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Understanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The study aims to investigate how specific characteristics of platforms and organic food information impact young adults’ perceived value, leading to their subsequent purchase intention.

Around 535 valid responses were collected through an online survey and then analyzed applying a two-stage structural equation model (SEM) and artificial neural network (ANN) approach.

Results of this research show that platform characteristics (including system quality and evaluation system) and product information characteristics (including organic label, ingredient information and traceability information) significantly affect young adults’ perceived utilitarian and hedonic value. The platform’s service quality has a strong effect on their perceptions of hedonic value, while the delivery system strongly influences their utilitarian value. Moreover, the perceived value, as a crucial mediator, plays a significant role in moderating the influence of platform and product information characteristics on the purchase intentions of young consumers regarding organic food.

Previous research has overlooked the credence attributes of organic food and particularities of online purchasing, focusing instead on general platform and product characteristics. This study addresses this gap by proposing a more appropriate model that integrates the characteristics of both the platform and product information. This offers theoretical and managerial implications for effectively stimulating organic food consumption among young adults in online environments.

Esports is emerging as a global sensation, yet its distinctive nature complicates our understanding of players' motivations. This study leverages self-hierarchy and self-determination theories to examine the motivations that define players at individual, relational, and community levels, seeking to identify which motivations are most valued.

A mixed-method approach was employed, focusing on Honor of Kings esports players in China to explore the answers to the research questions. First, semi-structured interviews were conducted to uncover self-definitional motivations at various levels. Second, a quantitative study was conducted with 607 regular Honor of Kings players to empirically examine the effects of the identified motivations on satisfaction.

The qualitative and quantitative data results reveal that self-efficacy and self-worth at the individual level, recognition and emotional attachment from close others at the relational-self level, and cocreation and belongingness at the collective level positively influence game satisfaction. More importantly, self-definitional motivations at the relational level are valued the most. Additionally, identification with a game character moderates the effects of self-definitional motivation at the collective level and emotional attachment at the relational-self level.

This research delves into players' motivations for engaging with Honor of Kings, anchored in self-hierarchy and self-determination theories. It uncovers that motivations rooted in different aspects of self-identity have distinct associations with players’ satisfaction level. This suggests a vital strategy for game designers and operators to adopt: to enhance player satisfaction, they should specifically address and emphasize the aspects of self-identity that matter most to their audience.