcomes are expected to make a significant contribution to the field of gender marketing by organizations.

Financial fraud is a severe corporate fraud committed for achieving various objectives, like attaining financial targets, lowering debt and providing good signals to the market. Such financial fraud deceives stakeholders and results in substantial financial losses. This study aims to detect financial fraud using the modified Beneish M-Score, the most appropriate forensic tool for fraud detection. Furthermore, the current study also examines the influential role of the fraud triangle’s elements (pressure, opportunity and rationalization) on financial fraud in nonfinancial firms during 2018–2021, offering insight for understanding and mitigating fraudulent activities in the corporate world.

Financial fraud is treated as a dependent variable measured through a modified Beneish M-score, while the fraud triangle elements (pressure, opportunity and rationalization) are measured through six proxies, which are financial stability, leverage, financial target, nature of the industry, the effectiveness of supervision and auditor changes.

The study's finding proclaimed that fraud triangle elements result in financial fraud. Findings unveil that all elements (pressure, opportunity and rationalization) of the fraud triangle significantly influence financial fraud. The study confirms that these elements must be considered to protect investors and provide a safe environment for investment.

Rare literature found addressing the detection of financial fraud and its nexus with the fraud triangle specifically in Pakistan where deficient governance is notably prevalent. This study attempts to fill such a gap and contribute to knowledge.

This study aims to investigate the impact of supply chain concentration (SCC) on corporate research and development (R&D) investment and determine the moderating roles of industry concentration and financing constraints on the relationship between SCC and R&D investment.

The study collected data from Chinese listed companies, used the fixed effects model to test the research hypotheses and further used the two-stage Heckman test and propensity score matching (PSM) to address potential endogeneity issues.

The result reveals a negative impact of SCC on corporate R&D investment. In addition, industry concentration mitigates the negative impact of SCC on corporate R&D investment, but financing constraints strengthen the negative impact.

This study introduces the concept of SCC and empirically tests its effect on R&D investment, further explaining the lack of corporate innovation. This study inspires companies to strengthen SC management and weigh the level of SCC with environmental factors.

Off-Site Construction (OSC) has received much government and public attention during and after COVID. Building Information Modelling (BIM) is an initiative discussed widely to promote OSC implementation. Although many policy promotions have been published, there are many challenges to implementing BIM and OSC in real life and questions of whether they really offer value to healthcare design professionals. This research aims to investigate BIM and OSC to understand their commonalities and differences of challenges by collecting empirical evidence from China’s healthcare construction.

This exploratory research adopted a mixed method with a questionnaire survey and interviews. A total of 261 questionnaires were received (with 183 valid), followed by 31 semi-structured interviews.

This research reveals that although both OSC and BIM face similar adoption challenges and suspicious attitudes in real-life projects, their challenges’ connotations and reasons are different. OSC faces scepticism for its customisation costs and technical constraints, while BIM is seen as limited in utility and complex to integrate. Highlighting these as socio-technical challenges, the research advocates for an integrated framework to effectively implement OSC and BIM, addressing both technical and collaborative needs in healthcare construction.

This research examines OSC and BIM within the context of healthcare construction, a focus that is relatively underexplored. The research provides a juxtaposition of the perceived and practical challenges of adopting these technologies, revealing a gap between the industry’s expectations and the current capabilities of OSC and BIM, thereby contributing to the development of modern methods of design in healthcare.

This study aims to address the aspects of product and process innovation strategies and their determining factors to understand their characteristics in clothing manufacturing and contribution for a successful and competitive clothing industry.

This general review is based on literature data of previous studies on innovation that transcend and cover the aspects of innovation applicable in the clothing industry. Although the scope of discussion is theoretically broad, it focusses on the context of innovation strategies in clothing manufacturing and the determinant factors indicating the acquisition and implementation of product and process-related innovation activities, simultaneously exploring and linking their implications for adopting, managing and integrating enterprise activities to the values of desired innovation novel models.

Based on theoretical background and pragmatic generalizations, product and process innovation strategies in clothing manufacturing firms tend to incline more towards computer-integrated technologies and concepts meant to promote product development, process optimization and organizational integration. Industry, technological and R&D factors tend to significantly determine innovation capability of a clothing firm.

This review generates integrated conceptual frameworks for product and process innovation strategies applicable in clothing firms and their determinant factors as prelude to empirical validation.

Natural elements in the biological organs of plants and animals consist of repetitive geometries, which often form the basis for the new lattice structure design with improved performance. The purpose of this study is to investigate the energy absorption capabilities and deformation behavior of lattice structures inspired by Helleborus petticoat flower and fish scale patterns.

The authors designed arc-shaped strut lattice structures by incorporating the geometrical features of Helleborus petticoat flower and fish scale pattern into lattice strut configuration. The structures were printed from thermoplastic polyurethane (TPU) material using fused deposition modeling process and tested under uniaxial compression. The energy absorption parameters, such as specific energy absorption (SEA), mean plateau stress, onset densification strain and absorption efficiency were determined, and deformation mechanism under static compression was analyzed. The SEA of proposed structures was compared with other TPU structures in the reported literature.

The results show that the lattice strut configuration affects the mechanical properties, energy absorption characteristics and deformation behavior of the proposed bio-inspired structures. The SEA was found to be in the range of 0.34–0.97 kJ / kg. Overall, the novel flower-inspired structure displayed significantly higher SEA (+185%), compared to fish scale-derived structure.

To the best of the authors’ knowledge, the authors have designed the proposed lattice structures for the first time. The energy absorption characteristics and deformation behavior of proposed lattice structures had never been reported previously.

The reliability of solder joints is closely related to the growth of an intermetallic compound (IMC) layer between the lead-free solder and substrate interface. This paper aims to investigate the growth behavior of the interfacial IMC layer during isothermal aging at 125°C for Sn-3Ag-3Sb-xIn/Cu (x = 0, 1, 2, 3, 4, 5 Wt.%) solder joints with different In contents and commercial Sn-3Ag-0.5Cu/Cu solder joints.

In this paper, Sn-3Ag-3Sb-xIn/Cu (x = 0, 1, 2, 3, 4, 5 Wt.%) and commercial Sn-3Ag-0.5Cu/Cu solder were prepared for bonding Cu substrate. Then these samples were subjected to isothermal aging for 0, 2, 8, 14, 25 and 45 days. Scanning electron microscopy and transmission electron microscopy were used to analyze the soldering interface reaction and the difference in IMC growth behavior during the isothermal aging process.

When the concentration of In in the Sn-3Ag-3Sb-xIn/Cu solder joints exceeded 2 Wt.%, a substantial amount of InSb particles were produced. These particles acted as a diffusion barrier, impeding the growth of the IMC layer at the interface. The growth of the Cu₃Sn layer during the aging process was strongly correlated with the presence of In. The growth rate of the Cu₃Sn layer was significantly reduced when the In concentration exceeded 3 Wt.%.

The addition of In promotes the formation of InSb particles in Sn-3Ag-3Sb-xIn/Cu solder joints. These particles limit the growth of the total IMC layer, while a higher In content also slows the growth of the Cu₃Sn layer. This study is significant for designing alloy compositions for new high-reliability solders.

Current practices for inspecting highway construction predominantly rely on manual processes, which result in subjective assessments, errors and time inefficiencies. The purpose of this study is to address the inefficiencies and potential inaccuracies inherent in manual highway construction inspections. By leveraging computer vision and ontology reasoning, the study seeks an automated and efficient approach to generate structured construction inspection knowledge in the format of checklists for construction activities on highway construction job sites.

This study proposes a four-module framework based on computer vision and ontology reasoning to enable the automatic generation of checklists for quality inspection. The framework includes: (1) the interpretation of construction scenes based on computer vision, (2) the representation of inspection knowledge into structured checklists through specification processing, (3) the connection of construction scenes and inspection knowledge via ontology reasoning and (4) the development of a prototype for the automatic generation of checklists for highway construction.

The proposed framework is implemented across four distinct highway construction scenarios. The case demonstrations show that the framework can interpret construction scenes and link them with relevant inspection knowledge automatically, resulting in the efficient generation of structured checklists. Therefore, the proposed framework indicates considerable potential for application in the automatic generation of inspection knowledge for the quality inspection of highway construction.

The scientific and practical values of this study are: (1) the establishment of a new method that promotes the automated generation of structured inspection knowledge for highway construction by integrating computer vision and ontology reasoning and (2) the development of a novel framework that provides efficient and immediate access to inspection knowledge related to what needs to be inspected at highway construction job sites.

Entrepreneurial passion is constantly considered a core driver of the entrepreneurial process. In reality, however, many passionate entrepreneurs still fail to persist in their ventures. Whether entrepreneurial passion negatively affects entrepreneurial persistence is not well known. The current study explores how entrepreneurial passion inhibits entrepreneurial persistence based on self-regulation theory. The moderating role of the perceived entrepreneurial institutional environment on the relationship is further investigated.

The study collected data from 200 entrepreneurs using a two-stage questionnaire. In the first stage, demographic information was obtained from the respondents, and their entrepreneurial passion, self-regulatory assessment mode and perceived entrepreneurial institutional environment were measured. Three months later, in the second stage, entrepreneurial persistence was evaluated.

The results show that entrepreneurial passion has a positive effect on self-regulatory assessment mode. Further, self-regulatory assessment mode negatively impacts entrepreneurial persistence and mediates the negative relationship between entrepreneurial passion and persistence. In addition, the greater the perceived level of the entrepreneurial institutional environment is, the weaker the positive association between entrepreneurial passion and self-regulatory assessment mode and the weaker the mediating effect of self-regulatory assessment mode on the relationship between entrepreneurial passion and entrepreneurial persistence and vice versa.

This paper clarifies the unknown negative effects of entrepreneurial passion, contributes to the theoretical relationship between the constructs of entrepreneurial passion and persistence and provides insights for decision-making by entrepreneurs, government and venture capital institutions.

This paper aims to investigate whether individual adaptability mediates the relationship between psychological capital and psychological well-being (PWB) of Ugandan small enterprise employees. Furthermore, the paper examines whether psychological capital and individual adaptability also affect PWB.

A cross-sectional survey design using a quantitative approach was used in this study. Data were collected from 726 employees of small enterprises in Uganda using a self-administered questionnaire. Data were analysed using the Statistical Package for Social Scientists and uploaded into AMOS version 23. The hypotheses were tested using the structural equation modelling technique.

Results confirm that individual adaptability partially mediates the relationship between psychological capital and PWB. Findings further indicate that psychological capital is positively related to individual adaptability and that individual adaptability is positively related to PWB.

First, the sample of this study consisted of employees working with small enterprises in Uganda with different demographic characteristics; thus, the generalizability of these findings to other sectors or contexts needs to be established. Secondly, the study was quantitative in nature. This study has managerial implications in a way that managers should have people management skills that support their employees to develop psychological capital and individual adaptability.

This study may be among the first to demonstrate that individual adaptability partially mediates the relationship between psychological capital and PWB in the context of small enterprise employees of Uganda, an African developing country. Consequently, this study contributes to both theory and literature via the broaden-and-build theory and the complex adaptive systems theory, hence adding to the scant existing literature on psychological capital, individual adaptability and PWB.