Search results

Health short videos are serving as a powerful tool for encouraging individuals to actively adopt healthier behaviors. The sensory cues applied in these videos can be useful for engaging peripheral processing and enhancing attitudes. While previous research has examined the effects of various single cues, this study features a pioneering attempt to explore the roles of audiovisual cross-modal correspondence, encompassing multisensory cues perceived through different modalities, in health communication.

A 2 (color: warm/cool) × 2 (music tempo: fast/slow) between-subjects experiment was conducted to observe 120 participants’ responses to a health short video promoting eye health that was created using four different combinations of background color and background music tempo.

It was found that the congruent color–tempo pairings, that is blue & slow and orange & fast, led to more positive attitudes toward the videos than the incongruent pairings, that is blue & fast and orange & slow. The effect of cross-modal correspondence on attitude was fully mediated by processing fluency, with gender acting as a moderator between the two variables. Furthermore, individuals’ attitudes toward a short video positively influenced their health behavioral intentions.

These findings not only lend support to the theoretical framework of “multisensory cues-fluency-attitude-intention” chain for persuasion purposes but also have practical implications for creating effective health short videos.

The purpose of this study is to explore the motivational role of feedback information (positive and negative) provided by the firm in the face of participant heterogeneity, in terms of past success experience, under the research setting of crowdsourcing contests.

Taking insights from feedback studies and the dynamics of self-regulation theory, four theoretical hypotheses are proposed. An integrated dataset of 4,880 contest-participant pairs, which is obtained from an online contest platform and a survey, is empirically analyzed.

Empirical analysis shows that both positive feedback and negative feedback are able to stimulate the inner needs of participants. Notably, negative (positive) feedback becomes more (less) effective in intrinsically motivating crowds as they gain more successful experience during contest participation.

This study brings some new knowledge for the intrinsic motivation of crowds by exploring its antecedents, which have been undervalued in extant literature. The motivational role of feedback information is particularly explored.

This paper explores the association between directors’ and officers’ liability insurance (D&O insurance) and management tone manipulation.

This study uses data from A-share listed non-financial companies from 2009 to 2021 as its sample for empirical tests. In addition, the study relies on text analysis and the construction of models to investigate the relationship between D&O insurance and management tone manipulation.

The authors find that the purchase of D&O insurance will lead to management tone manipulation in the “management discussion and analysis” part of companies’ annual reports, and operating risk and agent cost are the two paths for the effect. Further analysis shows that having a male CEO and employing high-quality auditors can weaken the positive impact of D&O insurance on tone manipulation.

This paper provides a new approach for studying the literature related to D&O insurance and management behavior, and the findings enrich our understanding of the influencing factors and the mechanism of management tone manipulation, thus revealing policy implications for further standardization of the terms and system of D&O insurance in China.

Social media have escalated the frequency and intensity of brands’ online controversial events (OCEs), which differs conceptually from negative events. Despite this, there remains a scarcity of research exploring the nature of OCEs. This paper aims to investigate the impact of positive buzz on consumer engagement during OCEs.

Using 47,468 posts from two popular Chinese social media (i.e. Weibo and Zhihu), we employ a zero-inflated negative binomial regression and content analysis to test our hypotheses.

The results indicate that positive buzz informativeness and sentiment positively affect consumer engagement in online brand communities, moderated by community type and time-related factors. Expert communities (vs social communities) weaken main effects, while date distance strengthens them.

This study is the first to propose the nature of brand’s OCEs and explores how positive buzz affects consumer engagement, highlighting the moderating roles of community type and date distance. This paper contributes to literature on user-generated content (UGC), OCEs and dual process theory, offering valuable insights for brands, consumers and community owners.

It has been proven that the characteristics of top management in an organization have an impact on the organization’s employee management strategies. In micro, small and medium-sized enterprises, the business owner’s influence is constructive. However, there has been little discussion about the influence of business owners’ personal characteristics on enterprises’ human resource management (HRM) strategies.

In this study, two complementary experimental designs – quantitative research and qualitative research – were adopted to verify the theoretical framework.

The results show that business owners with masculine characteristics tend to adopt the strategies of internal development and external acquisition, while those with feminine characteristics tend to adopt the strategies of internal development. Significant differences were found between the female business owner group and the male business owner group in terms of the relationship paths of gender role orientation, leadership style and gender role orientation and HRM strategies.

Firstly, this is the first time to discuss human resource management strategies from the perspective of gender roles. Secondly, the data of this research is collected from entrepreneurs, which is another advantage of this research. Finally, this research has obtained more valuable research findings. This study found that feminine bosses tend to adopt internally developed human resource strategies, while masculine bosses value internally developed human resource management strategies and also tend to adopt external acquisition strategies. Studies have shown that companies that adopt defensive strategies rely more on internally developed human resource management strategies, while those with exploratory strategies are more inclined to externally acquired human resource management strategies. So, does the boss’s gender role orientation match the organizational strategy, that is, feminine bosses adopt defensive strategies, while masculine bosses adopt defensive and exploratory organizational strategies? This point provides new research ideas for the development of private enterprises.

Schools provide high priorities to offer innovative curricular and cocurricular programs, and leaders make necessary efforts to promote enablers and overcome disablers for sustaining their innovativeness. With the background of quality management and stakeholder theories, the present study examines the interplay of hindrances to quality between empowering leadership, stakeholder involvement and organizational innovativeness.

Responses of 157 American school principals collected through the Teaching and Learning International Survey 2018 by the Organization for Economic Cooperation and Development were used and analyzed to test the proposed hypotheses.

Results show that empowering leadership behaviors of school principals support promoting organizational innovativeness, and involvement of stakeholders with the school activities also promotes organizational innovativeness. Interestingly, when American schools faced a high level of hindrance to providing quality education to their students, principals’ high level of empowering leadership behaviors promoted organizational innovativeness.

This is the first time in the literature that the interplay between empowering leadership, stakeholder involvement and hindrance of quality education has been examined to promote organizational innovativeness.

This systematic review aims to comprehensively explore the existing literature on the use of corporate communication within the realm of social media.

A total of 136 peer-reviewed journal articles are explored and analysed using both performance and bibliometric analysis.

This review identifies five main findings: (1) trends in corporate social media research that highlight the growth trajectory of research on social media use for corporate disclosure, (2) geographical coverage of studies indicating the concentration of research in certain regions, such as the USA, followed by China and the UK, with notable gaps in others, such as developing countries, (3) theoretical frameworks employed demonstrate that various theoretical frameworks are utilized, although a significant portion of the studies do not specify any theoretical underpinning, (4) social media platforms studied, confirming Twitter to be the most studied channel followed by Facebook and (5) thematic analysis of articles on disclosure type that categorized the articles using bibliometric analysis into five themes of disclosure: general disclosure, corporate social responsibility-related information, financial information, CEO announcements and strategic news communication. A subsequent cross-theme analysis classifies disclosure determinants and consequences of corporate social media usage.

Through a comprehensive and systematic analysis of existing research, this review offers novel insights into the current state of corporate communication on social media. It consolidates current knowledge, highlights under-explored areas in the existing literature and proposes new directions and potential avenues for future research.

This study aims to investigate a chromium-free sealing treatment process to replace the chromate sealing process in response to the environmental hazards caused by chromate in the Phosphate chemical conversion (PCC) coating post-treatment sealing process.

In this paper, chromium-free sealing technology was used to post-treat PCC coatings. Scanning electron microscopy was used to investigate the structure of the surface of the PCC coatings after the sealing treatment, and the corrosion resistance, hydrophobicity and bonding were tested using an electrochemical workstation, a copper sulfate spot-drop test, a lacquer bonding test, a contact angle meter and a neutral salt spray test.

Chromium-free closure makes the grain distribution on the surface of the PCC coating more uniform and dense, and forms an organic film on the surface of the coating, which significantly improves the corrosion resistance and hydrophobicity of the PCC coating, does not affect the coating film bonding force and has similar performance with potassium dichromate solution.

The results show that the corrosion resistance of PCC coatings after chromium-free sealing treatment is improved, and chromium-free sealing has the potential to replace chromium sealing.

This study explores the spatial and temporal relationship between tourism activities and transportation-related carbon dioxide (CO₂) emissions in the United States (US) from 2003 to 2022 using advanced geospatial modeling techniques.

The research integrated geographic information systems (GIS) to map tourist attractions against high-resolution annual emissions data. The analysis covered 3,108 US counties, focusing on county-level attraction densities and annual on-road CO₂ emission patterns. Advanced spatial analysis techniques, including bivariate mapping and local bivariate relationship testing, were employed to assess potential correlations.

The findings reveal limited evidence of significant associations between tourism activities and transportation-based CO₂ emissions around major urban centers, with decreases observed in Eastern states and the Midwest, particularly in non-coastal areas, from 2003 to 2022. Most counties (86.03%) show no statistically significant relationship between changes in tourism density and on-road CO₂ emissions. However, 1.90% of counties show a positive linear relationship, 2.64% a negative linear relationship, 0.29% a concave relationship, 1.61% a convex relationship and 7.63% a complex, undefined relationship. Despite this, the 110% national growth in tourism output and resource consumption from 2003–2022 raises potential sustainability concerns.

To tackle sustainability issues in tourism, policymakers and stakeholders can integrate emissions accounting, climate modeling and sustainability governance. Effective interventions are vital for balancing tourism demands with climate resilience efforts promoting social equity and environmental justice.

This study’s innovative application of geospatial modeling and comprehensive spatial analysis provides new insights into the complex relationship between tourism activities and CO₂ emissions. The research highlights the challenges in isolating tourism’s specific impacts on emissions and underscores the need for more granular geographic assessments or comprehensive emission inventories to fully understand tourism’s environmental footprint.