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This study aims to examine the impact of entrepreneurial individual vision and entrepreneurial role models on perceived entrepreneurial opportunities resulting from the COVID-19 crisis while assessing the moderating role of entrepreneurial grit (passion and perseverance).

The research adopts an applied path analysis method using Hayes' PROCESS MACRO with SPSS. The statistical population consists of early-stage entrepreneurs participating in Iran’s 2020 Global Entrepreneurship Monitor international research program.

The results indicate that regardless of gender, age and education of participants, the “entrepreneurial individual vision” of early-stage entrepreneurs has a direct positive impact on their perception of entrepreneurial opportunities arising from COVID-19. Moreover, due to the challenging circumstances during the crisis, the role model of successful entrepreneurs who began their ventures during the pandemic influences early-stage entrepreneurs. That is to say, the role model has an impact on the perceived entrepreneurial opportunities resulting from COVID-19.

The study has focused exclusively on early-stage entrepreneurs. Hence, it is suggested that further research explores the influence of entrepreneurial vision characteristics among both early-stage and established entrepreneurs. Additionally, examining the interactions between their entrepreneurial role models, perseverance and types of entrepreneurial passion in relation to the perceived opportunities arising from the COVID-19 crisis would be valuable.

In critical situations, early-stage entrepreneurs persevere by maintaining a resilience spirit and stress management. As a result, they could identify new entrepreneurial opportunities in line with their entrepreneurial vision. Nevertheless, early-stage entrepreneurs should postpone exploiting those opportunities until a time close to the final stages of the crisis. Early-stage entrepreneurs should redefine a clear and effective entrepreneurial individual vision. Furthermore, they should firstly reinforce their growth mindset; secondly, apply a servant leadership style to their startups in order to enhance grit; and finally translate their vision into a shared vision in line with the expansion of their role models.

During times of crisis, societies require early-stage entrepreneurs, who possess an individual entrepreneurial vision, have access to entrepreneurial role models and exhibit perseverance to identify and capitalize on entrepreneurial opportunities generated by the COVID-19 crisis.

Unlike normal situations, during the COVID-19 pandemic, entrepreneurial grit (passion and perseverance) exhibits a mixed and paradoxical moderating effect; the entrepreneurial grit-passion dimension weakens the positive effect of “entrepreneurial vision” on “perceived entrepreneurial opportunities caused by COVID-19.” This is while the entrepreneurial grit-perseverance dimension normally strengthens this positive effect. Therefore, the Entrepreneurial Grit Paradox is the most important contribution of the study. In contrast with prevalent theoretical perspectives such as the views of Blank (2020) and Rise (2011), early-stage businesses begin with the entrepreneurial individual vision, grit-perseverance and their entrepreneurs' role models in crisis times.

Different age groups display different shopping patterns in terms of how and where consumers buy products. During times of crisis, such behavioural differences become even more striking yet remain under-researched with respect to elderly consumers. This paper investigates the impact of age on retail-related behavioural changes and behavioural stability of elderly shoppers (in comparison to younger consumers) during a crisis.

The authors surveyed 643 Austrian consumers to assess the impact of perceived threat on behavioural change and the moderating effect of age groups. Based on findings from this survey, they subsequently conducted 51 semi-structured interviews to understand the causes of behavioural change and behavioural stability during a crisis.

Elderly shoppers display more stable shopping behaviour during a crisis compared to younger consumers, which is influenced by perceived threat related to the crisis. Such findings indicate that elderly shoppers reinforce their learnt and embedded shopping patterns. The causes of change and stability in behaviour include environmental and inter-personal factors.

Through the lens of social cognitive theory, protection motivation theory and dual process theory, this research contributes to an improved understanding of changes in shopping behaviour of elderly consumers, its antecedents and consequences during a time of crisis. The authors reveal reasons that lead to behavioural stability, hence the absence of change, in terms of shopping during a crisis. They further outline implications for retailers that might wish to better respond to shopping behaviours of the elderly.

This study examines how asking employees to self-assess their performance during the compensation setting process, when they are unaware of their marginal contribution to firm profit, affects employer welfare. Previous research suggests that giving employees a voice in the compensation setting process can positively affect employee performance and firm profit (Jenkins & Lawler, 1981; Roberts, 2003). However, the study proposes that asking employees to assess their own performance as part of the compensation setting process can have unintended consequences that ultimately lead to higher employee compensation demands. This is because asking employees to assess their performance increases their overconfidence in their own performance and their compensation demands. As a result, employers may face the dilemma of whether to meet these higher compensation demands or risk economic losses due to employee retaliation if their demands are not met. Through experimental evidence comparing a control condition without self-assessments and three self-assessment reporting conditions, the study provides evidence that supports the notion that eliciting employee self-assessments as part of the compensation process reduces employer welfare. Data on employee perceptions of performance further support the notion that asking employees to evaluate their performance leads to an inflated perception of their performance. These findings provide a theory-based explanation of why, in practice, many companies disentangle employee performance assessments from the compensation setting process and that companies are well advised in doing so.

This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory.

Four experimental studies were conducted to test the proposed effect, the underlying mechanism and the boundary condition.

The formality of CEO attire significantly influences consumers’ perceptions of corporate image. Specifically, formal CEO attire creates a stronger perception of corporate authority among consumers, mediated by perceived rule-following of the CEO. In contrast, informal CEO attire leads to a stronger perception of corporate friendliness, mediated by perceived psychological distance of the CEO. Moreover, a matching effect exists between the type of industry and CEO attire formality, where consumers perceive a greater match between authoritative industries and formally dressed CEOs, and between friendly industries and informally dressed CEOs. This alignment strengthens consumers’ corporate attitudes.

The findings offer valuable insights for CEOs aiming to foster a positive image through their attire, providing strategic guidance for aligning corporate image with industry characteristics.

This research extends the understanding of how consumers’ perceptions of CEO attire can spill over to affect the corporate image, offering a novel perspective on corporate image communication.

Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot use intention for low health literacy users.

We conducted two experimental studies with a final sample of 327 (Study 1) and 241 (Study 2). Three different chatbots were developed (Chatbot design: Bot vs Male-doctor vs Female-doctor). Participants were asked to have a medical consultation with the chatbot. Participants self-reported their health literacy scores. The PROCESS model 7 was used to analyze the hypotheses.

The results showed that the female-doctor cues elicited greater cognitive and emotional trust, whereas the male-doctor cues only led to greater cognitive trust (vs bot-like cues). Importantly, this study found that users’ health literacy is a significant moderating factor in shaping cognitive and emotional trust. The results indicated that both the female and male-doctor cues’ positive effects on cognitive trust were significant for those with lower levels of health literacy. Furthermore, the positive effect of the female-doctor cues on emotional trust was also significant only for those whose health literacy level was low. The increased cognitive and emotional trust led to greater future intention to use the chatbot, confirming significant moderated mediation effects.

Despite the strong economic and educational benefits of healthcare chatbots for low health literacy users, studies examining how healthcare chatbot design cues affect low health literate users surprisingly remained scarce. The results of this study suggest that healthcare chatbots can be a promising technological intervention to narrow the health literacy gap when aligned with appropriate design cues.

Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to product placement and cobranding, this study aims to systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on television programs.

Extensive pretesting and four experimental studies were conducted. Real stimuli that had been digitally manipulated with fictitious brands were used in Study 1 (laboratory experiment involved student samples) and Study 2 (online experiment with a national sample) to examine the short- and long-term impacts of product competitiveness on brand coappearance. Real stimuli incorporated actual brands were used in Study 3 (involved advertisers’ key demographic) and Study 4 (alterative television program with a national sample) to examine the impacts of brand competitiveness and its interaction effect with product competitiveness.

The study found that coappearing with a product of high competitiveness significantly enhanced attitudes and purchase intention toward the coappearing products both in the short and long term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention toward the coappearing brands suggesting a coopetition pattern for brand coappearances. The effect of brand coappearances did not vary substantially for low or high involvement products with or without character interaction.

The study develops a useful framework for explaining and understanding the potential spillover effects in brand coappearances. It contributes to the existing literature on product placement and cobranding, while also paving the way for future research opportunities.

When introducing new brands, marketers are advised to consider coappearance deals with more competitive brands in highly competitive product categories. Conversely, coappearance deals with less competitive brands in less competitive product categories should be adopted to promote well-known brands. Advertisers may also consider product or brand exclusivity arrangements with broadcasters to enhance the effectiveness of the product placement.

Although brand coappearance in media content is likely to continue to proliferate, little is known about the phenomenon and its effects. To the best of the authors’ knowledge, this research is the first to systematically examine the perceptions toward brands coappeared in television programs.

This study uses social exchange theory to describe, explain and propose the influence of dyad partners' leadership position structure, which includes the roles they play and their existing and prospective common experience, on their commitment to their dyad and their cooperation.

The study uses the case of equally empowered co-CEOs in a family business, who play the roles of family member, owner and executive; co-CEOs in a startup firm, who play the roles of owner and executive; and co-CEOs in a merger and acquisition (M&A), who play the role of executive. Co-CEOs in family businesses benefit from longer existing and longer prospective dyad longevity than co-CEOs in startups, who, in turn, benefit from longer existing and longer prospective dyad longevity than co-CEOs in M&As.

The study proposes that the roles the partners play in the dyads, and the existing and prospective longevity of their relationship, positively influence the partners' commitment to the dyad and their level of cooperation.

The study offers a model that has the potential to direct scholars at the formulation of the theory of top management symmetric formal power dyads dynamics and assist family business owners, startup partners, board of directors and co-CEOs in formulating and implementing upper echelons leadership plans to enhance cooperation and coordination between equal partners.

This study examines the dynamic relationship between UK entrepreneurs' engagement with society and the economic climate surrounding the 2008 financial crisis – before, during and after it. We investigate whether such crises strengthen or weaken the connections between entrepreneurship and society, considering gender differences.

We employ individual-level data from the British Household Panel Survey (BHPS) and the UK Longitudinal Study (UKLS) to assess changes in entrepreneurs' social engagement during crises. We use panel logit and Poisson regressions to estimate trends in social engagement over time and in response to economic turmoil.

We discover that entrepreneurs are more likely to join social organisations during economic turmoil. This engagement varies by gender, with female entrepreneurs more inclined to engage with social organisations than males. This suggests that female entrepreneurs perceive crisis risks differently, seeking support to navigate uncertainty. Additionally, we find evidence supporting the idea that female entrepreneurs take longer to recover from major economic shocks than their male counterparts.

Entrepreneur behaviour during crises remains understudied. The role of social ties and networks in aiding entrepreneurs during systemic crises is particularly unexplored. This study addresses this gap, highlighting gender-based behavioural differences during crises and paving the way for further research. It represents a crucial step in integrating crisis literature into entrepreneurship studies.