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Building on the forms of immersion in computer games, this chapter argues that games, whether played alone or with others, require a level of engagement equal to that of immersive artworks. Drawing on concepts from Ernest Adams, Staffan Björk and Jussi Holopainen, the chapter explores how games and digital worlds engage and immerse the viewer through sensory-motoric, cognitive, emotional and spatial elements. These digital spaces position the audience as both participants and co-creators, similar to immersive art forms dating from the 1950s and 1960s, where the shift from passive spectator to active participant, as seen in the works of Allan Kaprow and the Light and Space Movement, is mirrored in contemporary digital practices. This chapter examines how digital tools and new thinking enable unique opportunities for representation, display, engagement and interpretation, where the concept of an expanded narrative, incorporating active spaces and cross-disciplinary collaboration, is crucial for contemporary digital and new media practice. This chapter explores the intersection of art and VR gaming, using Half-Life: Alyx as a case study to demonstrate immersive engagement. Highlighting the impact of the COVID-19 pandemic, this chapter also discusses how cultural and heritage institutions have adopted technology to engage remote audiences. By linking research with practical examples, the chapter illustrates how VR and gaming push the boundaries of immersive experiences, creating novel opportunities for audience interaction and engagement.

Based on the theory of identity, this paper aims to examine the centrality role of entrepreneurs’ identity in the prevalence of the entrepreneurial process in online platforms. Identity is a kind of internal energy that stimulates the neurons of entrepreneurs. Thus, leveraging identity effectively in the digital business cycle is a global challenge of paramount importance.

This study uses a quantitative approach, specifically the covariance-based structural equation modeling method, to examine data collected from a sample of 153 entrepreneurs operating on social media platforms.

The findings highlight the positive impact of social media on entrepreneurs’ identities, revealing three distinct identity types: digital identity, social identity and entrepreneurial identity. However, only entrepreneurial and social identities emerge as significant factors in sustaining the entrepreneurial process. Entrepreneurs operating on online platforms strive for recognition as entrepreneurs while also cultivating trust-based relationships with social media users. This recognition and trust contribute to the overall success of their entrepreneurial endeavors.

Identity centrality in the entrepreneurial process presents itself as a highly sophisticated tool to help young entrepreneurs on social media platforms to identify, construct and even harmonize the different identities they may adopt to adapt to the challenges and opportunities of entrepreneurship. In fact, social media provide several opportunities that foster entrepreneurial aspirations and provide a fertile ground for shaping entrepreneurs’ identities, ensuring the success of their entrepreneurial ventures. The emerging generation of entrepreneurs should prioritize cultivating their entrepreneurial and social identities while maintaining an acute awareness of the importance of having a coherent and relevant online presence.

The results of this study significantly elucidate the mechanisms governing identity formation and its dynamics’ influence on the development of entrepreneurship on social media.

This study examined how social network influences maintenance of the indigenous language of the Kejaman, a small indigenous group living in Sarawak, Malaysia.

The participants were 123 Kejaman speakers from three generations living in two longhouses in Belaga, Sarawak. Participants were presented with 20 situations relevant to the lives of Kejaman people to find out the people they interact with.

The grandparents, parents and children’s generations all had more exchange networks (M = 131.7) than interactive networks (M = 110.3). They consulted kin on matters related to family, money, culture, death and taboos, providing the avenue for the use of the Kejaman language. Generation 2 had more interactive networks and Generation 3 consulted non-kin on more matters, and the communication takes place in languages other than Kejaman. Chi-Square tests of independence showed no significant differences in the number of exchange and interactive networks across generations. The three generations were not significantly different in uniplexity (M = 29.5%) and multiplexity scores (M = 20.6%). The Kejamans belong to a low-density, uniplex social network community.

There is a limitation in using social network analysis as a reliable predictor of future language use. This is because social networks are not fixed. They can expand, shrink and change over lifetime, and the fact that the generation of children does not talk about family matters in their mother tongue does not mean that they will not do so in future.

As interactive networks comprise non-Kejaman people, there will be inadequate close ethnic ties to support transmission and maintenance of Kejaman linguistic and cultural norms. Therefore, their language fluency may decline to the extent that they experience language anxiety and feel uncomfortable using it.

The quantity and quality of interactive networks for the Kejaman are not conducive for upward mobility. What this means in the sociopolitical context of Sarawak is that, this small indigenous group is still family-centred and does not have adequate social contacts in the wider society, indicating lack of social standing.

The study suggests that in future the Kejaman will rely on interactive networks to talk about life-choices, and the lessened contact with Kejaman people will affect maintenance of Kejaman linguistic and cultural norms.

This study aims to operationalize consumer decision-making styles as higher-order constructs and investigates the influence of two distinct subdimensions of consumer vanity – namely, appearance vanity and achievement vanity – on consumer decision-making orientations (CDMO).

Using data from an online survey of 319 young adults, the authors construct a higher-order structural model capturing the following three orientations: social/conspicuous, utilitarian and undesirable. The partial least squares structural equation modeling approach was used to test the validity of the higher-order structural model and the hypothesized relationships.

Results, confirming the higher-order structure of consumer decision-making styles, highlight the distinctive impacts of the vanity dimensions on different CDMOs. Specifically, appearance vanity predominantly affects social and undesirable orientations, and achievement vanity influences utilitarian orientation.

While several theoretical classifications of consumer decision-making styles have been proposed in the past, none of the earlier studies leveraged those classifications as higher-order models. Addressing this literature gap, this study provides empirical evidence associating CDMOs with a specific consumer trait – vanity – thereby validating the higher-order nature of consumer decision-making styles.

The purpose of this study is to investigate the dynamics of youth engagement in urban agriculture, particularly through youth gardens in distressed neighbourhoods of Cape Town. This examination is crucial due to the limited involvement of youth in urban agriculture, which poses a threat to the sustainability of these practices despite their recognised contributions to urban development.

The research employs a qualitative methodology to explore the motivations, challenges and experiences of young urban farmers. Semi-structured interviews with youth participants from selected urban community gardens, complemented by virtual ethnography, form the core of the data collection process. This approach provides an in-depth understanding of the factors influencing youth participation in urban farming.

The study reveals that youth engagement in urban agriculture is motivated by various factors, including entrepreneurial aspirations, environmental justice activism, and a dedication to food justice. These findings suggest that for urban agriculture initiatives to be effective in such settings, they must acknowledge and address the specific motivations and contextual challenges faced by young people.

The study’s findings are context-specific to the distressed neighbourhoods of Cape Town, which may limit their generalisability to other urban settings. Future research could expand the scope to include a comparative analysis with other cities.

The insights gained from this study can inform the design of urban agriculture initiatives that better engage youth, thereby fostering community development and sustainable urban practices.

This research offers novel insights into the underexplored area of youth engagement in urban agriculture within distressed urban environments. By focusing on the voices and experiences of young urban farmers in Cape Town, the study contributes to the development of targeted policies and programmes that aim to promote inclusive and sustainable urban agriculture practices, particularly by enhancing youth involvement.

This paper aims to investigate the extent of personal privacy concerns expressed by university students in Vietnam while using TikTok, the influence of peer interactions and social norms on privacy attitudes and behaviors and the strategies used by university students in Vietnam to mitigate privacy risks on TikTok.

A qualitative approach using semi-structured interviews was used to gather data on the following: the degree to which Vietnamese university students express concerns about their personal privacy while using TikTok; how peer interactions and social norms influence privacy attitudes and behaviors; and the strategies these students use to mitigate privacy risks on the platform.

Findings indicate that although university students exhibit a relatively low level of concern regarding their personal privacy on TikTok, peer influences and societal norms significantly shape their attitudes and behaviors on the platform. Moreover, students use several strategies to mitigate privacy risks, such as selective content sharing and refraining from engaging with unknown links.

These insights provide valuable implications for the development of targeted interventions and educational initiatives aimed at fostering a more privacy-conscious TikTok user community among university students in Vietnam.

This research fills a critical gap in the existing literature by focusing on the influence of social norms and peer influences on privacy attitudes and behaviors on social media platforms. While prior studies have explored various factors impacting privacy concerns on social media, the role of social dynamics has been understudied. Moreover, the research specifically addresses the lack of investigation into privacy concerns on TikTok, a platform rapidly gaining popularity among younger demographics.

The primary purpose of this paper is to examine the role of perceived trust, information quality, positive word of mouth and societal norms toward real estate purchase intention. The study also examines how pro-environmental self-identity mediates the relationship between positive word of mouth and real estate purchase intent, as well as between societal norms and real estate purchase intention. This research aims to delve into these intricate dynamics through a multidimensional lens.

The research employs existing scholarly works and measurable variables evaluated through a five-point Likert scale, hypothesis testing and mediation analysis to examine the proposed framework. A structured survey comprising six sections was administered, yielding 385 valid responses. The data analysis process included the use of confirmatory factor analysis and structural equation modelling techniques.

The analysis indicates that pro-environmental self-identity has the most significant influence on real estate purchase intention, closely followed by positive word of mouth. Incorporating eco-friendly themes in marketing campaigns significantly boosts purchase intentions. However, perceived trust does not significantly impact purchase intentions. Other factors, such as information quality and societal norms, also play significant roles, underscoring the importance of understanding the complex dynamics shaping consumer decisions in the real estate market.

This research exclusively targets responses from young consumers in specific regions of India. Future studies should aim for a more extensive geographic scope, encompassing a diverse global population for a broader understanding of the subject.

Based on previous literature, this study is the first to identify the elements influencing the inclination to buy environmentally friendly real estate through social commerce.