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This study aims to investigate the determinants influencing green mindfulness among university students in Malaysia within the context of the Malaysia 2030 Agenda, focusing on Sustainable Development Goal 17 attainment.

The research uses a quantitative approach with a sample of 203 young adults. It explores the factors of goal difficulty, knowledge and awareness, spirituality, values and perceived university environmental responsibility (PUER), using a novel theoretical framework termed universal identity theory (IT).

Values, knowledge and awareness and PUER significantly contribute to green mindfulness, whereas spirituality and goal difficulty did not exhibit a substantial relationship to green mindfulness.

Limited representation of diverse age groups and the potential influence of seniority on spirituality. Future research should expand the framework to include green behavior and performance, increase the sample size and consider a broader age demographic.

Universities play a crucial role in promoting green mindfulness through the establishment of rules, regulations, environmental initiatives, incentive systems and the introduction of a green mindfulness course. Clear communication channels and top-down approaches are recommended.

This research contributes to understanding the mechanisms that induce green mindfulness among university students in Malaysia, aligning with national and global sustainability goals.

The universal IT provides a comprehensive understanding of how personal, social and community-based identities collectively influence green mindfulness. This theoretical perspective contributes to the environmental psychology and sustainability studies field, offering a culturally sensitive approach.

Paul and Sandra are the founders of Basooh Coin Laundry Sdn Bhd. It is an authorised distributor from Gem laundry system world No.1 in commercial laundry manufactured and laundry equipment (a famous coin self-service laundry) in Malaysia. The case study is about John Sooh and Tasha, the founders of Basooh Coin Laundry Sdn Bhd. John established his coin laundry business after several failed businesses. The idea of a coin laundry business was from his wife, Tasha, who thought about the idea on the day their second son was born. This case highlights the dilemma John faced in the hopes to expand his business. His ultimate goal is to head into the digitalisation world where the main focus is to cultivate innovation in their business to improve their customer service. However, John has trouble getting suitable investors on board to date.

The Golden Nugget is a family business that serves authentic Chinese cuisine in Gothenburg, Sweden. It was founded by a couple from Hong Kong, China, Alan Chan and Sandra Ng in 1957. This case is based on the succession issue facing Brian, the second-generation owner-manager of The Golden Nugget. Despite Brian's efforts to expose his children, niece and nephew to the business, he realised that none of the third generations showed an interest in taking over the family business. Upon discussion, Brian found three reasons (1) own goals and desires vs family conflict, (2) fear of sacrificing their freedom and (3) lack of work–life balance.

This case involves a family-owned business that dealt with industrial tools and equipment and was experiencing strife between the first and second generations. The family firm was founded by two brothers, who later named their children to oversee the managerial side of the enterprise. The case serves as an example of how a family business can achieve new levels of success by adopting the appropriate tactics and carrying them out effectively among family members. The case also illustrates the need of succession planning in family businesses, involving the second generation, is regarded as a strategic move that will change the game. But a poorly executed or overly simple succession plan might also be problematic. Besides, the case also exemplifies miscommunication in family relationships, as seen in the argument between the uncle and nephew and its effects on business. Nevertheless, the issues must be resolved in order for the family business to proceed towards digitisation.

Artificial Intelligence (AI) is widely used in higher education teaching and learning. This trend of AI integration will continue to emerge within the education system. To stay ahead of the curve in the education realm, educators shall involve the usage of AI in teaching activities, assessments, and learning experiences. This book chapter aimed to highlight the challenges faced by higher education while proposing refined solutions to educators in involving the usage of AI tools in their teaching pedagogy. The suggested solutions were drafted from three different perspectives of AI to be integrated into its curriculum, namely the 3As triadic approach. Activities are identified as the essential asset to fostering a collaborative learning environment encouraging students to make use of cocreated AI in activities creation. Meanwhile, assessment preparation requires rigorous restrictions on AI usage to portray higher order thinking skills while abiding by ethical guidelines and legal framework. Academic content is prudent in ensuring latest findings and research are credible while bridging the gap between interactive academic materials with students' learning outcomes. Concurrently, we highlighted several approaches to achieve AI collaborative learning and enhance students' experience.