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This study develops a comprehensive taxonomy of the business analytics (BA) discipline, uncovering its intellectual core and revealing its evolution over the past 12 years.

Using stakeholder-driven identity formation theory, this study explores how organizational identity emerges through stakeholder negotiations. It investigates how top scholarly journals shape the BA discipline’s image and influence perceptions. High-quality articles from top journals listed by the Australian Business Deans Council are analyzed using latent Dirichlet allocation (LDA), a natural language processing and topic modeling method.

The study outlines key research areas identified as analytics methods, marketing, finance, operations and decision support analytics, along with 12 subareas. An analysis of the top 100 topics reveals prevalent research themes, showcasing the breadth of BA. A 12-year time-series review shows initial growth followed by maturation across most areas, except for decision support analytics, which maintained steady growth. These findings provide empirical evidence of BA’s development as a distinct discipline, highlighting its interdisciplinary nature and evolving research focus.

This study presents the first comprehensive, data-driven taxonomy of BA research, distilling the intellectual core into five key areas and 12 subareas, while identifying 100 supporting themes. It extends the stakeholders’ approach to identity development theory in the context of BA, providing empirical support for discussions on the field’s identity and diversity. The findings offer valuable insights for scholars, industries, managers and professionals, guiding curriculum development, research directions and practical applications of BA.

This paper explores the influence of Snapchat on workplace behavior, focusing on employee productivity, mental health and organizational policies. It examines how Millennials and Generation Z use Snapchat professionally, with implications for management strategies and workplace culture.

The paper provides a conceptual analysis grounded in existing literature and theoretical frameworks, including uses and gratifications theory, social comparison theory and attention economy theory. The analysis covers the psychological effects of social media validation, social comparisons and the impact of Snapchat on attention and task management. Management strategies such as policy development and employee training are also examined.

Snapchat positively impacts communication and team bonding but presents challenges to productivity, mental well-being and data security. The platform’s design encourages both community building and distractions. Organizations can mitigate these issues through effective policies, training and mental health support.

This paper offers a unique contribution by focusing specifically on Snapchat and its workplace impact. It addresses the balance between the benefits of social media and its drawbacks, presenting practical strategies for organizations to manage Snapchat usage effectively while maintaining productivity and supporting employee well-being.