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The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase intention (PI) in the fashion retail metaverse with self-efficacy moderating between CBE and PI.

The data were gathered by conducting an online survey (n = 476) from young adults exposed to fashion retail metaverse platforms. The collected data were analyzed using structural equation modeling.

The findings discovered that social presence dimensions positively impact CBE, which substantially impacts the PI of young consumers in the fashion retail metaverse. The findings demonstrate that self-efficacy moderates the relationship between CBE and PI.

This study uses cross-sectional data in the fashion retail metaverse for young consumers. Future studies can use longitudinal data in the context of other industries and demographic profiles to assess changing customer behavior.

This study implies that customer experiences can be enriched through social presence dimensions, helping brands adapt their offers to create more engaging and rewarding customer interactions. It offers insights for brand managers aiming to augment the relationship between CBE and PI.

The study uniquely explores the relationship between social presence dimensions and CBE within the fashion retail metaverse. It examines self-efficacy as a moderator between CBE and PI, providing fresh insights into consumer behavior in the fashion retail metaverse.

This paper aims to explore the impact of FinTech adoption on small business sustainability and to understand how financial well-being acts as a mediator in this relationship. which is essential in fostering business sustainability in today’s dynamic business landscape.

A survey was conducted with an initial sample of 500 respondents, and subsequently, a final analysis was performed using a sample size of 321 respondents. Data was collected through a self-administered survey, and the hypothesized model was assessed using the Smart PLS analysis technique.

The findings revealed significant positive associations between Fintech adoption and small business sustainability, and financial well-being acts as a significant mediator in establishing this relationship. Financial well-being has a positive and significant impact on sustainability, with substantial and positive correlations with their respective elements.

Small businesses will realize the significance of financial well-being in their operations. This realization can motivate them to invest in digital tools such as payment systems and accounting software to streamline their operations and increase their resilience.

The results of this research can serve as a foundational framework for enhancing business sustainability in the Fintech sector, thereby facilitating the financial industry’s efforts to achieve economies of scale globally. Future research can investigate specific aspects, industries or regions deeper to provide a more comprehensive understanding of the study.

Developing nations are starting to take centre stage and are becoming more conscious of their economic potential in the tourism sector. Earlier, these countries were largely left out of the tourist sector. Today, the foreign exchange reserves of these nations are mostly derived from tourism and a nation's balance of payments derived through tourism supports international trade and stabilizes the economy. The chapter adopts a case study method to evaluate the prospects of inclusive growth through socio economic well-being. In the dynamic and constantly evolving tourism industry, it is imperative to make the growth more inclusive so that there is a balanced approach to long term sustainable development. When it comes to using traditional skills and cultural heritage to participate in this economic paradigm, rural artisans face both opportunities and challenges as the global tourism landscape undergoes evolving transformations. The study commences by closely examining the current market obstacles that rural artisans in the tourism industry face, which encompass a range of issues such as shifting consumer preferences, market saturation and the aftermath of external shocks like pandemics. The chapter indicates major obstacles impeding the integration of rural artisans into the tourism value chain by means of a thorough empirical analysis. In order to overcome the obstacles, the study investigates inclusive growth and how it might act as a spur to improve the socio-economic circumstances of rural craftsmen. The findings in the chapter distil best practices that promote inclusivity, empower local communities and support sustainable tourism development by looking at successful case studies and policy interventions.

This paper aims to systematically review the application of artificial intelligence (AI) in the tourism industry. By integrating human–computer interaction, machine learning, big data and other relevant technologies, the study establishes a comprehensive research framework that explores the systematic connections between AI and various facets of tourism.

This paper conducts a keyword co-occurrence analysis of 4,048 articles related to AI in tourism. The analysis identifies and classifies dominant topics, which are further refined through thematic literature review and manual coding for detailed discussion.

The analysis reveals five main topics: AI’s impact on tourist experience, AI in tourism marketing and prediction, AI in destination management, AI’s role in tourism enterprises and AI integration in strategic and regulatory framework. Each topic is reviewed to construct an integrated discussion that maps the current landscape and suggests directions for future research.

This paper transcends the fragmented discourse commonly found in the literature by establishing a unified framework that not only enhances understanding of the existing methodologies, theories and applications of AI in tourism but also identifies critical areas for breakthroughs, aiming to inspire a more humane and sustainable integration of AI in the tourism industry.

本文旨在系统回顾人工智能（AI）在旅游业中的应用。通过整合人机交互、机器学习、大数据和其他相关技术, 本研究建立了一个全面的研究框架, 探索人工智能与旅游业各方面之间的系统联系。

本文对4048篇与旅游业人工智能相关的文章进行了关键词共现分析。分析确定了主要议题并对其进行了分类, 然后通过主题文献梳理和手动编码对其进行了进一步完善, 以便进行详细讨论。

分析揭示了五个主要主题：人工智能与旅游体验、人工智能与旅游营销和预测、人工智能与目的地管理、人工智能与旅游企业, 以及人工智能在战略和监管框架中的整合。每个主题都进行了回顾, 以构建一个综合讨论, 勾勒出当前的研究格局, 并提出了未来的研究方向。

研究力图突破目前关于旅游与人工智能的碎片化讨论, 建立了一个统一的框架, 旨在加强对旅游业中人工智能现有方法、理论和应用的理解, 还点明了需要突破的关键领域, 以助力旅游业与人工智能共同创造更加人性化和可持续发展的前景。

Este artículo pretende revisar sistemáticamente la aplicación de la inteligencia artificial (IA) en el sector turístico. Mediante la integración de la interacción humano-ordenador, el aprendizaje automático, big data y otras tecnologías relevantes, el estudio establece un marco de investigación exhaustivo que explora las conexiones sistemáticas entre la IA y diversas facetas del turismo.

Este trabajo realiza un análisis de co-ocurrencia de palabras clave de 4.048 artículos relacionados con la IA en el turismo. El análisis identifica y clasifica los temas dominantes, sobre los que se profundiza mediante una revisión temática de la literatura y una codificación manual para su discusión detallada.

El análisis presenta cinco temas principales: El impacto de la IA en la experiencia turística, la IA en el marketing y la predicción turística, la IA en la gestión de destinos, el papel de la IA en las empresas turísticas y la integración de la IA en el marco estratégico y normativo. Cada tema se revisa para construir un debate integrado que trace el panorama actual y sugiera direcciones para futuras investigaciones.

Este artículo expande el análisis fragmentado que suele encontrarse en la bibliografía al establecer un marco unificado que no sólo mejora la comprensión de las metodologías, teorías y aplicaciones existentes de la IA en el turismo, sino que también identifica las áreas críticas para los avances, con el objetivo de inspirar una integración más humana y sostenible de la IA en la industria turística.

The purpose of this study is to map the intellectual structure of sustainable finance and accounting (SFA) literature by identifying the influential aspects, main research streams and future research directions in SFA.

The results are obtained using bibliometric citation analysis and content analysis to conduct a bibliometric review of the intersection of sustainable finance and sustainable accounting using a sample of 795 articles published between 1991 and November 2023.

The most influential factors in the SFA literature are identified, highlighting three primary areas of research: corporate social responsibility and environmental disclosure; financial and economic performance; and regulations and standards.

SFA has experienced rapid development in recent years. The results identify the current research domain, guide potential future research directions, serve as a reference for SFA and provide inspiration to policymakers.

SFA typically encompasses sustainable corporate business practices and investments. This study contributes to broader social impacts by promoting improved corporate practices and sustainability.

This study expands on previous research on SFA. The authors identify significant aspects of the SFA literature, such as the most studied nations, leading journals, authors and trending publications. In addition, the authors provide an overview of the three major streams of the SFA literature and propose various potential future research directions, inspiring both academic research and policymaking.