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Given the existing quality concerns of higher education (HE), particularly in the global South, the integration of Artificial Intelligence (AI) has been seen as a panacea to improve the quality of teaching learning in HE. AI Chatbots, like ChatGPT, have created profound resonance across HE systems with both positive and negative impacts. Within HE, expectations and concerns related to the quality of HE in general, and teaching learning in particular, loom. It is yet to be investigated how university teachers use AI chatbots in their teaching inside classrooms and its potential to enhance the quality of teaching learning in HE. This chapter sheds light on these questions based on in-depth qualitative interviews with faculty members from six universities in Pakistan. Using a thematic analysis approach, the findings highlight both positive and negative aspects of ChatGPT when used for teaching in HE. Based on the findings, we developed a four-stage framework highlighting faculty members' response to integrating ChatGPT for transforming teaching learning activities. We explain that transformation of teaching learning with AI requires educators to rethink teaching and learning – navigative response – and assess its integration – evaluative response. In conclusion, we discuss how the adoption of AI chatbots provides educators with authentic assessment but will certainly require skills to properly navigate. We further discuss the findings in literature around the quality of HE making some plausible predictions regarding whether chatbots can serve as a quality enhancement tool, mainly in the global South.

In this study, the researchers explored the predictive powers of corporate cultural factors and self-efficacy on Pakistan's public sector bank employees' organizational commitment.

The researchers designed a co-relational study based on cross-sectional data using a questionnaire to collect the data from the Pakistan public sector banks' managers, assistant managers and operational managers. Consequently, the researchers based this study's findings on the 270 valid responses to the questionnaire.

This study's findings reveal that, except for teamwork, together with self-efficacy, the corporate cultural factors comprising organizational communication, training and development and reward and recognition have positive and significant impacts on organizational commitment. More specifically, self-efficacy plays a mediating role in terms of the relationships between organizational commitment and organizational communication, training and development and reward and recognition.

From establishing the most relevant corporate cultural factors, the researchers consider that this study's findings are helpful to policymakers and organizations in developing organizational commitment among employees. More practically in the case of Pakistan's public sector banks, the employees can improve employees' performance by recognizing the significance of the corporate cultural factors on employees' organizational commitment. In addition, the researchers consider that this study's findings can improve managerial efficiency which, in turn, can lead to the organizations becoming more successful.

In the context of Pakistan's public sector banks, this study's findings provide empirical insights to the relationships between the corporate cultural factors and organizational commitment. In addition, the findings provide insights to the role played by self-efficacy in mediating these relationships.

This study seeks to examine motivations, challenges and strategies implemented to sustain environmentally friendly practices in Macau hotels and the effects of the COVID-19 pandemic on such practices.

Executives in sustainability departments of hotels in Macau were purposefully targeted for the in-depth interviews. Ten executives were interviewed either face-to-face or via video call.

The findings revealed that hotels in Macau implement sustainable practices. The main motivation for their implementation was the need to protect the environment, compliance and business-driven reasons. The major challenge involved the implementation costs. The pandemic had a limited impact on the implementation of these practices.

The study recommends that the Macau government should establish clear environmental policies and regulations for hotels with guidelines and support systems. Hotels can also benchmark their performance and collaborate on sustainable practices, develop innovative financing mechanisms and cost-efficient waste recycling practices, organize customer education and engagement programs to promote environmentally friendly practices and incorporate crisis management and resilience strategies into environmental strategies.

The current study denotes that the “sustainable development” concept is crucial in Macau because the largely gaming-driven hospitality industry has been developed over the last decade, significantly impacting environmental degradation. This study examined how hotels respond to these environmental challenges and how their responses can be sustained in the long term. The authors suggest the environmental practice indicators that can be helpful for the hospitality industries in Macau. Social and economic implications are discussed based on the findings.

The Metaverse is rapidly reshaping the understanding of tourism, yet the public perception of this new domain remains largely uncharted empirically. This paper aims to build on the technology acceptance model (TAM) and diffusion of innovations theory (DIT) to fill this gap, offering crucial insights that could inform scholars and practitioners in both the tourism and technology sectors.

Using a big-data approach, the authors applied machine learning to scrape comments made by social media users on recent popular posts or videos related to tourism in the Metaverse from three prominent social media platforms. The cleaning process narrowed down 15,461 comments to 2,650, which were then analysed using thematic, emotion and sentiment analysis techniques.

The thematic analysis revealed that virtual tourism evokes a complex range of public beliefs. While many express awe and excitement toward its immersive capabilities, others remain sceptical about authenticity compared to physical travel. Additional themes show people draw comparisons to real-world tourism, discuss technology’s role and note educational value and novelty. However, some comments raise concerns about potential societal harms, exploitation and mental health impacts. Sentiment analysis found over half of the comments positive, though some were negative. Emotion analysis showed contentment, happiness and excitement as most frequent, though sadness, worry and loneliness also featured. Overall, perceptions of Metaverse tourism encompass enthusiasm yet substantial ambivalence.

To the best of the authors’ knowledge, this study is one of the first to comprehensively analyse public discussions on Metaverse tourism. It takes TAM and Rogers’s DIT a step further and provides fresh insights into how these theories can be employed in the emerging field of Metaverse tourism. The themes revealed new conceptual insights into multidimensional factors shaping public beliefs about Metaverse tourism and thus informing scholarly research on virtual interaction and technology acceptance regarding Metaverse tourism. In addition, the results can help tourism providers, platforms and marketers address salient public beliefs and sentiments/attitudes in developing marketing offerings, experiences and communications. Over time, this analysis methodology can be used to track the evolving public perceptions of Metaverse tourism.

The purpose of this study is to provide a systematic review of research development on auditing in the European Union over the past decade and suggest future research directions.

Following the PRISMA protocol, the authors systematically reviewed the relevant literature and conducted a qualitative content analysis of 107 studies on auditing in the European Union published between 2012 and 2023.

The results indicate increased auditing literature in the European Union from 2012 to August 2023. Around 40% of the papers were focused on six nations: Germany, Spain, Italy, the UK, Sweden and France. Additionally, 35.5% of papers have been published in three major journals: Accounting in Europe, International Journal of Auditing and the European Accounting Review. Moreover, 82.24% of papers used quantitative methods, with a few using qualitative or mixed methods. Also, most of the studies in the sample endorsed the European Union’s auditing reforms, which included implementing a cap on nonaudit fees and enhancing the independence of audit committees. Contrary to this viewpoint, multiple studies have expressed disagreement with enforcing a total prohibition on nonaudit services, as certain services can enhance auditing quality. Similarly, other studies have contested the necessity of mandatory auditor rotation every 10 years, citing the significant additional expenses associated with this practice. Finally, further studies supported the European Union’s decision to make the joint audit voluntary, as it is related to high audit fees and low audit quality.

The limitations of this research primarily stem from the authors’ choices in selecting the database and defining the criteria for searching the studied papers.

This paper offers valuable insights into the future research prospects in the European Union’s auditing field. Hence, this analysis can be helpful for researchers and practitioners in developing this field based on future research recommendations and the identified themes.

To the best of the authors’ knowledge, this paper is the first study to systematically review the developments of the European Union auditing literature over the past decade.

To be green creative is to come up with fresh, original and practical ideas for green products, green services, green processes or green activities. The purpose of this study is to provide a comprehensive overview of green creativity (GC) research by tracing the development of important theories, contexts, characteristics and methodologies (TCCM), and to illustrate how they relate to one another based on the systematic review and analysis of the existing literature relevant to GC from 2013 to 2023.

The research takes a methodical, structured approach to its literature evaluation, identifying prior contributions and offering frameworks for future study.

This research aims to highlight the challenges associated with planning, developing and implementing GC to realize the firm’s strategic and operational goals. Comprehensive networks, important countries, notable authors, key TCCM are provided by a TCCM and bibliographic analysis of the current GC literature.

The research addresses the concerns of managers across all types of entities and fills in the gaps, such as the skewed focus on GC’s applicability in large businesses and developing countries, as well as the limitations of a single-level analysis.

The research as a whole provides the taxonomy, utilization and mapping of logical concepts that strengthen GC. The study also highlights areas where more research is needed and where gaps and unresolved tensions remain. By delving into the nature of knowledge, the authors can better understand the factors that will ultimately shape the scope of future studies.