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The purpose of the study is to investigate the mechanisms through which green HRM practices foster green creativity among employees. Specifically, it tests a conceptual model linking green HRM practices to green creativity, with employee thriving at work as a mediator and creative leadership as a moderator strengthening the links.

The study collected survey data from 319 employees working in the financial, internet and IT sectors in the developed coastal regions of China. The conceptual model and hypotheses were tested using this sample focused on sustainability-oriented sectors based in regions with imperative ecological needs and priorities.

The findings indicate that thriving at work (characterized by vitality and learning) mediates between green HRM practices and green creativity. In addition, creative leadership was found to moderate the impact of green HRM on both thriving and green creativity, including the indirect effects through thriving.

The study breaks new ground by being the first to examine the mediation of thriving at work and the moderation of creative leadership in connecting green HRM to green creativity. It develops and tests an integrated theoretical framework that combines insights from self-determination theory and creative leadership theory, situates the research in the timely and relevant context of China’s developed coastal areas and key industries and offers new insights and practical implications for fostering green creativity and aligning organizational strategies with the United Nations Sustainable Development Goals (SDGs).

This study aims to investigate how long commutes negatively affect employees’ creative deviance at work, exploring the mediating role that impaired work–life balance plays in linking commute to restricted creative deviance, as well as examining whether access to flexible work arrangements can alleviate commuting’s detrimental indirect effects.

This study employed a three-wave survey methodology conducted over monthly intervals with 246 participants in China’s Pearl River Delta region. Rigorous screening ensured a demographically diverse sample.

Commuting time negatively affects creative deviance, both directly and indirectly through work–life balance. Flexible work arrangements mitigate the adverse effects of long commutes on work–life balance, subsequently weakening the indirect effect of commuting time on creative deviance through work–life balance.

A holistic approach is suggested for organizations aiming to foster a supportive and ethical work environment, which involves a combination of organizational policies, leadership practices and individual actions to promote both creativity and employee welfare.

This research breaks new ground by identifying commuting time as a key factor influencing creative deviance in the workplace, mediated by work–life balance. It integrates transportation research with organizational behavior, applying an ethics of care perspective to challenge traditional paradigms. The study’s interdisciplinary approach, bridging multiple fields, provides a novel, holistic view of how non-work factors impact workplace innovation.

This study aims to propose a new composite metal fin structure to enhance heat transfer efficiency during the phase change energy storage (PCES) process in a hot water oil displacement system.

PCES numerical unit is developed by varying the radii of annular fins and the number of corrugated fins. The impact of the finned structure on melting characteristics, energy storage performance and rate of heat storage is analyzed.

This study indicate the presence of non-uniform melting behavior in PCES unit during the heat charging process, which can be mitigated by increasing the number of corrugated fins and the radius of annular fins.

The impact of the finned structure on melting characteristics, energy storage performance and rate of heat storage is analyzed. This study indicates the presence of non-uniform melting behavior in PCES unit during the heat charging process, which can be mitigated by increasing the number of corrugated fins and the radius of annular fins.

How to reduce uncertainty in clothing online purchasing has become a primary concern for consumers. This study aims to investigate the effects of quality perception and multisensory perception on consumer online clothing purchase intention and to explore the mediating effect of trust.

This study was conducted with consumers who have online clothing shopping experiences. A total of 539 valid samples were analyzed by bootstrap and structural equation model.

The result of this research revealed that perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues have a significant influence on purchase intention. Additionally, consumers’ trust is positively correlated with purchase intention. Trust mediates the relationship between the perceptions (perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues) and purchase intention, irrespectively.

To investigate the effects of multisensory perception on purchase intention, perceived haptic imagery is adopted as a variable in this study. This study investigates the mediating role of trust between multisensory perception and purchase intention. The findings of this study can enrich Stimulus-Organism-Response (S-O-R) framework and Information System (IS) success model in the field of clothing online shopping.

The current study aims to investigate how young smartphone users in Bangladesh relate their brand experiences to brand loyalty. In addition, we want to visualize the direct and mediating effects of brand satisfaction, brand love and brand advocacy in our model.

The researchers examined the hypotheses by employing structural equation modeling (SEM) in AMOS and Decision Analyst STATS, version 2.0, with a sample size of 470 Bangladeshi smartphone users. The authors constructed the conceptual model by drawing upon both theoretical and empirical foundations. The researchers obtained data by utilizing an adopted and self-administered pre-structured questionnaire distributed via an online platform.

The results showed that brand experience greatly influences brand satisfaction, love, advocacy and loyalty, all of which have a significant impact on users’ brand loyalty across the country. The findings also suggested that the function of brand satisfaction as a critical mediator in the link between brand experience and brand loyalty was significant.

This experiment contributes to the body of knowledge by focusing on emotional brand attachments like brand satisfaction, love and advocacy and proposing that they can mediate experience and loyalty in the mobile market. The study also helps managers and executives better understand the primary drivers of smartphones, which are essential for generating and sustaining consumers’ happiness and loyalty in today’s highly competitive consumer market.