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The purpose of this study is to investigate the key characteristics of artificial intelligence (AI) in organizational settings, analyze its capacity to reduce customer service jobs in favor of more advanced roles and analyze its efficacy in candidate screening by emphasizing performance.

A comprehensive analysis of 40 papers is performed using the PRISMA method based on data from Web of Science, Scopus, Emerald and Google Scholar.

The findings show optimized human resource management operations such as recruiting and performance monitoring, resulting in increased precision in hiring and decreased employee turnover. Customer service automation redistributes human labor to more intricate positions that need analytical reasoning and empathetic skills.

The study has two key implications. First, AI can streamline customer service, freeing up human workers for more complex tasks. Second, AI may increase candidate screening accuracy and efficiency, improving recruiting outcomes and organizational performance.

The study adds to the current literature by shedding light on the intricate relationships between AI and organizational performance and providing insights into the processes underpinning trust-building in AI technology.

The study addresses gaps in sustainable luxury consumption research by analyzing the role of social norms in different cultural settings. It investigates how social norms, self-control, conspicuousness and future orientation shape sustainable luxury consumption in individualistic (UK) versus collectivist (China) national cultures.

The study was based on survey data from British and Chinese luxury product consumers collected through online panels. The final sample included 452 valid responses from the UK and 414 from China. Hypotheses were tested using structural equation modeling.

The study found that descriptive norms positively influence sustainable luxury consumption in individualistic (UK) and collectivist (China) cultures. Injunctive norms affect sustainable consumption only in the UK. Future consequences universally impact sustainable consumption. Conspicuous consumption negatively affects preferences for sustainable luxury brands. Self-control enhances the impact of descriptive norms in the UK but reduces the impact of injunctive norms in China.

This study uniquely explores how social norms and cultural influences impact sustainable luxury consumption in individualistic and collectivistic societies. It highlights the moderating role of national culture, providing actionable insights for luxury brands to enhance sustainable consumption with culturally tailored strategies. The research challenges the universality of the theory of normative social behavior, advocating for its refined application across different cultures.

This study aims to examine the impact of operation management capability on firm’s innovation performance through the mediation of marketing pioneering orientation.

This study uses a quantitative method with data collected from questionnaires filled out by 189 managers of Israeli companies that operate in international markets. Based on the resource-based view and dynamic capabilities theories, this study developed and analysed the research model using SmartPLS 4 software.

The main findings show that operation management capability affects marketing pioneering orientation and firm’s innovation performance. Additionally, the findings reveal that marketing pioneering orientation serves as a partial mediator in the relationship between operation management capability and firm’s innovation performance.

This study focuses on operation management capability and marketing pioneering orientation as two organisational characteristics that increase firm’s innovation performance. However, other organisational characteristics also can affect firm’s innovation performance. Future research could examine the effect of these characteristics on firm’s innovation performance.

Managers should strengthen their organisational capabilities with regard to operations management and a marketing pioneering orientation to enhance the firm’s innovation performance. Such an approach should provide the company with a competitive advantage over its rivals.

Today, more customers are aware of the environment and are looking for greener products, packaging, recycling and logistics. Therefore, marketing PO might identify innovative and sustainable ways to improve organisations’ environmental performance by exploring new sustainable processes, modifying procedures and pursuing green supply chains.

The uniqueness of this study is in this study’s research model, which combines two disciplines from the research literature (logistics and marketing) and examines their effect on firm’s innovation performance.