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1 – 4 of 4Shuiqing Yang, Kang Lin, Xi Wang, Yixiao Li, Yuangao Chen and June Wei
The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim…
Abstract
Purpose
The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context.
Design/methodology/approach
This research applies self-discrepancy theory to investigate how the big five traits of both real-self and avatar personalities influence users' engagement and satisfaction in the metaverse. The present research employed a mixed-methods approach, beginning with a qualitative study to identify prevalent personality cues among users on metaverse social media platforms. Subsequently, a quantitative study was conducted to further validate the findings of the qualitative study.
Findings
The results indicated that avatar personality scored higher than the real-self personality in the dimensions of openness, conscientiousness and extraversion, while scored lower in the dimensions of agreeableness and neuroticism. Both real-self and avatar personality traits positively influenced metaverse satisfaction via behavioral engagement in the metaverse. Notably, avatar personality traits had a stronger impact on behavioral engagement compared to real-self personality traits, which further influence metaverse satisfaction.
Practical implications
The present study offers practical insights for metaverse developers and managers to enhance user satisfaction by focusing on users’ big five traits of both real-self and avatar personality. It suggests implementing personalized tools, organizing personality-based social activities and other initiatives to encourage user’s behavioral engagement and ultimately enhance metaverse satisfaction.
Originality/value
Unlike existing research that concentrates on a single facet of personality traits, this research employs a mixed-methods approach to conceptualize users' real-self personality and avatar personality, further exploring their impacts on metaverse satisfaction.
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Qiang Cui, Xiao Liu, Zhen Zhang, Xiaoqin Li and Shasha Yang
This study aims to propose a new composite metal fin structure to enhance heat transfer efficiency during the phase change energy storage (PCES) process in a hot water oil…
Abstract
Purpose
This study aims to propose a new composite metal fin structure to enhance heat transfer efficiency during the phase change energy storage (PCES) process in a hot water oil displacement system.
Design/methodology/approach
PCES numerical unit is developed by varying the radii of annular fins and the number of corrugated fins. The impact of the finned structure on melting characteristics, energy storage performance and rate of heat storage is analyzed.
Findings
This study indicate the presence of non-uniform melting behavior in PCES unit during the heat charging process, which can be mitigated by increasing the number of corrugated fins and the radius of annular fins.
Originality/value
The impact of the finned structure on melting characteristics, energy storage performance and rate of heat storage is analyzed. This study indicates the presence of non-uniform melting behavior in PCES unit during the heat charging process, which can be mitigated by increasing the number of corrugated fins and the radius of annular fins.
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Raheleh Khosravi, Maryam Mogheiseh and Reza Hasanzadeh Ghasemi
The present study aims to design and simulate various types of deoxyribonucleic acid (DNA) origami-based nanopores and explore their stability under different temperatures and…
Abstract
Purpose
The present study aims to design and simulate various types of deoxyribonucleic acid (DNA) origami-based nanopores and explore their stability under different temperatures and constraints. To create DNA origami nanopores, both one-layer and two-layer structures can be utilized.
Design/methodology/approach
One of the key applications of DNA origami structures involves the creation of nanopores, which have garnered significant interest for their diverse applications across multiple scientific disciplines. DNA origami nanopores can be studied individually and in combination with other structures. The structural stability of these nanopores across various temperature conditions is crucial for enabling the passage of diverse payloads.
Findings
Comparing these DNA origami structures can provide valuable insights into the performance of these nanopores under different conditions. The results indicate that two-layer nanopores exhibit better structural stability under various temperatures compared to one-layer nanopores. Additionally, small structural changes in two-layer nanopores enable them to maintain stability even at high temperatures.
Originality/value
In this paper, various DNA origami-based nanopores were designed and simulated, focusing specifically on one-layer and two-layer configurations. The two-layer nanopore consistently exhibited superior stability across both free and restrained scenarios, undergoing fewer structural changes compared to the one-layer nanopore. As temperatures increased, the two-layer nanopore remained less susceptible to deformation, maintaining closer to its original shape. Moreover, in the free scenario, the geometric shape of the two-layer nanopore demonstrated fewer variations than the one-layer nanopore.
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Luonan Li, Wangyue Zhou and Yuangao Chen
This study explores the effects of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention from the perspective…
Abstract
Purpose
This study explores the effects of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention from the perspective of flow experience.
Design/methodology/approach
The survey data for this study were collected from the QQ fan group of virtual streamers between November 26th 2022 and December 5th 2022. The authors survey 274 viewers who have experience of watching virtual streaming and employ the partial least squares structural equation model to test the research hypotheses.
Findings
Among the characteristics of virtual streamers, interactivity significantly influences users’ perceived enjoyment and concentration, while vividness only affects perceived enjoyment. In addition, the novelty of the virtual scene has a notable impact on users’ perceived enjoyment and concentration, whereas aesthetic appeal serves as an important indicator solely for concentration. Furthermore, the virtual streamer image-scene fit also affects users’ perceived enjoyment and concentration. Finally, perceived enjoyment and concentration equally contribute to users' watching intention.
Originality/value
This study explores the impact of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention, which enriches the research on user behavioral intention in virtual streaming. Additionally, this study attempts to combine the stimulus-organism-response (S-O-R) model and flow theory in the field of virtual streaming, expanding the research areas. Finally, this study also provides valuable insights for virtual streamers and virtual streaming platforms. By enhancing their virtual personas and optimizing their streaming strategies, virtual streamers can more effectively retain users and maintain audience engagement. Meanwhile, virtual streaming platforms can gain a deeper understanding of user preferences, enabling them to launch high-quality events that sustain user popularity. These efforts collectively contribute to the advancement of the virtual streaming industry.
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