Search results

The chapter contains an in-depth analysis of contemporary risks confronting terrestrial ecosystems and examines prominent strategies for biodiversity preservation, sustainable tourism, and ecological management. Agroforestry parks and ecological corridors emerge as central mechanisms for safeguarding biodiversity and enhancing habitat connectivity. The chapter delves also into the urgent task of combating desertification, exacerbated by climate change and unsustainable practices, with a particular emphasis on the challenges inherent in the realm of tourism. Within the context of tourism, the chapter identifies nature and adventure tourism as catalysts for fostering biodiversity conservation through emotive engagement, thereby stimulating visitor support for conservation policies. The imperative of sustainable tourism practices, underscored by a dedicated commitment to attenuating adverse impacts while optimizing positive outcomes, assumes paramount importance in this pursuit. The chapter underscores the strategic significance of managing visitor influxes, exemplified by techniques such as access limitations and temporal restrictions, as a key approach to mitigate issues of overcrowding and ecological deterioration.

Cultural sensitivity is a vital issue in heritage site management, encompassing a profound respect for cultural variety, traditions and values. This delves into the significance of cultural sensitivity in heritage site management, emphasising its function in maintaining cultural authenticity while ensuring a high-quality traveller revel in. Heritage site management necessitates a cautious and respectful method to the maintenance of cultural authenticity. Cultural sensitivity entails recognising the cultural significance of heritage sites, the groups that defend them and the sacred rituals that imbue these sites with ancient and cultural value. Cultural sensitivity is important for heritage site management. It shows how respecting these locations and their communities' cultural legacy is essential to cultural authenticity. By creating a harmonious balance between conservation and a meaningful vacation experience, cultural sensitivity ensures that background sites have a good time and shield their cultural authenticity. This also explores diverse techniques for promoting cultural sensitivity in heritage site management, consisting of network involvement, regulatory frameworks, collaborative partnerships and addressing cultural insensitivity. It emphasises the significance of instructing traffic, setting respectful behaviour codes and engaging with neighbourhood groups to ensure the maintenance of cultural and heritage. Cultural sensitivity serves as a cornerstone in heritage site management, guiding the sensitive dance among retaining cultural authenticity and offering a memorable experience for site visitors. It is a fundamental principle that guarantees heritage sites are reputable, celebrated and preserved in a way that aligns with their cultural importance while fostering a respectful and tasty tourist experience.

Heritage is widely regarded as an integral constituent of modern tourism and, accordingly, many destinations aspire to gain United Nations Educational, Scientific and Cultural Organisation (UNESCO) World Heritage (WH) status. However, uncontrolled influxes of tourists, ongoing management challenges, competing interests amongst stakeholders and decision-makers, as well as the politicisation of regulatory processes, all threaten to undermine the implied protection of WH inscription. Adopting a ‘wicked problems’ lens effectively elucidates the complex, diverse, and interconnected nature of the WH Convention’s governance structure and how this impact and influences the management of WH Sites.

Limited research investigates the travel behavior of the retired adult population before retirement and how it changes after retirement. Currently, most of the travel research on the retired population explores their current travel patterns in retirement. Increased research on travel activity before retirement would allow managers in the tourism industry to better adapt and anticipate the changing needs and demographics of seniors, notably, the various ways this growing population manages travel and specific barriers or concerns they face. The authors examined the changes to the travel patterns – defined as travel frequency, mode of transportation, and geographic location/s (domestic or international) – of those retired traveling before and after retirement. Since retirement is a time of major life change, the authors analyzed how this event impacts travel behavior. This research identified barriers these Baby Boomers and those who are retired experience while traveling, including health, social activities, and financial status, which may impact their travel, the degree to which their travel behavior is affected, and specific environmental and personal factors impacting their travel patterns. This chapter will explore the barriers and motivations to travel for the retired population. Results show that before retirement seniors had less time to travel, obligations at home, and were not interested in as many destinations. After retirement, health barriers negatively impacted an individual’s travel frequency and they were also more concerned about safety while traveling and accessibility to the destinations. After retirement, financial barriers impacted an individual’s domestic travel frequency, with those having lower incomes traveling less. Accessibility to the destination facility and transportation options were major barriers to traveling internationally. Before and after retirement, there was a decrease of 10 percent in international travel.

This research explores sustainable competitive advantage (SCA) in heritage tourism, focusing on authenticity, cultural preservation, and visitor experience. It examines the role of data in transforming visitor experiences through personalization, marketing insights, and predictive analytics. This chapter also examines the impact of technology, such as mobile applications, augmented reality (AR), and virtual reality (VR), on heritage tourism experiences. It emphasizes the importance of balancing modernization and cultural preservation, emphasizing ethical considerations and safeguarding heritage site authenticity. This chapter also highlights the significance of sustainability in heritage tourism, including eco-conscious practices, community engagement, and resource allocation. It discusses feedback mechanisms, documentation of cultural and historical assets, and heritage preservation as fundamental elements in SCA. The research encourages collaborative innovation within the heritage tourism domain, encouraging academics and industry professionals to explore emerging research topics. This chapter advocates for a future where heritage tourism offers unparalleled and sustainable experiences while safeguarding and celebrating the enduring treasures of the past.

This research explores why tourists are dissatisfied in places considered “wonders of the world”. The authors ask if the place does not match visitors' expectations or if other factors spoil the experience.

The authors analysed the lowest-rated reviews of these wonders on TripAdvisor. The authors identified the main causes of complaints and the problems tourists faced. The authors grouped the complaints into categories and used CoDa.

The results indicate that dissatisfaction does not stem from unmet expectations regarding the monument itself, but rather from other factors related to the quality of the tourist service.

The findings of this research can be implemented in those tourist spots that, despite their global popularity, have considerable proportions of unhappy visitors, not due to the attraction itself, but to shortcomings in its administration.

This study provides a deeper insight into the causes of complaints about some of the most renowned monuments, regarded as extraordinary places, where high satisfaction levels would be anticipated. It also contributes theoretically to the literature on customer complaints in tourist places.

This paper provides a comprehensive exploration of the historical evolution and contemporary transformations inherent in cultural landscapes, framed within the narrative of a cultural odyssey. The concept of cultural landscapes extends beyond the physical arrangement of landscape elements, encompassing social and cultural customs and economic dynamics in both tangible and intangible aspects of heritage. Instead of being confined to a linear evolutionary model of sacred-historic landscape development, these sites are understood to exist across different historical periods such as ancient, medieval, etc. reflecting their multifaceted nature.

The paper utilizes a thorough and systematic examination of existing literature, covering several disciplines such as cultural studies, anthropology and environmental studies. The methodology prioritizes a holistic approach by including succinct discussion of many locations to improve the analysis. The collection of qualitative data on the cultural importance of eco-heritage involves conducting participant observations and focus group talks to capture a diverse range of perspectives.

The paper highlights the importance of preserving and interpreting cultural landscapes as living, evolving entities. By recognizing diverse layers of history and cultural significance within these sites, research suggests strategies for integrating sustainable practices in the management of cultural landscapes.

This work makes a substantial contribution to the academic field by examining the intersection where cultural heritage and eco-transformations converge. By embarking on a cultural odyssey, the paper not only charts the progress of societies but also sheds light on the transformative impact of eco-heritage interactions. The novel perspectives offer a new framework for scholars, policymakers and practitioners to analyze and value the complex interrelationships between cultural legacy and ecological changes.

Luxury as a construct warrants an assessment of entities promoting themselves as luxurious offerings. Therefore, this study attempts to evaluate the experiencescapes of luxury trains operating in developed and developing countries to assess the presence of luxury values in the elements affecting tourists' experiences and immersion.

Two different types of luxury trains were selected from across developed and developing countries for a holistic assessment of the experiencescapes. Through netnography and hermeneutic interpretation, this study analyzes 218 experiential descriptions on Tripadvisor from luxury trains of Australia, UK, Peru and India.

Although luxury trains in both the regions entailed financial, functional, social and individual value, they struggled to offer these values in conjunction. While the positioning of luxury trains in developing countries under the “inaccessible luxury” segment is exaggerated, developed countries were also found to struggle with customer service and management.

By emphasizing on areas within the control of the service providers, short-haul luxury trains can be a better fit in developing countries. Better usability testing and employee training should be undertaken to improve the functional values of luxury in long-haul luxury trains of developed countries.

This article not only assesses the validity of luxury trains' positioning but also provides new insights into the nature of the tourist immersion process. Having extensively discussed experiences in the backdrop of luxury, it contributes to the progression of literature on luxury trains, experiencescapes and immersion.

Data used to develop the case included primary data from employees and leaders of AJE, a Peruvian-based beverage products manufacturer. The case company is not disguised; actual employee names and titles are used. The company provided financial and product data and photos.

The AJE Group’s initial launch of its Amayu Peruvian superfruit drinks into the American market, in partnership with Amazon, fell short of company expectations. Company leadership sought to reevaluate their strategy and determine how to modify their approach to achieve a higher level of success. They were considering whether a “blue ocean” strategic approach, which they successfully implemented in the past in the Peruvian market, might work in the US market.

This case is designed for an undergraduate international business or strategic management class. With the financial data, the case is also comprehensive enough to serve as an early case on international business in the strategic management capstone course. Before completing the case, business students should complete principles courses in the business core including marketing, accounting, finance and management.

Understanding tourist experiences with virtual reality (VR) products is essential for firms using VR for tourism marketing, particularly in developing countries where customers do not have access to personal VR devices or gadgets. This study aims to provide insights into technology usage for tourism marketing India, which is a developing country. It explores 360° virtual tours as an upcoming strategy for tourism promotion by analysing tourists’ perspectives through a qualitative approach.

360° YouTube video launched by the Ministry of Tourism, Government of India, was shown to the participants as a marketing stimulus, followed by questions to understand tourists’ experiences and intentions. Responses were collected from 45 tourists who visited popular tourist destinations such as Shimla, Manali and Dharamshala districts of Himachal Pradesh, India.

The findings of the study indicate that several crucial elements play a pivotal role in creating the 360° VR experience. Based on interviews, it was found that 360° video experiences assist in visualising a destination through imaginative exploration, generating curiosity about the destination, forming a favourable image of the destination and facilitates ease of experience. A few participants mentioned experiencing discomforts, such as motion sickness and eye strain, while viewing 360° videos. Moreover, tourists provided valuable insights into various factors, including how 360° videos elicit arousal through entertainment and excitement, develop immersion and engagement in the virtual environment (VE), aid in assessing destination suitability, offers advantage over other media, serves as a substitutes for travel during constraints, generates assurance and influences intentions. These factors have emerged as significant considerations influencing their willingness to adopt such technology in the future.

In the contemporary market landscape, 360° VR technology is anticipated to enhance the experiential elements within VEs. While existing research has focused on the technical attributes of VR, there remains a crucial gap pertaining to the experiential and destination-related elements and their influence on usage, travel planning and intentions. Therefore, this study provides deeper insights into the unexplored concepts and dimensions of the virtual tourism experience, particularly concerning interaction with 360° videos. The study contributes novel insights to the existing body of tourism literature and provides practical implications for enhancing 360° virtual tour experiences.