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The rise of the mobile Internet has accumulated much text information in various online financial forums. Such information often contains the emotional attitudes of investors toward financial technology (fintech) platforms, so extracting the sentimental tendency information has great practical value for the development of fintech platforms. Based on the investor sentiment theory, the paper aims to analyze the relevant social media data and test the influence path of online news evaluation on the stock price fluctuation of fintech platforms.

Taking Oriental Fortune as the research object, this paper selects multiple variables such as stock bar popularity, snowball popularity, news popularity and news sentiment scores collected by UQER and combines the sentiment scores of single daily news into a daily sentiment score. Based on the period from November 1, 2019 to March 31, 2020, during the emergence of the coronavirus disease 2019 (COVID-19) pandemic as the background, the authors conduct the Granger causality test based on the vector autoregressive (VAR) model and analyze the relevant evaluation of Oriental Fortune through the empirical model.

The authors' results show that different online evaluations impact the rise and fall of stock prices differently, while news popularity has the most significant impact. Besides, news sentiment scores on share price fluctuation have a relatively substantial influence. These findings indicate that the authoritative news evaluation can strongly guide investors to make relevant investment behavior operations in the information dissemination process, significantly affecting stock prices.

The research findings of this paper have good inspiration and reference values for investors and financial regulators.

Virtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one element to study its impact on consumers’ purchase intentions. This study disassembles the components of virtual clothing presentation in Taobao and explores how each component (virtual clothing, virtual model, presentation space, presentation technology and system quality) affects consumers’ purchase intention, which can provide clothing companies recommendations for developing it and help improve consumers’ online shopping experience.

This study created the parts of a virtual clothing presentation and took advantage of Taobao’s 3D interactive module to simulate a shopping scenario. Participants experienced a 3D interactive virtual clothing presentation in which they could change clothing colors, show actual clothing sizes, try different model poses, switch presentation backgrounds and unfold clothing structure through interactive buttons. Then they were randomly assigned to view two kinds of images and videos of experiment clothing (real images and videos vs virtual ones), respectively. Hypotheses were tested using SEM and applying SmartPLS 4.

The results demonstrated that five components of virtual clothing presentation have different degrees of influence on consumers’ purchase intention through different consumer perceptions (perceived usefulness, ease of use and enjoyment). It is necessary to consider the design of the virtual clothing presentation in those five dimensions for different needs. In addition, it is feasible to replace images and animated videos of real clothing with virtual ones in Taobao.

Different types of virtual clothing presentations can lead to various results in terms of diverse impacts. This study disassembles and researches each component of a virtual clothing presentation. Overall, this study could provide guidance and suggestions for clothing companies to develop and design or invest in virtual clothing presentations.

The purpose of the current research is to examine the relationship between social capital (SC) and financial performance (FP) in industrial enterprises in the Kurdistan Region of Iraq and Sulaimani City (KRG), as well as the role of the quality of accounting information (QAI) as a mediator between SC and FP.

In this study, SmartPLS is used to analyze the questionnaire that was distributed to 10 industrial firms engaged in the iron industry in 2021. The researcher used stratified random sampling to collect sample data from 252 full-time employees of a manufacturing companies in Kurdistan Region/ Iraq.

The findings of this research show that accounting measurement and disclosure of social capital (AMDSC) plays an important role in improving FP and that QAI mediates between AMDSC and FP in industrial companies in the KRG and Sulaimani city. This research aims to examine the impact of AMDSC on FP through mediating the QAI between AMDSC and FP at industrial companies in KRG/Sulaimani City. The results showed that AMDSC had a positive and significant impact on the company’s FP. The overall results of this study show that AMDSCs are positively and significantly correlated with financial performance, and QAI mediates between AMDSC and FP. This shows that SC should be considered in the companies’ plan to obtain additional funding in this sector.

This study is exclusive to KRG/Sulaimani City’s iron industry. Other industries including sugar, cement, clothing, vehicles and medications could be the subject of future investigations.

The research provides insightful practical implications for management. First, the outcomes recommend that business owners and managers find a satisfactory level of SC when it significantly and positively affects financial performance. Second, the findings of this study will assist KRG manufacturing companies in making rational decisions to maximize profits while minimizing transaction costs such as information and research costs, increasing trust or reducing administrative burdens. This will eventually lead to the growth of industrial companies’ wealth in KRG/Sulaimani City. Managers should focus on social relationships between employees and management to maximize trust and reduce transaction costs, as they have future earnings.

Due to the lack of prior attention given to social capital in KRG, this research focuses on enhancing financial performance in industrial enterprises in KRG and Sulaimani City.